Campbell Soup Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Campbell Soup Company

Food Processing & Agriculture

This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Campbell Pl, Camden, NJ 08103-1799
Tel: (856) 342-4800
Tel: (800) 257-8443
Fax: (856) 342-3878
Website: www.campbellsoupcompany.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1869

EMPLOYEES

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ANNUAL SALES

$7,961,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended July.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $7,961 $8,082 $8,268 -1% -2%
Gross Profit $2,780 $2,782 $2,971 0% -6%
Operating Income $960 $1,054 $1,267 -8% -16%
Net Income $563 $666 $866 -15% -23%
Gross Margin 34% 34% 35%
Operating Income Margin 12% 13% 15%
Net Income Margin 7% 8% 10%
Cash and Cash Equivalents $296 $253 $232
Total Debt $3,533 $4,082 $4,015
Total Assets $7,837 $8,077 $8,113
Total Liabilitites $6,312 $6,696 $6,498
Stakeholder's Equity $1,525 $1,381 $1,615

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
36% = 7.1% x 1.0 x x 5.1 x

CORPORATE FAMILY [5]

COMPETITORS [24]

BRANDS OWNED [30]

INDUSTRY CODES

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KEY CONTACTS [109]

Tel: (856) 342-4800

Tel: (800) 257-8443

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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CFO & SVP

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VP, Global Information Technology Services & CIO

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CMO & Chief Innovation Officer, C, Fresh

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CMO & Chief Commercial Officer

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Chief Human Resources Officer & SVP

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President, Campbell North America

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President, Campbell Fresh

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President, Global Biscuits & Snacks

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President, Greater China & Far East

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General Counsel & SVP

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Treasurer & VP

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SVP, Integrated Global Services

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VP & Controller

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VP, Health Sciences & Regulatory Affairs, Global

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VP-Category Dev-Global-Biscuits & Baked Snacks

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VP, Indirect Procurement, Global

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VP, Sales

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VP-Res & Dev-Americas

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VP, Meals & Sauces

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VP, Financial Strategy & Investor Relations

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VP, Campbell's Global Culinary & Baking Institute

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VP, Sales & Emerging Channels, National

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VP, Communications

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VP, Consumer & Customer Insights, Global

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Head, Drug Channel

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Marketing Director, Soup

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Marketing Director

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Marketing Director, Soup & Broth Category Activation

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Marketing Director, Sauce & Meals Brand Strategy

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Marketing Director

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Director, Corporate External Communications

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Director, Communications, Americas

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Director, Sales Planning, Communications & Retail Operations

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Director, E-Commerce & Digital Marketing, Global

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Director, Information Technology Business Engagement, Law, Public Affairs & Global Communications

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Director, Commercialization & Improvement

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Director, Community Affairs

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Dir-Digital Acceleration Grp

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Director, Internal Communications

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Director, Procurement Corporate Responsibility

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Director, Information Technology, Consumer Technology, Analytics & Corporate Functions

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Director, Information Technology

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Director, Design, Global

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Dir-Category Strategy & Retail Insights

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Director, Goldfish, Global

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Senior Manager, Community Affairs

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Senior Manager, Category Strategy, Meals & Sauces

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Senior Manager, Retail Execution & Merchandising

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Senior Manager, Communications, Americas

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Sr Mgr-Social Media & Digital Mktg-C-Fresh

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Senior Brand Manager, Breakthrough Innovation

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Senior Brand Manager

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Operating Manager

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Brand Manager

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Brand Mgr-Garden Fresh Bus Unit

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Brand Manager

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Brand Manager, Innovation

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Sr Assoc Brand Mgr-Frozen Soup & Entrees

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Senior Associate Brand Manager

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Marketing Manager

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Mktg Mgr-The Greenhouse

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Marketing Manager, Soup Activation

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Marketing Manager, Mainstream RTS Soup Activation

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Marketing Manager, Sauces & Meals Brand Activation

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Marketing Manager, Brand Strategy, Soup

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Marketing Manager, Brand Development, Beverage

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Category Manager

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Marketing Manager

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Program Manager, Beverage, Operation Quality

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Manager, Customer Development

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Associate Brand Manager

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Associate Brand Manager

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Senior Specialist, Communications

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Specialist, Information Technology Marketing & Global Marketing Technology

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Strategist, Digital, Integrated Marketing & Brand Activation

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Senior Analyst, Investor Relations

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Senior Marketing Manager, Soup & Broth

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Senior Engineer, Packaging

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Senior Associate Marketing Manager, Soup Brand Development

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Senior Marketing Manager, Strategy & Innovation, Diversified Channels

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Senior Communications Manager

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Senior Category Manager, Ahold

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Senior Marketing Manager, Marketing Activation

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AGENCY RELATIONSHIPS [14]

  AGENCY LOCATION PHONE EMPLOYEES  

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Southfield, MI

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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