Bank of America Corporation Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Bank of America Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Bank of America is a financial company. The company serves individual consumers, small and middle-market businesses and large corporations with banking, investing, asset management and other financial and risk management products and services.

Note: Business Summary has been adapted from the Company's website.

Address: Bank of America Corporate Ctr 100 N Tryon St, Charlotte, NC 28255-0001
Tel: (704) 386-5681
Fax: (704) 386-6699
Website: https://www.bankofamerica.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1960

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$100,264,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $100,264 $93,662 $93,514 7% 0%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $18,232 $17,822 $15,910 2% 12%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 18% 19% 17%
Cash and Cash Equivalents $704,552 $643,242 $612,870
Total Debt $325,018 $296,746 $307,802
Total Assets $2,281,234 $2,188,067 $2,144,287
Total Liabilitites $2,014,088 $1,921,872 $1,888,111
Stakeholder's Equity $267,146 $266,195 $256,176

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
6% = 18.2% x 0.0 x x 8.5 x

CORPORATE FAMILY [0]

COMPETITORS [74]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [315]

Tel: (704) 386-5681

NAME/EMAIL TITLE BRANDS MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

Vice Chairman & Head, Global Wealth & Investment Management

Sign In   or    Start Trial to View

Vice Chairman

Sign In   or    Start Trial to View

Vice Chairman

Sign In   or    Start Trial to View

Managing Director & Head, Marketing, Global Banking & Markets

Sign In   or    Start Trial to View

Mng Dir & Head-Trust Mktg-US

Sign In   or    Start Trial to View

Managing Director & Head, Global Transaction Services Technology

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Managing Director

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CIO & Head, Consumer Technology, Wealth Management Technology & Operations

Sign In   or    Start Trial to View

Chief Marketing Officer

Sign In   or    Start Trial to View

Chief Privacy Officer & SVP

Sign In   or    Start Trial to View

Chief Administrative Officer

Sign In   or    Start Trial to View

Chief Technology Officer

Sign In   or    Start Trial to View

Chief Diversity Officer & President, Georgia

Sign In   or    Start Trial to View

Chief Accounting Officer

Sign In   or    Start Trial to View

Chief Diversity Officer & Chief Inclusion Officer

Sign In   or    Start Trial to View

Chief Risk Officer

Sign In   or    Start Trial to View

Officer, Approval

Sign In   or    Start Trial to View

Chairman, Mergers & Acquisition, Global

Sign In   or    Start Trial to View

President, Market, Tallahassee & SVP, Commercial Banking

Sign In   or    Start Trial to View

President, Los Angeles

Sign In   or    Start Trial to View

President, Market, Ventura, Santa Barbara

Sign In   or    Start Trial to View

President, Indianapolis Market

Sign In   or    Start Trial to View

President, Market, Philadelphia

Sign In   or    Start Trial to View

President, Michigan State

Sign In   or    Start Trial to View

President, Market

Sign In   or    Start Trial to View

President, Market, Sarasota, Manatee

Sign In   or    Start Trial to View

President, Bank of America Business Capital

Sign In   or    Start Trial to View

President, Global Banking & Markets

Sign In   or    Start Trial to View

President, Western Division

Sign In   or    Start Trial to View

President, Market

Sign In   or    Start Trial to View

General Counsel, Global

Sign In   or    Start Trial to View

EVP, Enterprise Marketing

Sign In   or    Start Trial to View

Sr VP, Dir-Event, Head-Local & Cross Line of Bus Events

Sign In   or    Start Trial to View

SVP & Head, Digital Marketing

Sign In   or    Start Trial to View

SVP, Artificial Intelligence & Erica & Head, Product Development

Sign In   or    Start Trial to View

SVP & Head, Global Event Marketing

Sign In   or    Start Trial to View

Sr VP & Head-Learning-Global Wealth & Investment Mgmt

Sign In   or    Start Trial to View

SVP & Head, Diversity & Inclusion Learning & Inclusion Strategy

Sign In   or    Start Trial to View

SVP & Creative Director

Sign In   or    Start Trial to View

SVP & Senior Manager, Technology & Card Issuance Technology

Sign In   or    Start Trial to View

Sr VP & Sr Project Mgr

Sign In   or    Start Trial to View

SVP & Senior Project Manager, Communications

Sign In   or    Start Trial to View

SVP & Communications Manager

Sign In   or    Start Trial to View

SVP & Communications Manager

Sign In   or    Start Trial to View

SVP & Product Manager, Digital, Artificial Intelligence

Sign In   or    Start Trial to View

SVP & Marketing Manager, Small Business

Sign In   or    Start Trial to View

SVP & Communications Manager

Sign In   or    Start Trial to View

SVP & Communications Manager

Sign In   or    Start Trial to View

SVP & Communications Manager

Sign In   or    Start Trial to View

SVP & Manager, Market & Commercial Valuation Services

Sign In   or    Start Trial to View

SVP & Manager, Business Control

Sign In   or    Start Trial to View

SVP & Manager, Marketing Resources Allocation

Sign In   or    Start Trial to View

Sr VP & Mgr-NJ Market

Sign In   or    Start Trial to View

SVP & Manager, Market

Sign In   or    Start Trial to View

SVP & Manager, Consumer Product Strategy

Sign In   or    Start Trial to View

SVP & Manager, Community Relations

Sign In   or    Start Trial to View

SVP & Manager, Consumer Market

Sign In   or    Start Trial to View

SVP & Manager, Market

Sign In   or    Start Trial to View

SVP & Manager, Business Banking Business Support

Sign In   or    Start Trial to View

SVP & Manager, Market, Enterprise Business & Community Engagement

Sign In   or    Start Trial to View

SVP & Manager, Treasury Services

Sign In   or    Start Trial to View

SVP, Real Estate Services & Manager, Enterprise Critical Vendor

Sign In   or    Start Trial to View

Sr VP & Mgr-Consumer Banking Performance

Sign In   or    Start Trial to View

SVP & Manager, Business Support

Sign In   or    Start Trial to View

SVP & Manager, Sales Performance

Sign In   or    Start Trial to View

Sr VP & Mgr-Arts & Culture Programs

Sign In   or    Start Trial to View

SVP & Manager, Business Control & Consumer AML

Sign In   or    Start Trial to View

SVP & Manager, Market Sales

Sign In   or    Start Trial to View

SVP & Manager, Small Business Banker

Sign In   or    Start Trial to View

SVP & Manager, Operations Market

Sign In   or    Start Trial to View

Sr VP-Wealth Mgmt & Mgr-Consumer Lending Strategy Execution

Sign In   or    Start Trial to View

SVP & Associate General Counsel

Sign In   or    Start Trial to View

SVP, Corporate Communications

Sign In   or    Start Trial to View

SVP, Marketing Development, Competitive Intelligence & Consumer Insights

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Mass Advertising

Sign In   or    Start Trial to View

SVP, Competitive Intelligence & Strategic Insights

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Digital Marketing

Sign In   or    Start Trial to View

Sr VP-Mktg Analytics Exec

Sign In   or    Start Trial to View

SVP, Enterprise Brand & Environmental Social Governance Programs

Sign In   or    Start Trial to View

SVP, Enterprise Brand & Environmental Social Governance Programs

Sign In   or    Start Trial to View

SVP, Corporate Communications

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Advertising Management

Sign In   or    Start Trial to View

SVP, Communications & Media Relations

Sign In   or    Start Trial to View

SVP, Rewards Management

Sign In   or    Start Trial to View

SVP, External Affairs

Sign In   or    Start Trial to View

SVP, Corporate Communications

Sign In   or    Start Trial to View

SVP, Marketing & Corporate Affairs, Global

Sign In   or    Start Trial to View

SVP, Corporate Communications

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Commercial Banking

Sign In   or    Start Trial to View

SVP, Digital Banking

Sign In   or    Start Trial to View

Sr VP-Rewards Integration Strategy & Strategic Partnerships

Sign In   or    Start Trial to View

SVP, Segment Marketing Executive

Sign In   or    Start Trial to View

Sr VP-Global Comml Banking-Merrill Lynch

Sign In   or    Start Trial to View

SVP, Media Relations

Sign In   or    Start Trial to View

SVP, Brand Marketing, Ultra High Net Worth Segment

Sign In   or    Start Trial to View

SVP, Digital Marketing

Sign In   or    Start Trial to View

SVP, Finance

Sign In   or    Start Trial to View

SVP, Merrill Edge Direct Response & Analytic Marketing

Sign In   or    Start Trial to View

SVP, Business Planning, Performance, Analytics & Competitive Intelligence

Sign In   or    Start Trial to View

SVP, Communications

Sign In   or    Start Trial to View

SVP, Enterprise Digital Records, Disposition & Imaging Services

Sign In   or    Start Trial to View

SVP, Global Consumer, SVBB Communications

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Database Marketing

Sign In   or    Start Trial to View

SVP, Cross GWIM Education & Insights Program Delivery

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

Sr VP-Global Tech & Ops

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Digital Business Analytics

Sign In   or    Start Trial to View

SVP, Digital Sales & Marketing

Sign In   or    Start Trial to View

SVP, Marketing & Corporate Affairs, Global

Sign In   or    Start Trial to View

SVP, Executive Communications

Sign In   or    Start Trial to View

SVP, Corporate Communications & Global Risk Management

Sign In   or    Start Trial to View

SVP, Enterprise Media

Sign In   or    Start Trial to View

SVP, Corporate Communications

Sign In   or    Start Trial to View

SVP, Preferred Segment Marketing

Sign In   or    Start Trial to View

SVP, Sponsorship Marketing, Global

Sign In   or    Start Trial to View

SVP, Global Marketing & Corporate Affairs

Sign In   or    Start Trial to View

SVP, Affluent Brand & Client Programs

Sign In   or    Start Trial to View

SVP & Executive, Strategic Marketing

Sign In   or    Start Trial to View

SVP, Human Resources

Sign In   or    Start Trial to View

SVP, Secondary Marketing Technology

Sign In   or    Start Trial to View

SVP, Strategic Marketing Executive

Sign In   or    Start Trial to View

SVP, Digital Sales & Marketing

Sign In   or    Start Trial to View

SVP, Marketing

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Product Management Executive

Sign In   or    Start Trial to View

SVP, Digital Sales & Marketing, Auto Loans & Home Loans Servicing

Sign In   or    Start Trial to View

SVP, Emerging Payments Marketing

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Digital Marketing, Paid Search

Sign In   or    Start Trial to View

SVP, Home, Auto & Small Business Marketing

Sign In   or    Start Trial to View

SVP, Marketing Insights & Media Analytics

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Communications

Sign In   or    Start Trial to View

SVP, Digital Marketing

Sign In   or    Start Trial to View

Sr VP-Strategic Mktg Exec, Global Banking & Market

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

Sr VP-Customer Engagement & Media Investment

Sign In   or    Start Trial to View

SVP, Strategic Marketing

Sign In   or    Start Trial to View

SVP, Corporate Communications, Global Technology & Operations

Sign In   or    Start Trial to View

SVP, Global Sponsorship Marketing

Sign In   or    Start Trial to View

SVP, Global Technology & Operations, Enterprise Shared Services

Sign In   or    Start Trial to View

SVP, Digital Marketing, Bank of America Merrill Lynch

Sign In   or    Start Trial to View

SVP, Sales Performance

Sign In   or    Start Trial to View

SVP, Communications

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Direct Marketing

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Digital Marketing, Retail, Preferred & Small Business Social Media

Sign In   or    Start Trial to View

SVP, Digital Channel Analytics

Sign In   or    Start Trial to View

SVP, Finance Center Operations Process

Sign In   or    Start Trial to View

SVP, Digital Marketing Executive

Sign In   or    Start Trial to View

SVP, Enterprise Media

Sign In   or    Start Trial to View

SVP, Special Assets

Sign In   or    Start Trial to View

SVP, Card Pricing, Retention & Rewards

Sign In   or    Start Trial to View

SVP, Digital Banking Operations

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Digital Sales & Marketing

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, Social Media Business Intelligence

Sign In   or    Start Trial to View

SVP, Card Segment Marketing

Sign In   or    Start Trial to View

SVP, Card Marketing Strategy

Sign In   or    Start Trial to View

Sr VP-Enterprise Social Media

Sign In   or    Start Trial to View

SVP, Digital Marketing

Sign In   or    Start Trial to View

SVP, Retail Store Planning

Sign In   or    Start Trial to View

SVP, Home Loans & Insurance Marketing

Sign In   or    Start Trial to View

Senior Vice President

Sign In   or    Start Trial to View

SVP, OmniChannel Authentication Strategy

Sign In   or    Start Trial to View

SVP, Media Relations

Sign In   or    Start Trial to View

SVP, Business Support

Sign In   or    Start Trial to View

SVP, Communications Executive, Global Wealth & Investment Management

Sign In   or    Start Trial to View

SVP, Enterprise Digital Marketing

Sign In   or    Start Trial to View

SVP, Reverse Mortgage Loans

Sign In   or    Start Trial to View

SVP, Enterprise Social Media Team

Sign In   or    Start Trial to View

SVP, Corporate Communications

Sign In   or    Start Trial to View

Mng Dir-Consumer Banking-Southeast

Sign In   or    Start Trial to View

Managing Director, Third Party Analytics

Sign In   or    Start Trial to View

VP & Regional Event Manager

Sign In   or    Start Trial to View

VP & Senior Manager, Marketing Relationship

Sign In   or    Start Trial to View

VP & Communications Manager

Sign In   or    Start Trial to View

VP & Product Manager, Digital Disbursements

Sign In   or    Start Trial to View

VP & Program Manager, Digital Marketing

Sign In   or    Start Trial to View

VP & Product Mgr-Treasury

Sign In   or    Start Trial to View

VP & Product Manager

Sign In   or    Start Trial to View

VP & Product Manager, Digital Marketing, Mobile & Tablet Card Marketing

Sign In   or    Start Trial to View

VP & Marketing Manager, Affinity Direct Mail

Sign In   or    Start Trial to View

VP & Program Mgr-Strategic Initiatives-Merchant Svcs

Sign In   or    Start Trial to View

VP & Manager, Asset Liability & Balance Sheet Management

Sign In   or    Start Trial to View

VP & Manager, Consumer Market

Sign In   or    Start Trial to View

VP & Mgr-Digital Assets & Media

Sign In   or    Start Trial to View

VP & Manager, Consumer Market

Sign In   or    Start Trial to View

VP & Manager, Digital Media

Sign In   or    Start Trial to View

VP & Manager, Consumer Market

Sign In   or    Start Trial to View

VP & Manager, Marketing Information

Sign In   or    Start Trial to View

VP & Manager, Finance Center

Sign In   or    Start Trial to View

VP & Manager, Finance Center

Sign In   or    Start Trial to View

VP & Mgr-Market & Small Bus Banking

Sign In   or    Start Trial to View

VP & Manager, Marketing Programs

Sign In   or    Start Trial to View

VP & Manager, Marketing Product

Sign In   or    Start Trial to View

VP & Manager, Communications Project

Sign In   or    Start Trial to View

VP & Manager, Staffing

Sign In   or    Start Trial to View

VP & Manager, Digital Marketing Channel

Sign In   or    Start Trial to View

VP & Manager, Consumer Market

Sign In   or    Start Trial to View

VP & Manager, Digital Marketing Channel

Sign In   or    Start Trial to View

VP & Specialist, Assigned Events

Sign In   or    Start Trial to View

VP & Senior Copywriter

Sign In   or    Start Trial to View

VP & Senior Copywriter

Sign In   or    Start Trial to View

VP & Senior Analyst, System

Sign In   or    Start Trial to View

VP & Designer, Visual

Sign In   or    Start Trial to View

VP, Digital Marketing

Sign In   or    Start Trial to View

VP, Small Business Banking

Sign In   or    Start Trial to View

VP, Marketing Data & Analytics

Sign In   or    Start Trial to View

VP-Preferred Digital Mktg

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP & Regional Marketing Manager, US Trust

Sign In   or    Start Trial to View

VP & Corp Recruiter-Talent Acq-Global

Sign In   or    Start Trial to View

VP, Search Engine Optimization

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP-Global Wealth & Investments Segment Mktg

Sign In   or    Start Trial to View

VP, Marketing, Global

Sign In   or    Start Trial to View

VP, Card Payment Strategy

Sign In   or    Start Trial to View

VP, Real Estate Appraisal

Sign In   or    Start Trial to View

VP, Advertising

Sign In   or    Start Trial to View

VP & Senior Art Director

Sign In   or    Start Trial to View

VP, Digital Marketing & Content Strategy

Sign In   or    Start Trial to View

VP, Direct Marketing Centralized Production

Sign In   or    Start Trial to View

VP, Enterprise Media

Sign In   or    Start Trial to View

VP, Digital Marketing, Paid Search & Social Media

Sign In   or    Start Trial to View

VP, Acquisition Marketing

Sign In   or    Start Trial to View

VP, Digital Marketing

Sign In   or    Start Trial to View

VP, Agency Management

Sign In   or    Start Trial to View

VP, Integrated Channels Marketing & Online Channels

Sign In   or    Start Trial to View

VP & Client Mgr-Global Comml Banking

Sign In   or    Start Trial to View

VP, Digital Marketing

Sign In   or    Start Trial to View

VP, Marketing, Communications & Events

Sign In   or    Start Trial to View

VP, Digital Marketing

Sign In   or    Start Trial to View

VP, Retail Marketing

Sign In   or    Start Trial to View

VP, Human Resources, Global

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP, Global Human Resources

Sign In   or    Start Trial to View

VP, Digital Marketing

Sign In   or    Start Trial to View

VP, Communications

Sign In   or    Start Trial to View

VP, Issuing Sponsorships

Sign In   or    Start Trial to View

Director & Head, Global B2B Card & Payables, CPCP

Sign In   or    Start Trial to View

Dir & Head-Field Enablement Mktg

Sign In   or    Start Trial to View

Head, Digital Marketing

Sign In   or    Start Trial to View

Head, Digital Payments

Sign In   or    Start Trial to View

Head-Global Markets Mktg-Merrill Lynch

Sign In   or    Start Trial to View

Head-Digital Banking

Sign In   or    Start Trial to View

Head, Corporate Accounts Payable

Sign In   or    Start Trial to View

Head, Solution Packaging & Communications, Global Transaction Services, EMEA

Sign In   or    Start Trial to View

Head, Fixed Income, Currency & Commodity Sales

Sign In   or    Start Trial to View

Assistant VP & Specialist, Market

Sign In   or    Start Trial to View

Assistant VP, Consumer & Small Business Social Media

Sign In   or    Start Trial to View

Assistant VP, Customer Service Contact Centers, Planning & Readiness Team

Sign In   or    Start Trial to View

Assistant VP

Sign In   or    Start Trial to View

Assistant VP, Direct Response & Analytical Marketing

Sign In   or    Start Trial to View

Group Director, Collegiate, Sports, Motorsports & National Brands

Sign In   or    Start Trial to View

Marketing Director

Sign In   or    Start Trial to View

Director, Digital Marketing

Sign In   or    Start Trial to View

Director, Marketing Program Management

Sign In   or    Start Trial to View

Director

Sign In   or    Start Trial to View

Director, Risk Analytics Strategy, Global

Sign In   or    Start Trial to View

Senior Manager, Communications Strategy & Brand

Sign In   or    Start Trial to View

Senior Manager, Events, Global

Sign In   or    Start Trial to View

Senior Manager, Marketing Programs Development

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Product Manager, Marketing

Sign In   or    Start Trial to View

Program Manager, Better Money Habits & Enterprise Marketing

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Marketing Manager

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Manager, Search Engine Optimization & Enterprise Marketing

Sign In   or    Start Trial to View

Manager, Business Development

Sign In   or    Start Trial to View

Manager, eMail Marketing Channel

Sign In   or    Start Trial to View

Manager, Legacy Asset Servicing Marketing

Sign In   or    Start Trial to View

Manager, Digital Marketing Channel

Sign In   or    Start Trial to View

Manager, Corporate Events

Sign In   or    Start Trial to View

Manager, ESG Program

Sign In   or    Start Trial to View

Manager

Sign In   or    Start Trial to View

Manager, Market & Consumer Retail Banking

Sign In   or    Start Trial to View

Manager, Consumer Market

Sign In   or    Start Trial to View

Manager, Market

Sign In   or    Start Trial to View

Manager, Digital Marketing Channel

Sign In   or    Start Trial to View

Manager, Credit Products

Sign In   or    Start Trial to View

Manager, Market Operations

Sign In   or    Start Trial to View

Manager, Women's Programs, Global

Sign In   or    Start Trial to View

Manager, Sponsorship

Sign In   or    Start Trial to View

Manager, Digital Marketing Channel

Sign In   or    Start Trial to View

Manager, Public Relations

Sign In   or    Start Trial to View

Sr Specialist-Bus Control

Sign In   or    Start Trial to View

Specialist, Customer Marketing Sales

Sign In   or    Start Trial to View

Specialist, Graphic Design

Sign In   or    Start Trial to View

Account Executive, Marketing

Sign In   or    Start Trial to View

Account Executive, Advertising

Sign In   or    Start Trial to View

Planner, Corporate Event

Sign In   or    Start Trial to View

Sr Designer-Visual & Experience Design

Sign In   or    Start Trial to View

Coord-Conference & Event

Sign In   or    Start Trial to View

Coordinator, Advertising Traffic

Sign In   or    Start Trial to View

Senior Communications Manager

Sign In   or    Start Trial to View

Group Creative Director

Sign In   or    Start Trial to View

Executive, Client Engagement & Sponsorship Marketing, Global

Sign In   or    Start Trial to View

Executive, Credit Risk

Sign In   or    Start Trial to View

Senior Engineer, Implementation

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Houston, TX

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Chicago, IL

Sign In   or    Start Trial to View

East Rutherford, NJ

Sign In   or    Start Trial to View

Melville, NY

Sign In   or    Start Trial to View

Dallas, TX

Sign In   or    Start Trial to View

Robbinsville, NJ

Sign In   or    Start Trial to View

Beverly, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 21, 2018

Anne M. Finucane Vice Chairman

Bank of America Named Top Global Bank on Fortune Magazine's 2018 Change the World List

Bank of America was ranked number three on Fortune's 2018 'Change the World' list, the magazine's annual ranking of 57 companies that are creating social benefit through their core business strategy. The company is the top financial services firm on...

August 20, 2018

Brian T. Moynihan Chairman & CEO

CEO LEADS RECOVERY AT BANK OF AMERICA

Rachel Louise Ensign Banking & Finance article following up on bankers and others who left mark on 2008 financial crisis focuses on CEO Brian Moynihan's success in reviving Bank of America through cost-cutting and pursuit of profitable...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com