Caesars Entertainment Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Caesars Entertainment Corporation is a diversified casino entertainment company. The company's resorts operate primarily under the Harrah's, Caesars and Horseshoe brand names. Caesars also owns the World Series of Poker and the London Clubs International family of casinos.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Caesars Palace Dr, Las Vegas, NV 89109
Tel: (702) 407-6000
Fax: (702) 407-6307
Website: www.caesars.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1937

EMPLOYEE COUNT

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ANNUAL SALES

$8,818,600,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $3,877 $3,929 $7,967 -1% -50%
Gross Profit $2,117 $2,099 $3,462 0% -39%
Operating Income $257 $346 $-555 -25% -162%
Net Income $-3,569 $5,920 $-2,783 -160% -312%
Gross Margin 54% 53% 43%
Operating Income Margin 6% 8% -6%
Net Income Margin -92% 150% -34%
Cash and Cash Equivalents $4,626 $1,285 $2,882
Total Debt $6,838 $6,964 $23,009
Total Assets $14,894 $12,206 $23,328
Total Liabilitites $18,071 $11,219 $28,325
Stakeholder's Equity $-3,177 $987 $-4,997

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
112% = -92.1% x 0.3 x x -4.7 x

CORPORATE FAMILY [1]

BRANDS OWNED [19]

INDUSTRY CODES

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KEY CONTACTS [48]

Tel: (702) 407-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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Chief Financial Officer

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CIO & EVP

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CMO & EVP

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Chief Compliance Officer, General Counsel & EVP

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Chief Sales Officer

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Chief Accounting Officer & SVP

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Chief Sustainability Officer & VP-Social Impact

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President, Global

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Regional President, Northern Nevada

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President, Development, Global

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President, Development, International

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Exec VP-Govt Rels & Corp Responsibility

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EVP, Public Affairs & Communications

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EVP, Gaming & Interactive Entertainment

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EVP, Human Resources

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SVP & Head, Strategy & Mergers & Acquisition

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SVP-VIP Marketing

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SVP, AML

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SVP, Marketing & Entertainment

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SVP, Enterprise Gaming

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Regional Vice President, Direct Marketing

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VP, Asian Marketing, Domestic

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VP, Marketing

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VP, Corporate Communications

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VP, Portfolio Marketing, Information Technology & Gaming

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VP, Corporate Marketing

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Senior Director, Advertising, Global

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Account Director, Strategic

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Sales Director

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Sales Director, Portfolio & Atlantic City, US

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Director, Search Engine Marketing

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Director, Marketing & Operations

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Director, Casino Marketing

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Director, Media Strategy

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Senior Manager, Advertising

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Manager, Advertising & Communications

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Senior Planner, Advertising

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Specialist, Public Relations

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Senior Planner, Programmatic & Buyer, Advertising Strategy

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Account Executive, Studio One

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Specialist, Email Marketing

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Specialist, Brand Alliance

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Senior Buyer, TV & Radio

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Chief Restructuring Officer

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Regional Marketing Manager

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Senior Marketing Director

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

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Washington, DC

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East Rutherford, NJ

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Culver City, CA

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New York, NY

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Culver City, CA

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 23, 2018

Caesars Entertainment Corp. Files SEC Form 4, Statement of Changes in Beneficial Ownership of Securities: (Feb. 2, 2018)

By a News Reporter-Staff News Editor at Entertainment Newsweekly -- According to news reporting originating from Washington, D.C., by VerticalNews journalists, a U.S. Securities and Exchange Commission (SEC) filing by Caesars Entertainment Corp....

February 22, 2018

Caesars Entertainment (CZR) Receiving Somewhat Favorable Press Coverage, Accern Reports

News stories about Caesars Entertainment (NASDAQ:CZR) have trended somewhat positive on Thursday, according to Accern Sentiment. Accern identifies positive and negative press coverage by reviewing more than twenty million blog and news sources in...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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