Carnival Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Carnival Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Carnival Corporation has a portfolio of cruise brands in North America, Europe, Australia and Asia, comprised of Carnival Cruise Lines, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, Ibero Cruises, P&O Cruises (Australia) and P&O Cruises (UK). They offer a wide range of holiday and vacation products to a customer base that is broadly varied in terms of cultures, languages and leisure-time preferences.

Note: Business Summary has been adapted from the Company's website.

Address: 3655 NW 87th Ave, Miami, FL 33178-2428
Tel: (305) 599-2600
Tel: (800) CARNIVAL
Fax: (305) 406-4700
Website: www.carnival.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1993

EMPLOYEE COUNT

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ANNUAL SALES

$15,714,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended November.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $17,510 $16,389 $15,714 6% 4%
Gross Profit $7,009 $7,006 $6,267 0% 11%
Operating Income $2,809 $3,071 $2,574 -8% 19%
Net Income $2,606 $2,779 $1,757 -6% 58%
Gross Margin 40% 42% 39%
Operating Income Margin 16% 18% 16%
Net Income Margin 14% 16% 11%
Cash and Cash Equivalents $395 $603 $1,395
Total Debt $9,195 $9,399 $8,787
Total Assets $40,778 $38,881 $39,237
Total Liabilitites $16,562 $16,284 $15,466
Stakeholder's Equity $24,216 $22,597 $23,771

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 14.9% x 0.4 x x 1.7 x

CORPORATE FAMILY [3]

COMPETITORS [8]

BRANDS OWNED [23]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [81]

Tel: (305) 599-2600

Tel: (800) CARNIVAL

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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Vice Chairman & COO

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President & CEO

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Managing Director

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Chief Financial Officer

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Chief Operating Officer

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Chief Marketing Officer

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Chief Communications Officer & SVP

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Chief Strategy Officer & SVP, Cunard NA

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Chief Procurement Officer

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Chief Communications Officer

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Chief Commercial Officer & EVP

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Chief Digital Officer & SVP

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Chief Commercial Officer, Princess Cruises

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Chief People Officer

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Chairman, China

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Pres-Fathom & Head-Global Impact

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President, UK

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President, Carnival Cruise Line

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President, AIDA CRUISES

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President, North America

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President, Carnival UK

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CEO, Asia

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COO, Asia

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General Counsel

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SVP, Guest Commerce

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Sr VP-Sls & Mktg-Seabourn Cruise Line

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SVP, Hotel Operations

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SVP, Sales & Trade Marketing

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SVP, Investor Relations

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Regional Vice President, Canada & Northern US

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VP & Head-Partnerships

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VP & General Manager, Australia

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VP, Beverage Operations

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VP, Onboard Marketing

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VP-Dev & Ops-Port & Destination Dev

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VP, FP&A

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VP-North America Sls-Princess Cruises & Cunard Line

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VP, Strategic Marketing

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VP, E-Commerce

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VP-Digital Strategy & Customer Experience-Carnival Cruise Line

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VP-Ports & Caribbean Govt Rels

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VP, Hotel Operations

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VP, Entertainment

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VP-Guest Care & Port Svcs

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VP, Business Development

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VP-Comml-Princess Cruises

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VP, Architecture & Engineering

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Sr Dir-Product Mktg & Revenue Mgmt-Seabourn Cruise Line

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Sr Dir-Trade Mktg & Sls Comm-Carnival Cruise Line

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Senior Director, Communications

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Sr Dir-Digital Product Mgmt & Guest Tech

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Marketing Director, Sydney

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Senior Marketing Manager & Producer, Advertising

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Director, Business Development

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Director, Media Planning & Strategy

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Director, Information Technology Security Portfolio

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Dir-PR-Cunard Line

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Director, Communications

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Director, Internal Communications & Events

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Director, Fulfillment & Logistics, Global Experience & Innovation

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Director, Trade & Community Relations

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Director, Business Development

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Director, Business Development

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Dir-Bus Dev-Port & Destination Dev

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Dir-Mktg Comm-Seabourn Cruise Line

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Senior Manager, Online Marketing & Training

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Senior Manager, Group Strategy, Guest Insights & Global Marketing

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Senior Manager, Software Engineering

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Sr Mgr-Port Svcs

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Senior Manager, Brand Experience

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Brand Mgr-Cunard

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Brand Manager, Youth Experience

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Mgr-Brand & Retail Mktg-Carnival Cruise Line-Australia

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Manager, Public Relations

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Manager, Brand Marketing & Trade Communications

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Supervisor, Trade Marketing

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Planner, Personal Vacation

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Deputy Director, Product Marketing

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Chief Officer-Casino

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Corp Dir-Casino Partnership Mktg

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AGENCY RELATIONSHIPS [17]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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Miami, FL

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United Kingdom

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United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 13, 2018

Christine Duffy President, Carnival Cruise Line
Vance Gulliksen Manager, Public Relations

Chief Fun Officer Shaquille O'Neal To Open First 'Big Chicken' Restaurant At Sea Aboard Carnival Radiance

MIAMI - Carnival Cruise Line announced today that the totally transformed Carnival Radiance will be the first cruise ship to feature 'Big Chicken,' a seagoing version of a new restaurant created by the line's Chief Fun Officer, NBA Hall of Famer...

November 12, 2018

Arnold W. Donald President & CEO
Michael Thamm CEO, Asia

Carnival Corp. Establishes Cruise JV in China.

Carnival Corp. reported that its cruise joint venture with China State Shipbuilding Corp. (CSSC) will launch this week under the name CSSC Carnival Cruise Shipping Limited. The new China-based cruise company plans to operate its own fleet to serve...

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Sandra Rojas - VP, Marketing

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the company's presence in the Hispanic market...

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