Carlsberg A/S Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Carlsberg A/S FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Carlsberg A/S is the parent of the Carlsberg Group, one of the world's largest brewery groups. It operates throughout Eastern and Western Europe, and Asia. The company primarily engages in the production, retail and marketing of beer. It also engages in soft drink and water production. It has core international brand, Carlsberg Pilsner, supported by such international and regional brands as Tuborg, Holsten, Okocim, Ringnes and others. With a portfolio of more than 500 brands, the company sells beer in about 150 countries.

Note: Business Summary has been adapted from the Company's website.

Address: Ny Carlsberg Vej 100, DK 1760, Copenhagen, Denmark
Tel: (45) 33273300
Fax: (45) 33274701
Website: www.carlsberg.com
General Email: carlsberg@carlsberg.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1847

EMPLOYEE COUNT

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ANNUAL SALES

$15,346,870,100

CORPORATE FAMILY [3]

COMPETITORS [11]

BRANDS OWNED [245]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [20]

Tel: (45) 33273300

NAME/EMAIL TITLE MORE INFO

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President & CEO

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Managing Director & VP, Singapore

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Chief Commercial Officer

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CEO, Italy

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CEO-Azerbaijan

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CEO-Kazakhstan

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CFO-Eastern Europe

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EVP, Group Supply Chain, Switzerland

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EVP, Eastern Europe

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Managing Director, Myanmar & Thailand

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Group General Counsel & VP

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VP, Investor Relations

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VP, Digital

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VP, Mergers & Acquisition

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VP-Mktg-Brasseries Kronenbourg

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General Manager, Singapore

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Mktg Dir-Core Beer

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Director, Business Development, Croatia

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Marketing Manager, Singapore

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Group CFO

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AGENCY RELATIONSHIPS [14]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Canada

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Netherlands

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Israel

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Denmark

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United Kingdom

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New Zealand

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 21, 2018

Carlsberg challenge six strangers to build a pub in five days

Carlsberg challenged six strangers to build a pub in five days By James Herring on Tuesday, August 21, 2018 Carlsberg brought together six people with no prior building experience and challenged them to build a pub in just five days. The brewery...

August 20, 2018

China becomes Carlsberg's number one as Asia continues to excite.

Byline: Olly Wehring China overtook Russia to become Carlsberg's biggest market in the first half of this year, with the brewer expressing an interest in further M&A activity in Asia. Late last week, Carlsberg posted a 5.1% increase in organic...

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Sandra Rojas - VP, Marketing

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