Bayer HealthCare Pharmaceutical Division Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Bayer HealthCare is a company serving the healthcare and medical products industry. They combine the activities of the Animal Health, Consumer Care, Medical Care, and Pharmaceuticals divisions. As a specialty pharmaceutical company, they provide products for General Medicine, Hematology, Neurology, Oncology and Women's Healthcare. The company's aim is to discover and manufacture products that will improve human health worldwide by diagnosing, preventing and treating diseases.

Note: Business Summary has been adapted from the Company's website.

Address: 67 Whippany Rd, Whippany, NJ 07981
Tel: (888) 842-2937
Website: www.pharma.bayer.com

EMAIL PROFILE

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STATISTICS

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [8]

BRANDS OWNED [2]

INDUSTRY CODES

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KEY CONTACTS [55]

Tel: (888) 842-2937

NAME/EMAIL TITLE MORE INFO

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SVP, Negotiations

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VP & Head, US Marketing Hemophilia

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VP & Head, Communications, Pharmaceuticals

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VP-Advanced Analytics & Data Science

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VP, Marketing, Women's Health & IUD Portfolio

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VP, Oncology Marketing

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VP, Sales Strategy & Operations

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Head, Digital Communications & Director

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Head, Coppertone Customer Operations, National

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Head, Xofigo Lifecycle Management

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Head, IMCM Brands, Global

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Head, Hematology Sales

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Head, Global Brand, Aleve

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Head, Category Business Unit, Global

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Head, Digital, Global

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Marketing Director, Latin America

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Brand Dir-Allergy-Global

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Brand Director, Market Access, Oncology

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Marketing Director, Prostate Cancer

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Director, Data Systems & Governance, Consumer Health Division

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Director, Global Rx & OTC Switch, Bayer Consumer Care

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Director, Strategic Marketing, Oncology, Global

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Director, Communications, Global

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Director, Customer & Indus Development, Bayer Consumer Health

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Director, Global Strategic Marketing, Ophthalmology

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Director, Strategic Internal Communications, Global

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Director, Consumer Marketing

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Director, Integrated Marketing Solutions, Consumer Promotion

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Director, Corporate Brand Management, US

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Director, New Growth Initiatives & Capabilities

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Associate Director, Marketing Communications, Oncology

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Senior Manager, Customer & Shopper Activation, Walmart, Bayer Consumer Care

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Senior Brand Manager

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Senior Manager, Consumer Insights

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Senior Manager, Shopper Research

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Sr Brand Mgr-Coopertone Mktg

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Brand Manager, Aleve

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Brand Manager

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Brand Manager, Global

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Brand Manager, Claritin

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Marketing Manager

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Manager, Portfolio & Operations Innovation

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Manager, Consumer Insights

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Associate Brand Manager

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Associate Brand Manager, Claritin

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Associate Brand Manager, One A Day Vitamins

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Associate Brand Manager, Coppertone Activation

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Assistant Manager, Digital Merchandising & E-Commerce

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Senior Marketing Manager

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Deputy Director, Oncology Marketing, Xofigo US

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Deputy Director, Integrated Multi Channel Marketing

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Executive Communications Manager

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Deputy Director, Business Partner Marketing Procurement

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Senior Business Manager, Customer

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Deputy Director, Communications

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AGENCY RELATIONSHIPS

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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