The Boston Beer Company, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Boston Beer Company Inc. is a brewer of distinctive, handcrafted, full flavored award-winning beers using the time-honored, traditional four-vessel brewing process and all-natural ingredients.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Samuel Adams, Twisted Tea

Address: One Design Center Pl Ste 850, Boston, MA 02210
Tel: (617) 368-5000
Tel: (800) 372-1131
Fax: (617) 368-5500
Website: www.bostonbeer.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1985

EMPLOYEE COUNT

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ANNUAL SALES

$862,992,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $862 $906 $959 -4% -5%
Gross Profit $449 $459 $501 -2% -8%
Operating Income $115 $137 $156 -16% -12%
Net Income $99 $87 $98 13% -11%
Gross Margin 52% 50% 52%
Operating Income Margin 13% 15% 16%
Net Income Margin 11% 9% 10%
Cash and Cash Equivalents $65 $91 $94
Total Debt $0 $0 $0
Total Assets $569 $615 $645
Total Liabilitites $146 $169 $184
Stakeholder's Equity $423 $446 $461

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
23% = 11.5% x 1.5 x x 1.3 x

CORPORATE FAMILY [0]

COMPETITORS [11]

BRANDS OWNED [8]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [45]

Tel: (617) 368-5000

Tel: (800) 372-1131

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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CEO & Director, Class B

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Chief Financial Officer

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Chief Financial Officer

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Finance Director

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Chief Marketing Officer

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Chief Accounting Officer & Corporate Controller

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SVP, Supply Chain

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VP, Sales

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VP, Information Technology

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Head, Marketing & Senior Director, Twisted Tea

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Head, Marketing, Samuel Adams Brand

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Head, Digital

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Creative Director

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Director, Research & Product Innovation

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Director, Communications

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Area Manager, NYC

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Senior Manager, Trade Marketing

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Senior Manager, Print Production

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Account Manager

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Account Manager, On Premise CA & HI, National

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Communications Manager

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Manager, Brand & Content

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Manager, Tour & Brewery Programs

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Manager, Purchasing

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Manager, Public Relations

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Manager, Hispanic Marketing & Brand Promotions

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Manager, Innovation & Commercialization

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Manager, Philanthropy & Cause Marketing

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Manager, Brand & Content, Angry Orchard Hard Cider

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Associate Brand Manager

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Associate Brand Manager

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Associate Brand Manager, Truly Spiked & Sparkling

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Supervisor, Digital & Social Media

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Specialist, Social Media

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Specialist, Brand Marketing

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Senior Buyer, Travel & Events

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Specialist, Communications

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Senior Buyer

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Coordinator, Print Production & Traffic

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Team Head-Speedway & Euro Garage America

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District Sales Manager, Queens, Brooklyn, Staten Island & Manhattan

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Boston, MA

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Santa Monica, CA

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Chicago, IL

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Newburyport, MA

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San Francisco, CA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 19, 2018

Boston-area mayor boycotts Sam Adams after founder praises Trump

It may be beer-time somewhere, but you won’t see one Boston-area mayor sipping on a Massachusetts staple anytime soon. The mayor of Somerville, Massachusetts, Joseph Curtatone, is boycotting Sam Adams after co-founder Jim Koch praised...

August 18, 2018

Sam Adams backlash a lesson in age of Trump

When Boston Beer Company founder Jim Koch stood up to toast President Trump at a recent dinner, he opened with a line familiar to anyone who’s seen one of his commercials. “I started making Sam Adams beer in my kitchen [34] years...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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