B&G Foods, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

B&G Foods, Inc. and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico.

Note: Business Summary has been adapted from the Company's website.

Address: 4 Gatehall Dr, Parsippany, NJ 07054
Tel: (973) 401-6500
Fax: (973) 364-1037
Website: www.bgfoods.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1889

EMPLOYEE COUNT

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ANNUAL SALES

$1,668,056,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2016 2017 CHANGE 2016 CHANGE  
Revenue $1,668 $1,391 $1,391 19% 43%
Gross Profit $462 $447 $447 3% 54%
Operating Income $239 $253 $253 -5% 47%
Net Income $217 $109 $109 99% 57%
Gross Margin 27% 32% 32%
Operating Income Margin 14% 18% 18%
Net Income Margin 13% 7% 7%
Cash and Cash Equivalents $206 $28 $5
Total Debt $2,217 $1,725 $1,731
Total Assets $3,561 $3,043 $2,543
Total Liabilitites $2,680 $2,257 $2,085
Stakeholder's Equity $880 $785 $457

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
24% = 13.0% x 0.5 x x 4.0 x

CORPORATE FAMILY [1]

COMPETITORS [16]

BRANDS OWNED [42]

INDUSTRY CODES

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KEY CONTACTS [28]

Tel: (973) 401-6500

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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CFO & EVP, Finance

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COO & EVP

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Chief Compliance Officer, General Counsel, Secretary & EVP

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EVP, Operations

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EVP, Sales & Marketing

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EVP, Quality Assurance, Research & Development

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VP & General Manager, Green Giant

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VP-Sls-Grocery Div, Specialty Div & Military Sls

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VP, Marketing, Snacks

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VP, Trade Marketing

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Controller

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Mktg Dir-Green Giant

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Marketing Director, Grocery

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Director, Information Technology

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Senior Brand Manager

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Brand Manager

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Brand Manager

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Brand Manager, Spices & Seasonings

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Brand Manager

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Brand Manager, Heritage Brands

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Manager, National Accounts

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Manager, Digital Marketing

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Associate Brand Manager

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Analyst, Inventory & Deployment

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Analyst, Category Marketing

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

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Northbrook, IL

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New York, NY

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New York, NY

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New York, NY

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San Francisco, CA

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New York, NY

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 21, 2018

Selling a legacy: Food companies seek to boot their dated brands - Sun, 21 Oct 2018 PST

Not a big fan of the Pillsbury Doughboy’s bouncy paunch? You’re not alone, and Big Food is taking note. As consumers increasingly lean toward fruits, vegetables, grains and meats unsullied by preservatives and sweeteners, food makers...

October 20, 2018

B&G Foods Sets Third Quarter 2018 Earnings Conference Call.

B&G Foods reported that it has scheduled a conference call to discuss the Company's third quarter 2018 financial results on Tuesday, October 30, at 4:30 p.m. ET. According to a release, hosting the call will be Robert C. Cantwell, President and...

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Sandra Rojas - VP, Marketing

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