AT&T Inc. Advertising Spend - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

PROFILE FEEDBACK

Rest assured, we will review & address your feedback immediately!

Company or Agency Name:
Web URl:
What you are reporting:
Feedback:

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

REDBOOKS NOTES FEATURE !

Welcome to the new REDBOOKS Notes feature!

This feature allows you to conveniently make brief notes and set reminders directly on the right side of REDBOOKS Company Profile pages.

You can also view ALL your notes across ALL companies by clicking the Notepad icon in the menubar.

-The REDBOOKS Team

COMPANY SAVED

The Company/Companies you saved can be viewed in "Saved Companies" in the dashboard Leads tab

ALERT

Your account administrator has disabled this feature

PRINT/VIEW PROFILE

Which profile sections would
you like to print/view?

  • Contacts
  • Agency Relationships
  • Kantar Media Spend
  • Brands
  • Corporate Family
  • Competitors
  • Industry Codes

This profile last updated 8/15/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS AT&T Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

AT&T Inc. is a communications holding company that provides services in the U.S. and around the world. With a powerful array of network resources, the company provides wireless, Wi-Fi, high speed Internet, voice and cloud-based services.

Note: Business Summary has been adapted from the Company's website.

Address: 208 S Akard St, Dallas, TX 75202
Tel: (210) 821-4105
Fax: (210) 351-2071
Website: https://www.att.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1984

EMPLOYEE COUNT

Sign In Or Start a Free Trial to View

ANNUAL SALES

$160,546,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

Sign In Or Start a Free Trial to View

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $160,546 $163,786 $146,801 -1% 11%
Gross Profit $83,167 $86,902 $79,755 -4% 8%
Operating Income $20,949 $24,347 $24,785 -13% -1%
Net Income $29,450 $12,976 $13,345 126% -2%
Gross Margin 51% 53% 54%
Operating Income Margin 13% 14% 16%
Net Income Margin 18% 7% 9%
Cash and Cash Equivalents $50,498 $5,788 $5,121
Total Debt $164,346 $123,513 $126,151
Total Assets $444,097 $403,821 $402,672
Total Liabilitites $303,236 $280,686 $280,001
Stakeholder's Equity $140,861 $123,135 $122,671

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
20% = 18.3% x 0.4 x x 3.2 x

CORPORATE FAMILY [18]

BRANDS OWNED [6]

INDUSTRY CODES

CONTACTS SAVED

The contacts you selected can be viewed in
"Saved Contacts" in the dashboard Leads tab.

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

KEY CONTACTS [337]

Tel: (210) 821-4105

NAME/EMAIL TITLE MORE INFO

Sign In   or    Start Trial to View

Chairman & CEO

Sign In   or    Start Trial to View

Chief Financial Officer

Sign In   or    Start Trial to View

CIO & VP, Mexico

Sign In   or    Start Trial to View

CMO & CEO-AT&T Intl

Sign In   or    Start Trial to View

CMO-AT&T Entertainment Grp

Sign In   or    Start Trial to View

Chief Product Officer

Sign In   or    Start Trial to View

Chief Communications Officer

Sign In   or    Start Trial to View

Chief Sustainability Officer & Sr VP-Corp Social Responsibility

Sign In   or    Start Trial to View

Chief Brand Officer

Sign In   or    Start Trial to View

President, AT&T Foundation & Assistant VP, Social Innovation

Sign In   or    Start Trial to View

President, Business, National

Sign In   or    Start Trial to View

Regional President, East

Sign In   or    Start Trial to View

President, Kentucky

Sign In   or    Start Trial to View

President, Global Public Sector

Sign In   or    Start Trial to View

President, North Central

Sign In   or    Start Trial to View

President, Michigan

Sign In   or    Start Trial to View

President, Field Operations

Sign In   or    Start Trial to View

President, Partner Solutions

Sign In   or    Start Trial to View

President, Tennessee

Sign In   or    Start Trial to View

President, Retail Sales & Services

Sign In   or    Start Trial to View

President, Business Operations, AT&T Business Solutions

Sign In   or    Start Trial to View

President, Indiana

Sign In   or    Start Trial to View

President, East Region

Sign In   or    Start Trial to View

President, Minnesota

Sign In   or    Start Trial to View

President, Public Sector & Wholesale Solutions

Sign In   or    Start Trial to View

President, Florida, Puerto Rico & US Virgin Islands

Sign In   or    Start Trial to View

CEO, Business

Sign In   or    Start Trial to View

CEO-AT&T Comm

Sign In   or    Start Trial to View

CEO-AT&T Adv & Analytics

Sign In   or    Start Trial to View

CEO-AT&T Media

Sign In   or    Start Trial to View

CFO-Adv & Analytics

Sign In   or    Start Trial to View

Executive Vice President

Sign In   or    Start Trial to View

SVP & Assistant General Counsel

Sign In   or    Start Trial to View

Sr VP-Global Bus

Sign In   or    Start Trial to View

SVP, Corporate Strategy

Sign In   or    Start Trial to View

Sr VP-Wireless Network Architecture & Design

Sign In   or    Start Trial to View

SVP, Enhanced Client Services

Sign In   or    Start Trial to View

SVP, Supply Chain, Global

Sign In   or    Start Trial to View

SVP, Corporate Strategy & Development

Sign In   or    Start Trial to View

SVP, Compensation, Benefits & Policy

Sign In   or    Start Trial to View

Sr VP-Brand-Strategy, Design & Brand Mgmt

Sign In   or    Start Trial to View

Sr VP-External & Pub Affairs

Sign In   or    Start Trial to View

SVP, Managed Services

Sign In   or    Start Trial to View

SVP, Corporate Finance

Sign In   or    Start Trial to View

SVP, Corporate Strategy & Business Development

Sign In   or    Start Trial to View

Regional Vice President, Mid, Markets

Sign In   or    Start Trial to View

Regional Vice President, Big Data Customer Insights Platform

Sign In   or    Start Trial to View

Regional Vice President

Sign In   or    Start Trial to View

Regional Vice President, Alternate Channels

Sign In   or    Start Trial to View

VP & Head, Marketing

Sign In   or    Start Trial to View

VP & General Manager, Mid, States Market, AR, OK, KS & MO

Sign In   or    Start Trial to View

VP & Gen Mgr-PNW, AK & HI

Sign In   or    Start Trial to View

VP & General Manager, Northern California & Northern Nevada

Sign In   or    Start Trial to View

VP & General Manager, Postal Strategy

Sign In   or    Start Trial to View

VP & General Manager, Austin

Sign In   or    Start Trial to View

VP & General Manager, Sales, National

Sign In   or    Start Trial to View

VP & General Manager, Florida

Sign In   or    Start Trial to View

VP, Advertising Sales, Western Region

Sign In   or    Start Trial to View

VP, Wireless Voice & Prepaid Products

Sign In   or    Start Trial to View

VP, Advertising & Social Media

Sign In   or    Start Trial to View

VP, Global Events

Sign In   or    Start Trial to View

VP, Federal Sales

Sign In   or    Start Trial to View

VP, Product Development

Sign In   or    Start Trial to View

VP-Global Pub Sector-Civilian-AT&T Svcs

Sign In   or    Start Trial to View

VP, Sales Center, South America

Sign In   or    Start Trial to View

VP, SMB Channel Marketing

Sign In   or    Start Trial to View

VP, Small Business Solutions

Sign In   or    Start Trial to View

VP, Sales, Latin America

Sign In   or    Start Trial to View

VP-Bus WiFi Svcs

Sign In   or    Start Trial to View

Vice President

Sign In   or    Start Trial to View

VP-Video Product Mktg & Strategy

Sign In   or    Start Trial to View

VP, AT&T Labs, Advanced Technologies, Platforms & Architecture

Sign In   or    Start Trial to View

VP, Cybersecurity

Sign In   or    Start Trial to View

VP, Strategic Research & Communications

Sign In   or    Start Trial to View

VP, Ecosystem & Innovation

Sign In   or    Start Trial to View

VP, Data Strategy & Analytics

Sign In   or    Start Trial to View

VP, Product Management

Sign In   or    Start Trial to View

VP-Pub Sector & FirstNet Mktg

Sign In   or    Start Trial to View

VP, Device Operations & Developer Services

Sign In   or    Start Trial to View

VP, Corporate Brand Marketing

Sign In   or    Start Trial to View

VP, Federal Regulatory

Sign In   or    Start Trial to View

VP, Advanced Technical Support & Digital

Sign In   or    Start Trial to View

VP, Public Affairs

Sign In   or    Start Trial to View

VP-Data Science, Machine Learning & AI

Sign In   or    Start Trial to View

VP, Public Affairs

Sign In   or    Start Trial to View

VP, Department, Defense Segment

Sign In   or    Start Trial to View

VP, Marketing

Sign In   or    Start Trial to View

VP-Defense

Sign In   or    Start Trial to View

VP, Corporate Communications

Sign In   or    Start Trial to View

VP, Public Policy

Sign In   or    Start Trial to View

VP-Tech Plng

Sign In   or    Start Trial to View

VP, Consumer Marketing, AT&T Entertainment Group

Sign In   or    Start Trial to View

VP, Corporate Strategy

Sign In   or    Start Trial to View

VP, Video Product Management

Sign In   or    Start Trial to View

VP, Investor Relations

Sign In   or    Start Trial to View

VP, Digital Sales, National

Sign In   or    Start Trial to View

VP, Global Corporate Social Responsibility Strategy & Insights

Sign In   or    Start Trial to View

VP, National Security

Sign In   or    Start Trial to View

VP, Strategy, Operations & Technology

Sign In   or    Start Trial to View

VP, Law & Government Affairs

Sign In   or    Start Trial to View

VP-Global Provisioning & Assurance

Sign In   or    Start Trial to View

VP, Corporate Strategy & Development

Sign In   or    Start Trial to View

VP-Tower Strategy & Roaming

Sign In   or    Start Trial to View

VP, Media Services & Sponsorships

Sign In   or    Start Trial to View

Head, Business Development, Product Development & Marketing Strategy

Sign In   or    Start Trial to View

Head, Portal Integration

Sign In   or    Start Trial to View

Head, Voice Transformation Engagement & Modal Transformation

Sign In   or    Start Trial to View

Head, Finance, AT&T Consulting

Sign In   or    Start Trial to View

Head, Digital Strategy

Sign In   or    Start Trial to View

Head, FirstNet Campaign

Sign In   or    Start Trial to View

Assistant VP

Sign In   or    Start Trial to View

Asst VP-External Affairs Ops

Sign In   or    Start Trial to View

Assistant VP, Public Affairs

Sign In   or    Start Trial to View

Assistant VP, Business Analytics & Database Marketing

Sign In   or    Start Trial to View

Assistant VP, Corporate Communications

Sign In   or    Start Trial to View

Assistant VP, Creative Operations, AT&T Entertainment Group

Sign In   or    Start Trial to View

Senior Counsel, Legal & Assistant VP

Sign In   or    Start Trial to View

Assistant VP

Sign In   or    Start Trial to View

Assistant VP, Public Policy

Sign In   or    Start Trial to View

Assistant VP, Revenue & Product Marketing

Sign In   or    Start Trial to View

Assistant VP, Marketing, DIRECTV NOW, OTT & Mobile Entertainment

Sign In   or    Start Trial to View

Asst VP-Legislative & Regulatory Affairs

Sign In   or    Start Trial to View

Assistant VP

Sign In   or    Start Trial to View

Asst VP-Bus Reg Markets-Natl

Sign In   or    Start Trial to View

Asst VP-Global Mktg Org & Corp Brand Mktg

Sign In   or    Start Trial to View

Assistant VP, Brand Strategy

Sign In   or    Start Trial to View

Asst VP-Digital Engagement Strategy & Innovation

Sign In   or    Start Trial to View

Asst VP-Corp Strategy

Sign In   or    Start Trial to View

Assistant VP, OTT Marketing

Sign In   or    Start Trial to View

Assistant VP

Sign In   or    Start Trial to View

Asst VP-Digital Transformation

Sign In   or    Start Trial to View

Assistant VP, Marketing

Sign In   or    Start Trial to View

Assistant VP, Creator Lab

Sign In   or    Start Trial to View

Assistant VP, Network & Information Technology, Capital Finance

Sign In   or    Start Trial to View

Assistant VP, Advertising

Sign In   or    Start Trial to View

Assistant VP, Talent Acquisition

Sign In   or    Start Trial to View

Assistant VP, Public Policy

Sign In   or    Start Trial to View

Senior Counsel, Legal & Assistant VP

Sign In   or    Start Trial to View

Asst VP-Energy & Asset Optimization

Sign In   or    Start Trial to View

Associate VP, Training, AT&T University

Sign In   or    Start Trial to View

Associate VP, Marketing

Sign In   or    Start Trial to View

Executive Director, Entertainment Group Marketing

Sign In   or    Start Trial to View

Executive Director, Federal Government Marketing & Channel Management

Sign In   or    Start Trial to View

Executive Director, Business Development

Sign In   or    Start Trial to View

Executive Director, Sales & Marketing

Sign In   or    Start Trial to View

Executive Director

Sign In   or    Start Trial to View

Executive Director, Solutions & Service Realization

Sign In   or    Start Trial to View

Executive Director, Investor Relations

Sign In   or    Start Trial to View

Senior Director, Marketing & Business Analytics

Sign In   or    Start Trial to View

Sr Dir-Legislative Affairs

Sign In   or    Start Trial to View

Regional Director, External Affairs

Sign In   or    Start Trial to View

Regional Director, External Affairs

Sign In   or    Start Trial to View

Regional Director, External & Legislative Affairs, DC, MD & VA

Sign In   or    Start Trial to View

Creative Director

Sign In   or    Start Trial to View

Creative Director, AT&T Entertainment Group

Sign In   or    Start Trial to View

Marketing Director, AT&T Entertainment

Sign In   or    Start Trial to View

Art Director, Studio Art & Design, Digital Media Group

Sign In   or    Start Trial to View

Director

Sign In   or    Start Trial to View

Director, Digital Product Marketing, DIRECTV NOW

Sign In   or    Start Trial to View

Director, Media Strategy

Sign In   or    Start Trial to View

Director, Social Media

Sign In   or    Start Trial to View

Director, Dispatch Optimization Center

Sign In   or    Start Trial to View

Director, Social Media, AT&T Communications

Sign In   or    Start Trial to View

Director, Federal Media Relations

Sign In   or    Start Trial to View

Director, Customer Insights Platform

Sign In   or    Start Trial to View

Director, Media Relations

Sign In   or    Start Trial to View

Director, 9-1-1 Services Product Marketing

Sign In   or    Start Trial to View

Director, Market Development

Sign In   or    Start Trial to View

Director, Ecosystems & Innovation

Sign In   or    Start Trial to View

Dir-Natl Adv Sls-AdWorks

Sign In   or    Start Trial to View

Director, Communications

Sign In   or    Start Trial to View

Director, Strategic Program Office

Sign In   or    Start Trial to View

Director, Retail Marketing

Sign In   or    Start Trial to View

Director, Charitable Operations

Sign In   or    Start Trial to View

Dir-Brand Mgmt-Global Mktg Org

Sign In   or    Start Trial to View

Director, Corporate Communications

Sign In   or    Start Trial to View

Director, Brand Identity & Design

Sign In   or    Start Trial to View

Director, Finance, Consumer Broadband Marketing

Sign In   or    Start Trial to View

Director, Brand Marketing

Sign In   or    Start Trial to View

Director, Marketing Planning & Analysis

Sign In   or    Start Trial to View

Director, Foreign Affairs & Law Enforcement

Sign In   or    Start Trial to View

Director, Brand Strategy

Sign In   or    Start Trial to View

Director, Corporate Brand Marketing, Global Marketing Organization

Sign In   or    Start Trial to View

Director, Slsforce.com & Connected Communities Business Implementation

Sign In   or    Start Trial to View

Director, External Affairs

Sign In   or    Start Trial to View

Director, B2B Sales Program

Sign In   or    Start Trial to View

Director, Communications, Citizenship & Sustainability

Sign In   or    Start Trial to View

Director, Product Marketing

Sign In   or    Start Trial to View

Dir-Social Impact & Community Investment

Sign In   or    Start Trial to View

Director, Marketing Communications

Sign In   or    Start Trial to View

Director, Marketing Communications

Sign In   or    Start Trial to View

Dir-Analytics, Insights, Data Tech, Corp Comm & Global Mktg Org

Sign In   or    Start Trial to View

Director, Product Management, Marketing & Alliances

Sign In   or    Start Trial to View

Director, Lab

Sign In   or    Start Trial to View

Director, Media Planning

Sign In   or    Start Trial to View

Director, Digital Marketing

Sign In   or    Start Trial to View

Director, Public Affairs, NC & SC

Sign In   or    Start Trial to View

Director, Sales & Marketing, Entertainment Group

Sign In   or    Start Trial to View

Director, Marketing Communications

Sign In   or    Start Trial to View

Director, Consumer Markets

Sign In   or    Start Trial to View

Director, Brand Management

Sign In   or    Start Trial to View

Director, Channel Marketing

Sign In   or    Start Trial to View

Director, Strategic Initiatives

Sign In   or    Start Trial to View

Director, Product Management, Contact Center & App Integration

Sign In   or    Start Trial to View

Director, External Affairs

Sign In   or    Start Trial to View

Director, Product Marketing

Sign In   or    Start Trial to View

Director, External Affairs, Statewide

Sign In   or    Start Trial to View

Dir-Product Mgmt & Video

Sign In   or    Start Trial to View

Director, Product Marketing

Sign In   or    Start Trial to View

Director, Corporate Initiatives

Sign In   or    Start Trial to View

Director, Public Affairs, Corporate Citizenship & Sustainability

Sign In   or    Start Trial to View

Director, Brand Identity & Design

Sign In   or    Start Trial to View

Director, Product Marketing Management

Sign In   or    Start Trial to View

Director, Retention Marketing

Sign In   or    Start Trial to View

Dir-Mktg Analytics, Adv & Analytics

Sign In   or    Start Trial to View

Director, Strategy, Product & Ecosystem Development, IoT

Sign In   or    Start Trial to View

Director, Marketing Communications

Sign In   or    Start Trial to View

Director, Indus Internet of Things Solutions

Sign In   or    Start Trial to View

Director, Product Marketing Management

Sign In   or    Start Trial to View

Associate Director, Corporate Sponsorships & Senior Manager

Sign In   or    Start Trial to View

Associate Director, E-Commerce

Sign In   or    Start Trial to View

Associate Director, Business Analytics & OTT

Sign In   or    Start Trial to View

Associate Director, Visual Communications

Sign In   or    Start Trial to View

Associate Director, Social Innovation, Corporate Social Responsibility

Sign In   or    Start Trial to View

Associate Director, Corporate Sponsorships

Sign In   or    Start Trial to View

Associate Director

Sign In   or    Start Trial to View

Associate Director, ATT Business Solutions

Sign In   or    Start Trial to View

Associate Director, Content Strategy

Sign In   or    Start Trial to View

Associate Director, Digital Care

Sign In   or    Start Trial to View

Associate Director, Consumer Marketing, Acquisition & Retention

Sign In   or    Start Trial to View

Area Manager, Market

Sign In   or    Start Trial to View

Area Manager, IHX

Sign In   or    Start Trial to View

Area Manager, Centers Technology Support

Sign In   or    Start Trial to View

Senior Manager & Manager, Project & Program

Sign In   or    Start Trial to View

Senior Manager, Channel & Business Marketing

Sign In   or    Start Trial to View

Senior Manager, Product Marketing, Big Data Enterprise Mobility

Sign In   or    Start Trial to View

Senior Manager, Marketing Analytics

Sign In   or    Start Trial to View

Senior Manager, Quality, M&P & Process

Sign In   or    Start Trial to View

Senior Manager, Public Relations

Sign In   or    Start Trial to View

Senior Manager, Public Relations

Sign In   or    Start Trial to View

Senior Manager, Global Events

Sign In   or    Start Trial to View

Senior Manager, Product Marketing

Sign In   or    Start Trial to View

Sr Brand Mgr-Consumer

Sign In   or    Start Trial to View

Senior Manager, Public Relations

Sign In   or    Start Trial to View

Senior Manager, Online Marketing

Sign In   or    Start Trial to View

Senior Manager, Digital & Social Media

Sign In   or    Start Trial to View

Senior Manager, Business Development, IoT Solutions

Sign In   or    Start Trial to View

Senior Manager, Communications Planning

Sign In   or    Start Trial to View

Senior Manager, Social Media & Strategy

Sign In   or    Start Trial to View

Sr Mgr-Wireless Digital Strategy

Sign In   or    Start Trial to View

Sr Mgr-Mktg & Adoption-eSupport

Sign In   or    Start Trial to View

Senior Manager, Sponsorships, National

Sign In   or    Start Trial to View

Senior Manager, Public Relations

Sign In   or    Start Trial to View

Sr Mgr-Digital Ops-AdWorks & Directv

Sign In   or    Start Trial to View

Senior Manager, Advertising

Sign In   or    Start Trial to View

Senior Manager, Public Relations, Global Media Relations

Sign In   or    Start Trial to View

Senior Event Manager

Sign In   or    Start Trial to View

Senior Manager, Public Relations

Sign In   or    Start Trial to View

Senior Manager, Public Relations

Sign In   or    Start Trial to View

Senior Manager, Media Strategy

Sign In   or    Start Trial to View

Senior Event Manager

Sign In   or    Start Trial to View

Sr Mgr-Entertainment Mktg & Strategy

Sign In   or    Start Trial to View

Senior Manager, Product Marketing

Sign In   or    Start Trial to View

Sr Mgr-Software Delivery Project & Program

Sign In   or    Start Trial to View

Senior Manager, Product Marketing

Sign In   or    Start Trial to View

Senior Manager, Business Development, AT&T Mobility

Sign In   or    Start Trial to View

Senior Manager

Sign In   or    Start Trial to View

Senior Manager, Supplier Diversity

Sign In   or    Start Trial to View

Senior Manager, E-Commerce Online

Sign In   or    Start Trial to View

Senior Manager, Digital & Social Media

Sign In   or    Start Trial to View

Senior Manager, Public Relations

Sign In   or    Start Trial to View

Senior Manager, Training

Sign In   or    Start Trial to View

Senior Manager, Project Program

Sign In   or    Start Trial to View

Senior Manager, Global Events, CMP

Sign In   or    Start Trial to View

Senior Manager, Sourcing

Sign In   or    Start Trial to View

Senior Manager, Advertising

Sign In   or    Start Trial to View

Senior Manager, Quality, Process M&P

Sign In   or    Start Trial to View

Sr Mgr-Authentication, Identity & Verification Svcs

Sign In   or    Start Trial to View

Portfolio Manager, Enterprise

Sign In   or    Start Trial to View

Senior Project Manager

Sign In   or    Start Trial to View

Account Manager, Government & Education

Sign In   or    Start Trial to View

Finance Manager

Sign In   or    Start Trial to View

Account Manager

Sign In   or    Start Trial to View

Operating Manager, Digital Life Field

Sign In   or    Start Trial to View

Account Manager, National Business Markets

Sign In   or    Start Trial to View

Account Manager, Corporate Business Solutions

Sign In   or    Start Trial to View

Marketing Communications Manager, Vertical

Sign In   or    Start Trial to View

Marketing Manager, AT&T DIRECTV

Sign In   or    Start Trial to View

Communications Manager

Sign In   or    Start Trial to View

Program Mgr-Small Bus Mktg

Sign In   or    Start Trial to View

Program Manager

Sign In   or    Start Trial to View

Manager, Business Integrated Solutions

Sign In   or    Start Trial to View

Manager, Product Marketing

Sign In   or    Start Trial to View

Manager, Capture

Sign In   or    Start Trial to View

Manager, Process M&P Quality

Sign In   or    Start Trial to View

Mgr-Product Mktg-OTT

Sign In   or    Start Trial to View

Manager, Market Research

Sign In   or    Start Trial to View

Manager, Product Marketing

Sign In   or    Start Trial to View

Manager, Product Marketing

Sign In   or    Start Trial to View

Manager, Business Development, IoT

Sign In   or    Start Trial to View

Manager, Product Marketing

Sign In   or    Start Trial to View

Manager, Retail

Sign In   or    Start Trial to View

Manager, EH&S

Sign In   or    Start Trial to View

Manager, Product Marketing, Interactive Apps

Sign In   or    Start Trial to View

Manager, Customer Service

Sign In   or    Start Trial to View

Manager & Associate Producer

Sign In   or    Start Trial to View

Manager, Marketing Leadership Development Program

Sign In   or    Start Trial to View

Senior Account Executive

Sign In   or    Start Trial to View

Senior Strategist, Digital Engagement, Social Media & Technology

Sign In   or    Start Trial to View

Senior Strategist, Content

Sign In   or    Start Trial to View

Sr Strategist-Verbal & Brand Strategy

Sign In   or    Start Trial to View

Senior Specialist, User Experience

Sign In   or    Start Trial to View

Specialist, User Experience

Sign In   or    Start Trial to View

Account Executive, Business

Sign In   or    Start Trial to View

Senior Analyst, Process

Sign In   or    Start Trial to View

Designer, Visual

Sign In   or    Start Trial to View

Analyst, Systems

Sign In   or    Start Trial to View

Associate General Counsel

Sign In   or    Start Trial to View

Attorney-Gen

Sign In   or    Start Trial to View

State Director, External Affairs

Sign In   or    Start Trial to View

Associate Media Director

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Senior Marketing Manager

Sign In   or    Start Trial to View

Senior Sales Manager, CE

Sign In   or    Start Trial to View

Senior Business Manager, Web Analytics

Sign In   or    Start Trial to View

Sr Mktg Mgr-Retention Mktg

Sign In   or    Start Trial to View

Senior Marketing Communications Manager

Sign In   or    Start Trial to View

Associate Media Director

Sign In   or    Start Trial to View

Sr Mktg Mgr-Comm Plng

Sign In   or    Start Trial to View

Regional Sales Manager, AT&T Global Client Group, US

Sign In   or    Start Trial to View

Associate Creative Director

Sign In   or    Start Trial to View

Representative, Revenue Management

Sign In   or    Start Trial to View

Senior Program Manager

Sign In   or    Start Trial to View

Associate Media Director

Sign In   or    Start Trial to View

Executive Sales Director, Mobility

Sign In   or    Start Trial to View

Senior Business Manager

CONFIRM DOWNLOAD

You are about to download record(s).

You have $number.format('integer', $!downloadLeftCnt) downloads remaining on your organization's subscription.

CONFIRM DOWNLOAD

You are about to download

You have $number.format('integer', $!salesForceDownloadLeftCnt) downloads
remaining on your organization's subscription.

DOWNLOAD

You have reached the maximum amount of downloads for your account. Please contact
(800) 908-5395 for any questions.

ALERT

Please select one or more records.

ALERT

Harrumph! We wish you could do this, but alas Salesforce restricts exports to no more than 200 records at a time. Please remove some records and try once more. Thank you!

AGENCY RELATIONSHIPS [26]

  AGENCY LOCATION EMPLOYEES  

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Miami, FL

Sign In   or    Start Trial to View

Saint Louis, MO

Sign In   or    Start Trial to View

Seattle, WA

Sign In   or    Start Trial to View

Saint Louis, MO

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Austin, TX

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Santa Monica, CA

Sign In   or    Start Trial to View

Los Angeles, CA

Sign In   or    Start Trial to View

Boston, MA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

Lakewood, CO

Sign In   or    Start Trial to View

Los Angeles, CA

Sign In   or    Start Trial to View

Detroit, MI

Sign In   or    Start Trial to View

Culver City, CA

Sign In   or    Start Trial to View

Providence, RI

Sign In   or    Start Trial to View

San Francisco, CA

Sign In   or    Start Trial to View

Atlanta, GA

Sign In   or    Start Trial to View

Atlanta, GA

Sign In   or    Start Trial to View

New York, NY

Sign In   or    Start Trial to View

United Kingdom

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

August 16, 2018

Paul Weirtz President, Minnesota

AT&T delivers $25,000 check to Minnesota FFA Foundation

News AT&T delivers $25,000 check to Minnesota FFA Foundation August 16, 2018 By Mark Dorenkamp Filed Under: Minnesota, News The Minnesota FFA Foundation received a $25,000-dollar contribution from AT&T to support youth ag career exploration...

August 15, 2018

Brian Lesser CEO-AT&T Adv & Analytics

AT&T Completes Acquisition of AppNexus

AT&T Advertising & Analytics Lays Foundation of a Premium TV and Video Ad Marketplace Fueled By Data, Technology, Premium Content and Distribution NEW YORK--(BUSINESS WIRE)-- AT&T* announced today the completion of its acquisition of...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

To enable this premium feature,
call us now at (800) 908-5395
or email support@redbooks.com