The Boeing Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Boeing is an aerospace company. They offer a comprehensive portfolio of commercial aviation services. They are also the manufacturers of commercial jetliners and military aircraft combined. The company designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems.

Note: Business Summary has been adapted from the Company's website.

Address: 100 N Riverside Plz, Chicago, IL 60606-1596
Tel: (312) 544-2000
Fax: (312) 544-2082
Website: www.boeing.com
General Email: investor.relations@boeing.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1916

EMPLOYEES

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ANNUAL SALES

$94,571,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $94,571 $96,114 $90,762 -1% 5%
Gross Profit $13,781 $14,026 $14,010 -1% 0%
Operating Income $5,834 $7,443 $7,473 -21% 0%
Net Income $4,895 $5,176 $5,446 -5% -4%
Gross Margin 14% 14% 15%
Operating Income Margin 6% 7% 8%
Net Income Margin 5% 5% 6%
Cash and Cash Equivalents $8,801 $11,302 $11,733
Total Debt $9,952 $9,964 $9,070
Total Assets $89,997 $94,408 $92,921
Total Liabilitites $89,180 $88,073 $84,256
Stakeholder's Equity $817 $6,335 $8,665

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
599% = 5.2% x 1.1 x x 110.2 x

CORPORATE FAMILY [2]

COMPETITORS [11]

BRANDS OWNED [13]

INDUSTRY CODES

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KEY CONTACTS [149]

Tel: (312) 544-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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Vice Chairman

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CFO & EVP, Business Development & Strategy

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CIO & SVP, Information & Analytics

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CTO & SVP, Engineering, Test & Technology

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Chairman, Boeing Capital Corporate, Treasurer & SVP, Finance

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President & CEO, Defense, Space & Security

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President & CEO, Boeing Global Services

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President & CEO, Boeing Commercial Airplanes

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President, Germany & Northern Europe & VP, Europe Technology Strategy

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President, Saudi Arabia & VP, International

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President, Phantom Works, Defense, Space & Security

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President, Global Services & Support

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President, Australia & South Pacific

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President, BDS Development

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President, Boeing India

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President, Boeing Satellite Systems International, Inc

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CFO, Commercial Airplanes & SVP, Finance & Strategy

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General Counsel & EVP

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SVP, Sales & Marketing, Global

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SVP, Program Management, Integration & Development Programs

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SVP, Government Operations

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SVP, Supply Chain & Operations

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Managing Director, Airline Marketing, Boeing Commercial Airplanes

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Managing Director, Investment Strategy

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VP & Program Manager

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VP, Marketing & Value Analysis

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VP, Employee Communications

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VP, Flight Services

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VP, Airplane Development, Commercial Airplanes

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VP, Public Relations

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VP, Information Technology

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VP, Compensation & Benefits

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VP, Diversity & Inclusion, Global

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VP, Sales, Africa, Latin America & Caribbean

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VP, Engineering

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VP, Communications & Government Operations

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VP-Boeing Comml Satellite Svcs

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VP, Sales & Marketing

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VP, Investor Relations

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VP, Operations, Defense, Space & Security

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VP, Communications, Commercial Airplanes

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VP, Training Systems & Government Services

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VP, Sales & Marketing, Commercial Airplanes

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VP, Strategy, Boeing Commercial Airplanes

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VP, Boeing Defense, Space & Security, India

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VP, Marketing, Boeing Commercial Airplanes

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Vice President

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Head, External Communications, Global Services & Support

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Head, Corporate Communications

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Head, 787 Product Marketing

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Head, Communications, Boeing Space Exploration

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Head-Total Rewards & HR Analytics-BCA, Corp & Shared Svcs

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Senior Director, Communications

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Sr Dir-BDS Ops Architecture, Capabilities & Sys

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Senior Director, Brand Management & Digital Strategies, Global

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Regional Director, North America

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Regional Director, Airline Partnership Marketing

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Regional Director, Network & Fleet Planning

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Sales Director

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Marketing Director, Europe

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Brand Director, 777X, Global

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Sales Director

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Sls Dir-Comml Aviation Svcs

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Director, Creative & Brand Services

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Director, External Communications, Defense, Space & Security

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Director, Regional Marketing

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Director, Strategy

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Director, Corporate Communications, Europe, Middle East & Africa

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Director, Phantom Works Communications

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Director, Intellectual Property Management

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Director, Communications, Airplane Programs

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Director, Business Development

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Director, Environmental Strategy

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Director, Brand Experience, Global

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Director, 737 Brand, Global

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Dir-Comm & Corp Affairs-Boeing India

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Dir-Comm-Boeing Australia & New Zealand

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Director, Boeing Satellite Systems

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Director, Employee Communications

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Senior Manager, Customer & Market Engagement

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Senior Manager, Supplier Management CAS, Boeing Commercial Airplanes

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Senior Manager, Quality

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Senior Manager, Employee & Executive Communications

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Senior Manager, Brand Management & Advertising, Global

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Senior Manager, Business Systems, Business Operations & BCA Sales

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Senior Manager, Business Continuity

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Senior Manager, Communications, Environment, Health & Safety

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Senior Manager, Advertising, Global

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Senior Manager, Market Analysis

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Senior Manager, Real Estate & Real Assets

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Senior Manager, Employee Communications

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Senior Manager, Digital Strategy, Boeing Commercial Airplanes

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Project Mgr-Trade Show

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Brand Manager, Information Services

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Mktg Mgr-Boeing Tech Svcs

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Communications Manager

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Marketing Manager

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Marketing Manager

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Program Manager, Sales, Leasing & North America Sales

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Communications Manager

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Communications Manager

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Communications Manager

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Product Manager, ColdFusion

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Manager, Human Resources

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Manager, Business Development

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Mgr-Logistics Engrg

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Manager, Marketing Operations

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Manager, Sales Structural Design

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Manager, Brand & Advertising

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Manager, Mobile Solutions Development

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Manager, 737 Program & Renton site Communications

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Senior Strategist, Cloud Computing

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Senior Specialist, Communications

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Senior Specialist, Human Resources Communications

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Generalist, Human Resources

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Specialist, Communications

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Specialist, Communications

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Specialist-Comm & Brand

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Specialist, CM

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Specialist, Communications

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Specialist, Communications

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Specialist, Communications

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Specialist, Environmental Communications

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Specialist, Communications, Boeing Fabrication

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Specialist, Communications

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Specialist, Communications

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Specialist, Communications

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Specialist, Communications

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Senior Analyst, Business & Planning

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Senior Analyst, Business Programmer

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Analyst, Operations Program

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Analyst, BCA Marketing CAS Value Analysis

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Engineer, Communications & GPS Systems

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Engineer, Component

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Engineer, Mechanical Systems Design & Analysis

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Senior Writer, Marketing & Communications

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Senior Sales Director, China

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Senior Communications Manager

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Senior Head, Engineering Communications

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Regional Marketing Director, East Africa & Commercial Airplanes

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Senior Communications Manager

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Key Account Manager

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Executive Marketing Director

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Senior Operating Manager

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Senior Engineer, Boeing Commercial Airplanes

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AGENCY RELATIONSHIPS

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Chicago, IL

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Las Vegas, NV

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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Google Inc.

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