Capital One Financial Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Capital One Financial Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Capital One Financial Corporation is a financial holding company whose subsidiaries, which include Capital One, N.A., Capital One Bank (USA), N. A., and ING Bank, fsb, offer a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels.

Note: Business Summary has been adapted from the Company's website.

Address: 1680 Capital One Dr, McLean, VA 22102
Tel: (703) 720-1000
Website: https://www.capitalone.com/
General Email: investor.relations@capitalone.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1994

EMPLOYEE COUNT

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ANNUAL SALES

$24,977,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $29,999 $27,519 $25,038 9% 9%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $1,982 $3,751 $4,050 -47% -7%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 6% 13% 16%
Cash and Cash Equivalents $80,679 $76,425 $71,703
Total Debt $9,516 $18,203 $21,112
Total Assets $365,693 $357,033 $334,048
Total Liabilitites $316,963 $309,519 $286,764
Stakeholder's Equity $48,730 $47,514 $47,284

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
4% = 6.6% x 0.1 x x 7.5 x

CORPORATE FAMILY [1]

COMPETITORS [3]

BRANDS OWNED [6]

INDUSTRY CODES

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KEY CONTACTS [214]

Tel: (703) 720-1000

NAME/EMAIL TITLE BRANDS MORE INFO

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Founder, Chairman & CEO

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Senior Managing Director & Head, Capital Markets

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Senior Managing Director

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CIO, Commercial Bank & SVP

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Chief Information Officer

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CIO, Financial Services Division & Managing VP

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CMO-Small Bus Card

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Chief Credit Officer, Healthcare

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VP & Director, Commercial Banking Credit Strategy & Portfolio Analytics

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Head-Co-Brand Product

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Head-Digital Analytics-Capital One Comml Bank

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Head, Digital Marketing, Marketing Product Management & Consumer Banking

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Head, International

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Head, User Experience Creative

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Head, Digital Product Engineering

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Head, Customer Marketing, Consumer Bank

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Executive Creative Director

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Sr Dir-Digital Product Security & Security Architecture

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Senior Director

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Senior Director, Capital One Cafe Strategy & Analytics

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Senior Director, Communications

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Strategist, Digital Brand Strategy & Content Marketing & Managing Editor

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Art Director

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Dir & Chief of Staff-Comm & Culture

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Director, Business Development, Small Business Card & Affiliates

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Director, Advertising & Media

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Senior Creative Director, Consumer & Retail Bank & Senior Manager

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

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August 13, 2018

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
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