Caesars Entertainment Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/31/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Caesars Entertainment Corporation is a diversified casino entertainment company. The company's resorts operate primarily under the Harrah's, Caesars and Horseshoe brand names. Caesars also owns the World Series of Poker and the London Clubs International family of casinos.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Caesars Palace Dr, Las Vegas, NV 89109
Tel: (702) 407-6000
Fax: (702) 407-6307
Website: www.caesars.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1937

EMPLOYEE COUNT

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ANNUAL SALES

$8,818,600,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $4,852 $3,877 $3,929 25% -1%
Gross Profit $2,561 $2,117 $2,099 20% 0%
Operating Income $532 $227 $315 134% -27%
Net Income $-375 $-3,048 $6,009 -87% -150%
Gross Margin 52% 54% 53%
Operating Income Margin 10% 5% 8%
Net Income Margin -7% -78% 152%
Cash and Cash Equivalents $2,674 $4,653 $1,285
Total Debt $8,913 $6,838 $6,964
Total Assets $25,512 $14,923 $12,206
Total Liabilitites $22,287 $16,585 $11,219
Stakeholder's Equity $3,225 $-1,662 $987

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
-11% = -7.7% x 0.2 x x 7.9 x

CORPORATE FAMILY [1]

BRANDS OWNED [19]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [51]

Tel: (702) 407-6000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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Chief Financial Officer

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CIO & EVP

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CMO & EVP

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Chief Development Officer & President, Development, Global

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Chief Compliance Officer, General Counsel & EVP

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Chief Sales Officer

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Chief Human Resources Officer & EVP

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Chief Accounting Officer & SVP

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SVP & Chief Analytics Officer

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Chief Sustainability Officer & VP-Social Impact & Inclusion

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Officer-OFAC & Sr VP-AML

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President, Global

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Regional President, Northern Nevada

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President, Development, International

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Exec VP-Pub Policy & Corp Responsibility

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EVP, Public Affairs & Communications

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EVP, Gaming & Interactive Entertainment

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EVP, Human Resources

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SVP & Head, Strategy & Corporate Development, Mergers & Acquisition & Investing

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SVP-VIP Marketing

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SVP, Marketing & Entertainment

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SVP, Enterprise Gaming

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Regional Vice President, Direct Marketing

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VP, Asian Marketing, Domestic

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VP, Marketing

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VP, Corporate Communications

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VP, Portfolio Marketing, Information Technology & Gaming

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VP, Corporate Marketing

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VP-Partnerships & Licensing

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VP, Talent & Production

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Senior Director, Global Advertising

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Account Director, Strategic

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Sales Director

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Sales Director, Portfolio & Atlantic City, US

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Director, Search Engine Marketing

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Director, Marketing & Operations

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Director, Advertising

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Senior Manager, Advertising

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Manager, Advertising

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Mgr-Digital Programmatic Media

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Manager, Advertising & Communications

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Account Executive, Studio One

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Specialist, Email Marketing

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Specialist-Brand Mktg Ops

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Senior Buyer, TV & Radio

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Recruiter, Information Technology Talent

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Chief Restructuring Officer

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Reg Mktg Mgr-Tunica Reg Special Events, Promos & Adv

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Senior Marketing Director

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

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Washington, DC

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East Rutherford, NJ

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Culver City, CA

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New York, NY

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Culver City, CA

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 12, 2018

Gwen Migita Chief Sustainability Officer & VP-Social Impact & Inclusion

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Gordon Ramsay to open Hell's Kitchen at Dubai's Caesars Palace hotel

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Sandra Rojas - VP, Marketing

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