Berkshire Hathaway Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 8/14/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Berkshire Hathaway and their subsidiaries engage in diverse business activities including property and casualty insurance and reinsurance, utilities and energy, freight rail transportation, finance, manufacturing, retailing and services.

Note: Business Summary has been adapted from the Company's website.

Address: 3555 Farnam St, Omaha, NE 68131
Tel: (402) 346-1400
Fax: (402) 346-3375
Website: www.berkshirehathaway.com
General Email: berkshire@berkshirehathaway.com

EMAIL PROFILE

mail

STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$242,137,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $242,137 $223,604 $210,943 8% 6%
Gross Profit $178,307 $179,854 $171,486 0% 4%
Operating Income $20,900 $32,744 $35,068 -36% -6%
Net Income $44,940 $24,074 $24,083 86% 0%
Gross Margin 73% 80% 81%
Operating Income Margin 8% 14% 16%
Net Income Margin 18% 10% 11%
Cash and Cash Equivalents $31,583 $28,048 $67,161
Total Debt $102,587 $101,644 $84,289
Total Assets $702,095 $620,854 $552,257
Total Liabilitites $353,799 $338,784 $296,707
Stakeholder's Equity $348,296 $282,070 $255,550

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
12% = 18.6% x 0.3 x x 2.0 x

CORPORATE FAMILY [54]

COMPETITORS [62]

INDUSTRY CODES

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KEY CONTACTS [30]

Tel: (402) 346-1400

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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Chairman

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Vice Chairman, Non Insurance Business Operations

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Vice Chairman, Insurance Business

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CFO & SVP

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CIO, Berkshire Hathaway Specialty Insurance

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SVP & Chief Actuary, Life & Health Business, North America

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Chm/CEO-Ben Bridge Jeweler

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Pres/CEO-Gen Re Life Corp

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Pres/CEO-Berkshire Hathaway Energy

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Pres/COO-Ben Bridge Jeweler

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Pres/COO-Marmon Holdings

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Regional President, Asia Middle East

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President, Travel Protection

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CEO, Pampered Chef

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CEO-Berkshire Hathaway HomeServices

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CEO-Bus Wire

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EVP, Berkshire Hathaway Specialty Insurance

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Senior Vice President

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SVP, Customer & Broker Engagement

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VP-Product & User Experience-Bus Wire

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VP-People-Bus Wire

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Head, Kroger Team & Senior Sales Director

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Head, Casualty, UK & Southern Europe

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Deputy Sr Exec Officer & Head-Third Party Lines-MENA

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Controller

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Assistant VP & Regional Manager, Business Development

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General Manager, Private Label, McLane

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Director, Internal Auditing

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Regional Manager, Commercial

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Kansas City, MO

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Richmond, VA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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