Bristol-Myers Squibb Company Advertising Spend - REDBOOKS

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
to request full access to the REDBOOKS database!

The Media/Marketing Industry at your Fingertips

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

Alert

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

Bristol-Myers Squibb Company

Pharmaceutical & Health

This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Bristol-Myers Squibb is a biopharmaceutical company. Their specialization is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.

Note: Business Summary has been adapted from the Company's website.

Address: 345 Park Ave, New York, NY 10154-0004
Tel: (212) 546-4000
Fax: (212) 546-4020
Website: www.bms.com
General Email: customer.relations@bms.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1933

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$19,427,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $19,427 $16,560 $15,879 17% 4%
Gross Profit $14,481 $12,651 $11,947 14% 5%
Operating Income $4,630 $1,890 $2,591 144% -27%
Net Income $4,457 $1,565 $2,004 184% -21%
Gross Margin 74% 76% 75%
Operating Income Margin 23% 11% 16%
Net Income Margin 22% 9% 12%
Cash and Cash Equivalents $4,237 $2,385 $5,571
Total Debt $6,708 $6,689 $7,832
Total Assets $33,707 $31,748 $33,749
Total Liabilitites $17,530 $17,482 $18,897
Stakeholder's Equity $16,177 $14,266 $14,852

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
27% = 22.9% x 0.6 x x 2.1 x

CORPORATE FAMILY [2]

COMPETITORS [71]

BRANDS OWNED [28]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you would like to save these contacts to.

list:

or
Create New List

CREATE NEW LEAD LIST

List Name:

List Type:

Company List    Contact List

KEY CONTACTS [139]

Tel: (212) 546-4000

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CIO & SVP, Enterprise Services

Sign In   or    Start Trial to View

Chief Commercial Officer & EVP

Sign In   or    Start Trial to View

Chief Scientific Officer & EVP

Sign In   or    Start Trial to View

President, US Commercial

Sign In   or    Start Trial to View

President, Global Manufacturing & Supply

Sign In   or    Start Trial to View

General Counsel, Secretary & EVP

Sign In   or    Start Trial to View

SVP & Head, Exploratory Clinical & Translational Research

Sign In   or    Start Trial to View

SVP & Controller

Sign In   or    Start Trial to View

Sr VP-Bus Insights & Analytics

Sign In   or    Start Trial to View

SVP, Public Affairs & Investor Relations

Sign In   or    Start Trial to View

SVP, Human Resources, Global

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

VP & Head, Commercial & International Sourcing

Sign In   or    Start Trial to View

VP & Head-R&D & Comml Comm

Sign In   or    Start Trial to View

VP & Head, Oncology Sales, US

Sign In   or    Start Trial to View

VP & Head, Enterprise Transformation & Change Strategic Communications

Sign In   or    Start Trial to View

VP & Head, Global Supply Chain

Sign In   or    Start Trial to View

VP & General Manager

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP, Global Regulatory Sciences, CMC

Sign In   or    Start Trial to View

Head, Commercial, HIV Portfolio & Executive Director, Virology Commercialization

Sign In   or    Start Trial to View

Head, US Public Affairs & Executive Director

Sign In   or    Start Trial to View

Head, Orencia US Brand & Executive Director

Sign In   or    Start Trial to View

Head, US Lymphoma & Leukemia & Executive Director

Sign In   or    Start Trial to View

Head, Worldwide Commercial, Transplant & Director, US

Sign In   or    Start Trial to View

Head, Global Regulatory Strategy, Immuno, Oncology & Director

Sign In   or    Start Trial to View

Head, Multi-Channel Capabilities & Director

Sign In   or    Start Trial to View

Director, Patient Hub & Head, UPL

Sign In   or    Start Trial to View

Head, Worldwide Operations, Immuno, Oncology & Director

Sign In   or    Start Trial to View

Head, Opdivo US Marketing & Associate Director

Sign In   or    Start Trial to View

Associate Director & Head, Multi-Channel Digital Capability, Worldwide

Sign In   or    Start Trial to View

Head, Business Development

Sign In   or    Start Trial to View

Head, Medical Digital Solutions

Sign In   or    Start Trial to View

Head, Immuno-Oncology, Neck, Glioblastoma, Pediatrics & Gynecology

Sign In   or    Start Trial to View

Head, Quality Product, Yervoy

Sign In   or    Start Trial to View

Head, Patient Engagement & Immuno, Oncology

Sign In   or    Start Trial to View

Head, Immunoscience, Diversity & Patient Engagement

Sign In   or    Start Trial to View

Head, API Operations & Pharmaceutical Development

Sign In   or    Start Trial to View

Head-Multichannel Capabilities-Worldwide

Sign In   or    Start Trial to View

Head, Medical

Sign In   or    Start Trial to View

Head, HCV Marketing & Sales, US

Sign In   or    Start Trial to View

Head, Patient & Employee Engagement Communications

Sign In   or    Start Trial to View

Group Head, Promotion Integrity

Sign In   or    Start Trial to View

Head, Customer Engagement Hub, Worldwide

Sign In   or    Start Trial to View

Head-Global Procurement Capability Center-North America

Sign In   or    Start Trial to View

Head, Clinical Development, Integrated Oncology

Sign In   or    Start Trial to View

Head-Worldwide Access-Specialty Products

Sign In   or    Start Trial to View

Deputy Head, Digital Adoption & Productivity

Sign In   or    Start Trial to View

General Manager

Sign In   or    Start Trial to View

Editor, Promotional Review

Sign In   or    Start Trial to View

Editor, Promotion Integrity & US Legal Copy Review

Sign In   or    Start Trial to View

Editor, Promotional Review

Sign In   or    Start Trial to View

Executive Director, Public Affairs

Sign In   or    Start Trial to View

Executive Director, Business Development

Sign In   or    Start Trial to View

Executive Director, Public Affairs

Sign In   or    Start Trial to View

Executive Director, Customer Insights

Sign In   or    Start Trial to View

Executive Director

Sign In   or    Start Trial to View

Executive Director, Commercial Procurement & Agency Management, Global

Sign In   or    Start Trial to View

Executive Director, Immuno, Oncology Marketing

Sign In   or    Start Trial to View

Executive Director, Immuno, Oncology Marketing, US

Sign In   or    Start Trial to View

Group Director, Reproductive Toxicology

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Business Director, Oncology Regional

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Director, Worldwide Congress Management

Sign In   or    Start Trial to View

Director, Access & Value, Immuno Oncology, Worldwide

Sign In   or    Start Trial to View

Director, Regulatory Sciences, CMC

Sign In   or    Start Trial to View

Director, Community Affairs

Sign In   or    Start Trial to View

Director, US Market Access

Sign In   or    Start Trial to View

Director, Strategy

Sign In   or    Start Trial to View

Director, Commercial Oncology, Worldwide

Sign In   or    Start Trial to View

Director, Information Technology, Public Affairs & Philanthropy

Sign In   or    Start Trial to View

Director, Worldwide Customer Operations, HCP Consultant Engagements

Sign In   or    Start Trial to View

Director, Corporate Communications & Public Affairs

Sign In   or    Start Trial to View

Director, Public Affairs

Sign In   or    Start Trial to View

Director, Worldwide Multi-Channel Capabilities

Sign In   or    Start Trial to View

Director, Resource Management & Communications

Sign In   or    Start Trial to View

Director, Worldwide Commercial Strategy Immuno, Oncology

Sign In   or    Start Trial to View

Director, Corporate & Employee Communications

Sign In   or    Start Trial to View

Director, Multi-Channel Capabilities, Worldwide

Sign In   or    Start Trial to View

Director, Manufacturing Technology

Sign In   or    Start Trial to View

Director, Public Affairs, WorldWide Brand Communications

Sign In   or    Start Trial to View

Director, Advocacy & Policy Oncology

Sign In   or    Start Trial to View

Director, Oncology Biologics Development

Sign In   or    Start Trial to View

Director, US Immuno, Oncology Marketing, Melanoma & Glioblastoma

Sign In   or    Start Trial to View

Director, Multi-Channel Management, Immuno Oncology

Sign In   or    Start Trial to View

Director, Strategy & Operations, ImmunoOncology Solid Tumors

Sign In   or    Start Trial to View

Director, Investor Relations

Sign In   or    Start Trial to View

Director, Public Affairs, Research & Development

Sign In   or    Start Trial to View

Associate Director & Specialist, Digital Marketing

Sign In   or    Start Trial to View

Associate Director, Global Supply Chain

Sign In   or    Start Trial to View

Associate Director, Corporate Communications, Internal Communications

Sign In   or    Start Trial to View

Associate Director

Sign In   or    Start Trial to View

Associate Director, External Social Media

Sign In   or    Start Trial to View

Associate Director, Hematology Payer Marketing

Sign In   or    Start Trial to View

Associate Director, Specialty Market Research, Worldwide

Sign In   or    Start Trial to View

Associate Director, Advertising Resources

Sign In   or    Start Trial to View

Associate Director, Quality Control Analytical

Sign In   or    Start Trial to View

Associate Director, WW & US Hematology Market Research

Sign In   or    Start Trial to View

Associate Director, Payer Marketing

Sign In   or    Start Trial to View

Associate Director, Biologics CMC

Sign In   or    Start Trial to View

Associate Director, Communications, Global Manufacturing & Supply

Sign In   or    Start Trial to View

Assoc Dir-Sls Trng & Immuno-Oncology

Sign In   or    Start Trial to View

Associate Director, Marketing Immunoscience

Sign In   or    Start Trial to View

Associate Director, Product Quality Complaints Management

Sign In   or    Start Trial to View

Associate Director, Oncology Digital Marketing

Sign In   or    Start Trial to View

Associate Director, Marketing Research

Sign In   or    Start Trial to View

Senior Manager, District Business

Sign In   or    Start Trial to View

Business Manager, Oncology District

Sign In   or    Start Trial to View

Brand Manager, Oncology

Sign In   or    Start Trial to View

Senior Product Manager, Immuno Oncology Marketing, EMPLICITI

Sign In   or    Start Trial to View

Category Manager, Global Procurement Marketing Services

Sign In   or    Start Trial to View

Manager, Business Capability & Senior Analyst, Business

Sign In   or    Start Trial to View

Manager, Financial Analysis

Sign In   or    Start Trial to View

Manager, Exhibit Services

Sign In   or    Start Trial to View

Manager, Promotional Programs, Client Liaison

Sign In   or    Start Trial to View

Mgr-HCP Media & Ops

Sign In   or    Start Trial to View

Manager, Procurement & Advertising

Sign In   or    Start Trial to View

Manager, Service, Internal Social Media

Sign In   or    Start Trial to View

Manager, Digital Marketing

Sign In   or    Start Trial to View

Manager, Marketing Operations

Sign In   or    Start Trial to View

Manager, Human Resources Communications

Sign In   or    Start Trial to View

Manager, Immuno, Oncology Promotional Education

Sign In   or    Start Trial to View

Manager, Multi-Channel Capabilities

Sign In   or    Start Trial to View

Manager, Regulatory CMC, Global

Sign In   or    Start Trial to View

Associate Manager, Reimbursement & Affordability Execution

Sign In   or    Start Trial to View

Senior Specialist, Product

Sign In   or    Start Trial to View

Specialist, CML Institutional Tumor

Sign In   or    Start Trial to View

Specialist, Digital Marketing

Sign In   or    Start Trial to View

Planner, Americas Region

Sign In   or    Start Trial to View

Senior Graphic Designer

Sign In   or    Start Trial to View

Graphic Designer

Sign In   or    Start Trial to View

Senior District Business Manager, Immuno Oncology, Chicago

Sign In   or    Start Trial to View

Senior Counsel, Pharmaceutical Law & Promotion Integrity, US

Sign In   or    Start Trial to View

District Business Manager

Sign In   or    Start Trial to View

Regional Business Director, US Immunoscience

CONFIRM DOWNLOAD

You are about to download records.

You have $number.format('integer', $!downloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

(Cancel)

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

Alert

Please select at least 1 contact

Alert

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [16]

  AGENCY LOCATION PHONE EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Hamilton, NJ

Sign In   or    Start Trial to View

Columbia, MD

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Malvern, PA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Los Angeles, CA

Sign In   or    Start Trial to View

Phoenix, AZ

Sign In   or    Start Trial to View

Canada

Sign In   or    Start Trial to View

Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

Some in Silicon Valley Publicize Diversity, W... Jun 18, 2014

Though making strides, Silicon Valley struggles to match broader U.S. workforce in diversity. Google software engineers work in a room with a view and a foosball table at Google's office in Kirkland, Wash. The tech industry is often criticized for a...

Apple V. Amazon: Innovation Challenge or Yet-... Jun 18, 2014

The ink is barely dry on Amazon.com‘s ( AMZN ) “Fire” smartphone announcement this afternoon , and already the Street is cranking out commentary. Trip Chowdhry with Global Equities Research today re-issued a note he had first issued over the...

‘Cliffies’ Award to Honor Films About Climate... Jun 18, 2014

After creating and popularizing the rising new genre of ”cli-fi” (novels and movies about climate change and global warming) and pushing the meme into the pages of the New York Times, Time magazine and NPR, I am now in the process of setting up a...

Third Door Media Launches Google AdWords Best... Jun 18, 2014

Third Door Media, publisher of Search Engine Land and Marketing Land, announces the Google-sponsored AdWords Best Practices Center on SearchEngineLand.com. Third Door Media, publisher of Search Engine Land and Marketing Land, announces the new...

Google Might Soon Unveil Its Plan To Take Ove... Jun 18, 2014

Google will reportedly unveil an operating system for your car at its annual developers conference, Google I/O, later this month. Google's solution will "project" content and information from your Android phone to your car dashboard, according to...

New Google Hangouts Start Button for Better E... Jun 18, 2014

In this new era of technology-enabled communications, some of us find ourselves explaining to the younger generation how to hold a conversation (i.e. ask follow-up questions, avoid one-word answers) especially given advanced device integration,...

See all news articles...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com