Bayer Healthcare Consumer Care Division Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Bayer Healthcare Consumer Care Division

Pharmaceutical & Health

This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

With more than 6,400 employees around the globe and a presence in more than 120 countries, Bayer Consumer Care now ranks among the top three OTC consumer health organizations in the world. The European headquarters are located in Basel, Switzerland (Nutritionals, Dermatologicals and Gastrointestinals business units); the headquarters for Asia Pacific is located in Hong Kong and the headquarters offices for Latin America and North America are both located in Morristown, New Jersey, USA.

Note: Business Summary has been adapted from the Company's website.

Address: 100 Bayer Blvd, Whippany, NJ 07981-0915
Tel: (973) 254-5000
Tel: (800) 348-2240
Fax: (973) 408-8126
Website: www.bayercare.com

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STATISTICS

CORPORATE FAMILY [8]

BRANDS OWNED [23]

INDUSTRY CODES

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KEY CONTACTS [42]

Tel: (973) 254-5000

Tel: (800) 348-2240

NAME/EMAIL TITLE BRANDS MORE INFO

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EVP, Research & Development

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VP, Allergy, US

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VP, Marketing, Foot & Body Care

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VP-Category Bus Unit-Global

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VP, Communications, Global

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VP, Integrated Marketing Solutions

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VP, Field Sales

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VP, Growth & Innovation, North America

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Head, Project, Global

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Head, Global Brand, Coppertone

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Brand Director, Aleve, Global

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Brand Director, Claritin, Global

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Marketing Director

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Marketing Director, Global

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Marketing Director, Footcare, Global

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Marketing Director, Dr. Scholl's

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Marketing Director, Coppertone

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Marketing Director

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Director, Consumer Insights

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Director, Consumer Marketing

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Director, Integrated Marketing Solutions, Consumer Promotion

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Dir-Sls Plng & Effectiveness

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Associate Director, IUD Franchise

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Senior Brand Manager, Phillips

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Senior Brand Manager

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Senior Brand Manager

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Sr Brand Mgr-ALEVE Innovation

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Sr Mgr-Customer Bus-Nutritionals-Walmart-Bayer Pharmaceuticals

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Sr Brand Mgr-Innovation-Digestive Health

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Senior Brand Manager, Coppertone

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Brand Manager, Innovation

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Brand Manager, Global

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Brand Manager, Aleve

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Brand Manager, Alka-Seltzer & Zegerid

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Brand Manager

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Marketing Communications Manager

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Manager, Innovation

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Manager, Strategic Planning & Innovation Portfolio Management, Global

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Coordinator, Procurement

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District Sales Manager

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Deputy Director

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AGENCY RELATIONSHIPS

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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