Caesars Entertainment Corporation Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 5/21/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Caesars Entertainment Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Caesars Entertainment Corporation is a diversified casino entertainment company. The company's resorts operate primarily under the Harrah's, Caesars and Horseshoe brand names. Caesars also owns the World Series of Poker and the London Clubs International family of casinos.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Caesars Palace Dr, Las Vegas, NV 89109
Tel: (702) 407-6000
Fax: (702) 407-6307
Website: www.caesars.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1937

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$8,818,600,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $4,852 $3,877 $3,929 25% -1%
Gross Profit $2,561 $2,117 $2,099 20% 0%
Operating Income $532 $227 $315 134% -27%
Net Income $-375 $-3,048 $6,009 -87% -150%
Gross Margin 52% 54% 53%
Operating Income Margin 10% 5% 8%
Net Income Margin -7% -78% 152%
Cash and Cash Equivalents $2,674 $4,653 $1,285
Total Debt $8,913 $6,838 $6,964
Total Assets $25,512 $14,923 $12,206
Total Liabilitites $22,287 $16,585 $11,219
Stakeholder's Equity $3,225 $-1,662 $987

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-11% = -7.7% x 0.2 x x 7.9 x

CORPORATE FAMILY [1]

BRANDS OWNED [19]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [48]

Tel: (702) 407-6000

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

Chairman

Sign In   or    Start Trial to View

President & CEO

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CIO & EVP

Sign In   or    Start Trial to View

CMO & EVP

Sign In   or    Start Trial to View

Chief Development Officer & President, Development, Global

Sign In   or    Start Trial to View

Chief Compliance Officer, General Counsel & EVP

Sign In   or    Start Trial to View

Chief Sales Officer

Sign In   or    Start Trial to View

Chief Accounting Officer & SVP

Sign In   or    Start Trial to View

Chief Sustainability Officer & VP-Social Impact & Inclusion

Sign In   or    Start Trial to View

President, Global

Sign In   or    Start Trial to View

Regional President, Northern Nevada

Sign In   or    Start Trial to View

President, Development, International

Sign In   or    Start Trial to View

Exec VP-Pub Policy & Corp Responsibility

Sign In   or    Start Trial to View

EVP, Public Affairs & Communications

Sign In   or    Start Trial to View

EVP, Gaming & Interactive Entertainment

Sign In   or    Start Trial to View

EVP, Human Resources

Sign In   or    Start Trial to View

SVP & Head, Strategy & Corporate Development, Mergers & Acquisition & Investing

Sign In   or    Start Trial to View

SVP-VIP Marketing

Sign In   or    Start Trial to View

SVP, AML

Sign In   or    Start Trial to View

SVP, Marketing & Entertainment

Sign In   or    Start Trial to View

SVP, Enterprise Gaming

Sign In   or    Start Trial to View

Regional Vice President, Direct Marketing

Sign In   or    Start Trial to View

VP, Asian Marketing, Domestic

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP, Corporate Communications

Sign In   or    Start Trial to View

VP, Portfolio Marketing, Information Technology & Gaming

Sign In   or    Start Trial to View

VP, Corporate Marketing

Sign In   or    Start Trial to View

Senior Director, Advertising, Global

Sign In   or    Start Trial to View

Account Director, Strategic

Sign In   or    Start Trial to View

Sales Director

Sign In   or    Start Trial to View

Sales Director, Portfolio & Atlantic City, US

Sign In   or    Start Trial to View

Director, Search Engine Marketing

Sign In   or    Start Trial to View

Director, Marketing & Operations

Sign In   or    Start Trial to View

Director, Digital Media Strategy

Sign In   or    Start Trial to View

Senior Manager, Advertising

Sign In   or    Start Trial to View

Manager, Advertising & Communications

Sign In   or    Start Trial to View

Senior Planner, Advertising

Sign In   or    Start Trial to View

Specialist, Public Relations

Sign In   or    Start Trial to View

Senior Planner, Programmatic & Buyer, Advertising Strategy

Sign In   or    Start Trial to View

Account Executive, Studio One

Sign In   or    Start Trial to View

Specialist, Email Marketing

Sign In   or    Start Trial to View

Specialist, Brand Alliance

Sign In   or    Start Trial to View

Senior Buyer, TV & Radio

Sign In   or    Start Trial to View

Recruiter, Information Technology Talent

Sign In   or    Start Trial to View

Chief Restructuring Officer

Sign In   or    Start Trial to View

Regional Marketing Manager

Sign In   or    Start Trial to View

Senior Marketing Director

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

Washington, DC

Sign In   or    Start Trial to View

East Rutherford, NJ

Sign In   or    Start Trial to View

Culver City, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Culver City, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 27, 2018

Timothy R. Donovan Chief Compliance Officer, General Counsel & EVP

Caesars Entertainment Co. Common Stock (CZR) Receiving Somewhat Positive News Coverage, Report Shows

News coverage about Caesars Entertainment Co. Common Stock (NASDAQ:CZR) has trended somewhat positive recently, according to Accern Sentiment. The research firm identifies negative and positive media coverage by analyzing more than 20 million news...

May 26, 2018

Mark P. Frissora President & CEO

Las Vegas casino companies, suppliers have promising outlook

Executives in boardrooms across the gaming industry had to be smiling when first-quarter results began rolling in. Shareholders, too. A man walks against the atrium roof at MGM Cotai Resort in Macau Tuesday, Feb. 13, 2018. MGM Resorts is opening a...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com