Audi of America, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI is among the most successful luxury automotive brands globally. "Vorsprung durch Technik" or, "Progress through Technology" is the company ethos and is the core belief that drives the development of every Audi vehicle.

Note: Business Summary has been adapted from the Company's website.

Address: 2200 Ferdinand Porsche Dr, Herndon, VA 20171
Tel: (248) 754-5000
Tel: (800) 822-2834 (Customer Relations)
Fax: (248) 754-4930
Website: https://www.audiusa.com/

EMAIL PROFILE

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EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [11]

BRANDS OWNED [3]

INDUSTRY CODES

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KEY CONTACTS [37]

Tel: (248) 754-5000

Tel: (800) 822-2834 (Customer Relations)

NAME/EMAIL TITLE BRANDS MORE INFO

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President

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COO & EVP

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Chief Communications Officer & VP

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CFO, Canada

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VP, Marketing

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VP, Western US

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VP, After Sales

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VP, Sales & Operations

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General Manager, Relationship Marketing, CRM

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General Manager, Product Planning

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General Manager, Audi Experience

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Senior Director, Human Resources

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Regional Director, Eastern Region

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Director, Product Management

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Director, Brand Marketing

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Director, Communications

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Director, Automotive Brand Communications, OEM & Agency Integration

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Director, Communications, Brand & Lifestyle

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Director, Audi Financial Planning & Forecasting

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Director, Connected Vehicles & Data

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Director, Government Affairs

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Senior Manager, Innovation & Corporate Communications

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Product Manager, TT & Senior Planner, Product

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Communications Manager, Lifestyle

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Marketing Manager, West

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Product Manager, A6, A7 & A8

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Marketing Manager, Audi, Demand

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Manager, Corporate Communications

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Manager, Retail Digital Operations

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Manager, Media & Brand Innovation

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Manager, Marketing Analytics & Insights

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Senior Specialist, Product & Technology Communications

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Specialist, Service Operations

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Specialist, Advertising Production, National

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Specialist, Marketing Operations & Production

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Area Sales Manager

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Senior Designer, Media

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AGENCY RELATIONSHIPS [16]

  AGENCY LOCATION EMPLOYEES  

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San Francisco, CA

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New York, NY

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 14, 2018

Scott Keogh President

2018 Audi Q7 awarded 'Best New Car' in luxury mid-size SUV category by Good Housekeeping; Award based on safety, value, handling, design and comfort, and technology; Winners determined by Good Housekeeping and Car and Driver; Third consecutive 'Best New Car' award for Audi

HERNDON, Virginia - The 2018 Audi Q7 has earned the Good Housekeeping 2018 'Best New Car' award in the luxury mid-size SUV category. The annual Good Housekeeping 'Best New Car' Awards are determined by experts at the Good Housekeeping Institute, in...

February 13, 2018

Brad Stertz Director, Government Affairs

New technology may push indifference to electric vehicles over the hump

Electric cars are far from new, although it sometimes seems like it. Since the 1830s, when the first electric carriage was developed, electric cars have been considered the future of transportation – always over the horizon, never quite...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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