BMW of North America, LLC Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/7/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the group operates production and assembly facilities in many countries and has a global sales network.

Note: Business Summary has been adapted from the Company's website.

Address: 300 Chestnut Ridge Rd, Woodcliff Lake, NJ 07675
Tel: (201) 307-4000
Tel: (800) 831-1117
Fax: (201) 307-4095
Website: https://www.bmwgroup.com/en.html

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1975

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [4]

COMPETITORS [2]

BRANDS OWNED [2]

INDUSTRY CODES

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KEY CONTACTS [60]

Tel: (201) 307-4000

Tel: (800) 831-1117

NAME/EMAIL TITLE MORE INFO

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President & CEO

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Managing Partner, BMW i Ventures

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EVP, Operations

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EVP, Finance

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VP, Marketing

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VP, Government & External Affairs

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VP, Southern Region

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VP-BMW Motorrad Americas

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VP, AfterSales

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VP, Sales Channel Development & Customer Relations

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Head, Corporate & Special Sales

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Head, BMW Group Technology Offices

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Senior Producer, Creative Media Services, National Marketing

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Regional Manager, Aftersales

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Area Manager, Brooklyn, Queens & Long Island

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Area Manager

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Senior Manager, Accessory & Event Marketing

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Product Manager & Manager, Technology Communications

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Marketing Manager, Financial Services

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Marketing Manager, National

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Marketing Manager, National

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Marketing Communications Manager

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Product Manager, Technology

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Manager, MINI Communications

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Manager, BMW EV & i Brand Marketing

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Manager, Marketing Communications

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Manager, Dealer Standards

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Manager, Corporate Sales Marketing & Operations

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Manager, Media Communications

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Manager, Product Requirements

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Manager, Regional Customer Experience

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Manager, Digital Innovations

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Manager, MINI Communications

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Manager, Experiential Marketing

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Manager, Field Marketing & Operations Section, Eastern Region

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Manager, Retail Communications

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Manager, Motorcycle, Motorsports & Heritage Communications

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Manager, Digital Communications, MINI USA

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Manager, Retail & Experiential Marketing

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Manager, Experiential Marketing, Sports, Arts, Culture & Brand Cooperation's

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Mgr-Motorrad Aftersales Area-Northwest Reg

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Manager, Business Communications

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Manager, Digital Marketing, MINI USA

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Manager, Aftersales Sales & Marketing

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Senior Strategist

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Senior Specialist, CRM Marketing

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Specialist, Retail Operations

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Specialist, AfterSales CRM

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Specialist, Aftersales Marketing & Event Support

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Specialist, Digital Marketing

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Specialist, Marketing

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Planner, Corporate Meeting & Events

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Coordinator, Corporate Communications

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Coordinator, FIT

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Senior Engineer, Unified Communications

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Department Head, Center Development

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Department Head, Product & Technology Communications, BMW Group

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Department Head, Sales & Marketing

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Regional Marketing Manager, MINI USA

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AGENCY RELATIONSHIPS [28]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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