Burlington Coat Factory Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 6/8/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Burlington Coat Factory offers Apparel Retail Services. The company's products include Ladies Sportswear, Menswear, Coats, Family Footwear, Baby Furniture, Home Decor, and Gift.

Note: Business Summary has been adapted from the Company's website.

Address: 1830 Rte 130 N, Burlington, NJ 08016
Tel: (609) 387-7800
Tel: (800) 444-COATS
Fax: (609) 387-7071
Website: www.burlingtoncoatfactory.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1972

EMPLOYEE COUNT

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ANNUAL SALES

$3,701,100,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $6,110 $5,590 $5,129 9% 8%
Gross Profit $2,550 $2,293 $2,070 11% 10%
Operating Income $481 $382 $292 25% 30%
Net Income $384 $215 $150 78% 43%
Gross Margin 41% 41% 40%
Operating Income Margin 7% 6% 5%
Net Income Margin 6% 3% 2%
Cash and Cash Equivalents $161 $109 $48
Total Debt $1,126 $1,130 $1,296
Total Assets $2,812 $2,574 $2,571
Total Liabilitites $2,726 $2,624 $2,670
Stakeholder's Equity $86 $-49 $-99

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
446% = 6.3% x 2.2 x x 32.7 x

CORPORATE FAMILY [14]

COMPETITORS [42]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [21]

Tel: (609) 387-7800

Tel: (800) 444-COATS

NAME/EMAIL TITLE MORE INFO

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Chairman, President & CEO

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CIO & SVP

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Chief Marketing Officer

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Principal & Chief Customer Officer

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Chief Accounting Officer & SVP

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EVP, Human Resources

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EVP, Supply Chain, Corporate Services & Asset Protection

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SVP, Profit Improvement

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SVP, Store Operations & Administration

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Regional Vice President

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VP, Advertising & Creative Services

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VP, Stores

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VP, E-Commerce

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VP, Real Estate

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VP, Marketing

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Head, Marketing

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Director, Advertising Production

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Director, Business Marketing

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Director, CRM

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Director, Partnership Marketing, Events & Public Relations

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Analyst, Procurement

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

June 17, 2018

Joyce Manning Magrini EVP, Human Resources
Thomas A. Kingsbury Chairman, President & CEO

Burlington Stores (BURL) Given Daily Media Sentiment Score of 0.14

Media stories about Burlington Stores (NYSE:BURL) have trended somewhat positive on Sunday, Accern Sentiment Analysis reports. The research group identifies negative and positive media coverage by analyzing more than 20 million news and blog...

June 15, 2018

Line of vision.(Neighbor)

The first reaction was to cringe a bit when noticing all of the trees along Randall Road had been removed in front of the retail strip in Geneva anchored by Best Buy and At Home, and soon to include a Fresh Thyme Farmer's Market and Burlington Coat...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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