The Boston Beer Company, Inc.
Food & Beverage
This profile last updated 11/12/18. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
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The Boston Beer Company Inc. is a brewer of distinctive, handcrafted, full flavored award-winning beers using the time-honored, traditional four-vessel brewing process and all-natural ingredients.
Note: Business Summary has been adapted from the Company's website.
One Design Center Pl Ste 850, Boston, MA 02210
Tel: (617) 368-5000
Tel: (800) 372-1131
Fax: (617) 368-5500
TOTAL ANNUAL AD SPEND ?
Note: All Figures in Millions, for the month ended December.
|FINANCIAL STATEMENT SUMMARY||2017||2016||2015||2017 CHANGE||2016 CHANGE|
|Operating Income Margin||13%||15%||16%|
|Net Income Margin||11%||9%||10%|
|Cash and Cash Equivalents||$65||$91||$94|
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AGENCY RELATIONSHIPS 
|CATEGORY||Q4 2015||Q3 2015||Q2 2015||Q1 2015||CY 2015||CY 2014||CY 2013||%GROWTH|
|US Online Video||9,858,378||138,789||1,036,768||125,418||11,159,353||-||-||N/A|
|US Internet - Display||7,414,964||2,921,357||12,193,304||10,865,774||33,395,399||86,482,041||76,847,282||-61.3%|
|Natl Spot Radio||1,821,313||685,978||150,485||331,794||2,989,570||1,679,371||943,685||78.0%|
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
MEDIA SPEND BY CATEGORY - GRAPH
|ADVERTISER||2015||2014||%Of Total Spend|
|Google Admob Advertising Service||$140||$0||<1%|
|Google Shopping Express||1,015,508||0||<1%|
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
November 05, 2018
Craft brewers are known for their collaborative spirit. But that’s within the walls of the beer world. When it comes to other vices — like wine, spirits and cannabis — some industry leaders have been a bit standoffish. Boston Beer...
November 01, 2018
The Brewers Association may change its definition to allow nontraditional beer products like cider, hard seltzerm and beers containing CBD. The Brewers Association has proposed changes to its definition of craft beer to accommodate innovation of...
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Sandra Rojas - VP, Marketing
..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...
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