Capital One Financial Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Capital One Financial Corporation is a financial holding company whose subsidiaries, which include Capital One, N.A., Capital One Bank (USA), N. A., and ING Bank, fsb, offer a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels.

Note: Business Summary has been adapted from the Company's website.

Address: 1680 Capital One Dr, McLean, VA 22102
Tel: (703) 720-1000
Website: https://www.capitalone.com/
General Email: investor.relations@capitalone.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1994

EMPLOYEE COUNT

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ANNUAL SALES

$24,977,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $27,519 $25,038 $23,869 9% 4%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $3,751 $4,050 $4,428 -7% -8%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 13% 16% 18%
Cash and Cash Equivalents $76,425 $71,703 $69,250
Total Debt $18,203 $21,112 $18,149
Total Assets $357,033 $334,048 $308,167
Total Liabilitites $309,519 $286,764 $263,114
Stakeholder's Equity $47,514 $47,284 $45,053

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
7% = 13.6% x 0.1 x x 7.5 x

CORPORATE FAMILY [2]

COMPETITORS [3]

BRANDS OWNED [6]

INDUSTRY CODES

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KEY CONTACTS [153]

Tel: (703) 720-1000

NAME/EMAIL TITLE MORE INFO

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Founder, Chairman & CEO

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Senior Managing Director & Head, Capital Markets

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Chief Information Officer

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CIO, Financial Services Division & Managing VP

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President, Healthcare & Technology, Media & Telecom

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Pres-Market-Acadiana

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Pres-Intl & Small Bus

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President, Commercial Banking

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Principal & Brand Manager, Social Media

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Principal & Marketing Manager, Brand Strategy

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Principal & Product Manager, Digital Brand

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Principal & Associate, Brand, Partnerships

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Principal, Extended Operations & Marketing Operations

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EVP & Head, Commercial Real Estate

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EVP, Commercial Banking Operations

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SVP & Head, UK Card

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SVP, Digital

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VP & Head, Technology Strategy & Analysis

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VP & Head-Small Bus Card Mktg

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VP & Director, Commercial Banking Credit Strategy & Portfolio Analytics

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VP, Digital Brand Strategy & Social Media

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VP, Technology

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VP, Card Marketing

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VP, Fraud, Disputes Strategy & Analysis

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VP, Customer & Partner Solutions

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VP, Brand Strategy & Advertising

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VP, Digital Commerce

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VP, User Experience, Business Banking

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VP, Digital Customer Experience

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VP-Card

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Mgr & Head-Channel Mgmt

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Head, Experience Design, Research & Innovation, USERLabs Richmond

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Head, Client Development, Card Partnerships

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Head, Mobile

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Head, Communications & Change Management

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Head, Sponsorships & Experiential Marketing

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Head, Content Development

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Head, Staff Team, Commercial & Industrial Banking

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Head, Digital Marketing, Marketing Product Management & Consumer Banking

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Head, Product, Capital One Labs

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Head, Mobile Technology, Payments & Innovation

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Head, Consumer Bank Acquisition & Retention

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Director & Editor-in-Chief

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Executive Director, Market

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Senior Director, Digital Commerce

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Senior Director, Mobile Commerce Product Management

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Senior Partner, Card Partnerships, US & Senior Director

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Senior Director, Consumer & Digital Affairs

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Senior Director, Small Business Brand, Marketing & Analytics

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Senior Director

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Senior Director, Communications

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Senior Director, Brand Strategy

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Marketing Director, Community Affairs, National

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Media Director

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Business Director, Small Business Lending

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Business Director

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Brand Director

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Director, Marketing, Small Business Bank

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Dir-Brand Sponsorships & Experiential Mktg

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Dir-Brand Strategy-Upmarket Digital Products

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Director, Business Development, Small Business Card & Affiliates

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Dir-Digital Product & Strategic Initiatives-Cobrand Partnerships

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Director, Advertising & Media

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Director, Brand Sponsorships

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Director, Marketing & Communications

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Director, Software Engineering & Machine Learning

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Director

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Director, Enterprise Brand Insights Team

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Director, Consumer Bank Customer Marketing

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Director, Communications & Marketing Public Relations

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Director, Community Affairs

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Director, Brand Strategy

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Senior Manager

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Brand Manager, Direct Mail Communications

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Project Manager

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Brand Manager, Strategic

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Brand Manager

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Communications Manager

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Product Manager, Capital One

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Product Manager

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Program Manager

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Program Manager, Supplier Diversity

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Mgr-Digital Product-Email Acq

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Manager, Brand Strategy

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Manager, Brand Advertising

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Strategist, Brand

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Specialist, Human Resources

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Assistant General Counsel

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Designer, Multimedia Web

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Managing VP, Card Partnerships

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Senior Associate, Marketing, Consumer Bank National Expansion

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Senior Communications Manager

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Sr Art Dir-UX Certified

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Assoc-Enterprise Brand & Tech Social Strategy

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Sr Assoc-Brand Media

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Principle & Associate, Marketing Operations

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Brand Strategy, Investing

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Senior Business Director, Rewards & Loyalty

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Managing VP, Commercial Marketing

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Digital Product Mgr

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Managing VP, Digital

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Senior Associate, Brand, Credit Wise

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Senior Associate, Marketing

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION PHONE EMPLOYEES  

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Boston, MA

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New York, NY

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Atlanta, GA

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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