Caleres, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 5/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Caleres is a footwear company. They design, source and market many wholesale shoe brands across multiple distribution channels. In addition to their retail and wholesale operations, they have a strong online presence with their ecommerce sites.

Note: Business Summary has been adapted from the Company's website.

Address: 8300 Maryland Ave, Saint Louis, MO 63105-3645
Tel: (314) 854-4000
Tel: (800) 766-6465
Fax: (314) 854-4274
Website: https://caleres.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1878

EMPLOYEE COUNT

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ANNUAL SALES

$2,785,584,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $2,785 $2,579 $2,577 7% 0%
Gross Profit $1,168 $1,061 $1,047 10% 1%
Operating Income $140 $110 $135 27% -18%
Net Income $87 $65 $81 33% -19%
Gross Margin 41% 41% 40%
Operating Income Margin 5% 4% 5%
Net Income Margin 3% 2% 3%
Cash and Cash Equivalents $64 $55 $118
Total Debt $197 $307 $306
Total Assets $1,489 $1,475 $1,303
Total Liabilitites $770 $860 $700
Stakeholder's Equity $717 $613 $601

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
12% = 3.1% x 1.9 x x 2.1 x

CORPORATE FAMILY [2]

COMPETITORS [34]

BRANDS OWNED [24]

INDUSTRY CODES

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KEY CONTACTS [37]

Tel: (314) 854-4000

Tel: (800) 766-6465

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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Chief Financial Officer

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CIO & SVP, Logistics & Customer Service

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CTO, Brown Shoe

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Chief Mdsg Officer-Famous Footwear

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Pres-Famous Footwear

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President, Men's & International

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President, Contemporary Fashion

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SVP, Finance, Corporate Development & Treasurer

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SVP & General Manager

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SVP, Marketing & E-Commerce

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SVP, Sam Edelman

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SVP, Marketing & E-Commerce

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SVP, Sourcing, Compliance & New Business Development, Global

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SVP, Retail Finance

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VP, Marketing & Brand Strategy

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VP, Sales & Marketing, BROWN SHOE COMPANY

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VP, Sales

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VP, Store Planning

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Senior Account Director, Dr Scholl's Division

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Sales Director

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Product Director, Development, Franco Sarto Brand

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Marketing Director

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Marketing Director

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Director, Retail

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Manager, Fergie & Fergalicious Footwear

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Manager, Specialty Retail Systems

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Manager, Store Support Communications, Brown Shoe Company

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Manager, Creative, Visual Merchandising

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Manager, Interactive Creative

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Mgr-ECommerce-Famous Footwear

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Manager, Consumer Engagement, Global

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Strategist, Creative & Senior Writer

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Specialist, Email Marketing, Brown Shoe Company

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Specialist, Store Support, Communications

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Coordinator, Production, Dr. Scholl's Shoes

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Senior Marketing Director

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Cincinnati, OH

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Dallas, TX

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Forest, VA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 21, 2018

Caleres (CAL) Set to Announce Quarterly Earnings on Wednesday

Posted by Paula Ricardo | May 21st, 2018 Caleres (NYSE:CAL) is set to announce its earnings results after the market closes on Wednesday, May 23rd. Analysts expect the company to announce earnings of $0.49 per share for the quarter. Caleres has set...

May 18, 2018

$0.48 EPS Expected for Caleres, Inc. (CAL)

$0.48 EPS Expected for Caleres, Inc. (CAL) Analysts expect Caleres, Inc. (NYSE:CAL) to report $0.48 EPS on May, 24.They anticipate $0.08 EPS change or 20.00 % from last quarter’s $0.4 EPS. CAL’s profit would be $20.73 million giving it...

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Sandra Rojas - VP, Marketing

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