Best Buy Co., Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

Best Buy Co., Inc. is a multi-channel retailer and developer of technology products and services. They provide technology solutions to their consumers and communities.

Note: Business Summary has been adapted from the Company's website.

Address: 7601 Penn Ave S, Richfield, MN 55423
Tel: (612) 291-1000
Tel: (888) 237-8289
Fax: (612) 292-4001
Website: www.bestbuy.com
General Email: biz@bestbuy.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1966

EMPLOYEES

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ANNUAL SALES

$39,403,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended January.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $39,403 $39,528 $40,339 0% -2%
Gross Profit $9,440 $9,191 $9,047 2% 1%
Operating Income $1,854 $1,375 $1,450 34% -5%
Net Income $1,228 $897 $1,233 36% -27%
Gross Margin 23% 23% 22%
Operating Income Margin 4% 3% 3%
Net Income Margin 3% 2% 3%
Cash and Cash Equivalents $2,240 $1,976 $2,432
Total Debt $1,365 $1,734 $1,613
Total Assets $13,856 $13,519 $15,245
Total Liabilitites $9,147 $9,141 $10,250
Stakeholder's Equity $4,709 $4,378 $4,995

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
26% = 3.1% x 2.8 x x 2.9 x

CORPORATE FAMILY [2]

COMPETITORS [27]

BRANDS OWNED [8]

INDUSTRY CODES

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KEY CONTACTS [116]

Tel: (612) 291-1000

Tel: (888) 237-8289

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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CIO & SVP, Information Technology

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Chief Marketing Officer

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Chief Communications Officer

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Chief Merchandising Officer

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President, International & EVP, Enterprise

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President, Best Buy Services

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General Counsel & EVP

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Executive Vice President

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Sr VP-Media, Engagement & Personalization

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VP & General Manager, Exclusive Brands

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Vice President

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General Manager

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Sr Dir & Creative Dir-Yellow Tag Productions

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Director & Executive Producer

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Director, Marketing Analytics

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Director, Commerce, Fulfillment, Payments & Inventory, BestBuy.com

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Account Executive, Best Buy Media Network

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Senior Buyer, Smart Home, Home Connections & Utility Rebates

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Account Executive, National

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Planner, E-Commerce, Movies & Music

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Senior Creative Director

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AGENCY RELATIONSHIPS [6]

  AGENCY LOCATION PHONE EMPLOYEES  

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Chicago, IL

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New York, NY

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New York, NY

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New Berlin, WI

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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#PledgeToVote with Mr. Shyam Negi [TV]
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Google Inc.

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Google Inc.

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