Best Buy Co., Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/15/19.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Best Buy Co., Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Best Buy Co., Inc. is a multi-channel retailer and developer of technology products and services. They provide technology solutions to their consumers and communities.

Note: Business Summary has been adapted from the Company's website.

Address: 7601 Penn Ave S, Richfield, MN 55423
Tel: (612) 291-1000
Tel: (888) 237-8289
Fax: (612) 292-4001
Website: www.bestbuy.com
General Email: biz@bestbuy.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1966

EMPLOYEE COUNT

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ANNUAL SALES

$42,151,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended February.

  FINANCIAL STATEMENT SUMMARY 2018 2017 2016 2018 CHANGE 2017 CHANGE  
Revenue $42,151 $39,403 $39,528 6% 0%
Gross Profit $9,876 $9,440 $9,191 4% 2%
Operating Income $1,843 $1,854 $1,375 0% 34%
Net Income $1,000 $1,228 $897 -18% 36%
Gross Margin 23% 23% 23%
Operating Income Margin 4% 4% 3%
Net Income Margin 2% 3% 2%
Cash and Cash Equivalents $1,101 $2,240 $1,976
Total Debt $1,355 $1,365 $1,734
Total Assets $13,049 $13,856 $13,519
Total Liabilitites $9,437 $9,147 $9,141
Stakeholder's Equity $3,612 $4,709 $4,378

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
27% = 2.4% x 3.2 x x 3.6 x

CORPORATE FAMILY [2]

COMPETITORS [26]

BRANDS OWNED [7]

INDUSTRY CODES

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KEY CONTACTS [118]

Tel: (612) 291-1000

Tel: (888) 237-8289

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Marketing Officer

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Chief Communications Officer

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Chief Merchandising Officer

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President, Best Buy Services

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President, US Retail

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President, E-Commerce

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Pres-Best Buy Health

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Product Manager

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Product Manager, Exclusive Brands

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Associate Product Manager

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Account Executive, Best Buy Media Network

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Designer, UX

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Senior Marketing Manager, Best Buy Direct

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Senior Marketing Director

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AGENCY RELATIONSHIPS [10]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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