AstraZeneca Pharmaceuticals LP Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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OPPORTUNITIES

BUSINESS SUMMARY

AstraZeneca is a pharmaceutical company focusing on the discovery, development and commercialization of prescription medicines for Gastrointestinal, Cardiovascular, Neuroscience, Respiratory and Inflammation, Oncology and Infectious disease. The company's mission is: Discovering, developing, and delivering innovative, meaningful medicines and other healthcare solutions that help enrich the lives of patients, as well as their families and communities; and Putting the health of patients first by providing educational programs, resources, and tools designed to help empower and inform.

Note: Business Summary has been adapted from the Company's website.

Address: 1800 Concord Pike PO Box 15437, Wilmington, DE 19850-5437
Tel: (800) 456-3669
Fax: (302) 886-2972
Website: www.astrazeneca-us.com

EMAIL PROFILE

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STATISTICS

EMPLOYEE COUNT

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ANNUAL SALES

$12,440,000,000

CORPORATE FAMILY [2]

INDUSTRY CODES

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KEY CONTACTS [108]

Tel: (800) 456-3669

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Finance Director, Newark Supply Site

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EVP, Innovative Medicines

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SVP, Regulatory Affairs, Patient Safety & Quality Assurance

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Regional Vice President, Supply Americas Operations

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VP, US Medical Affairs & Head, Medical Officer

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VP, Oncology & Head, Oncology Strategic Combinations

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Head, Project, Discovery Sciences & Director, External Chemistry

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Head, Strategic Demand Planning, Global

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Head, Oncology & Immuno-Oncology, Intelligent Pharmaceuticals

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Head, Global Commercial, Infection Therapy Area

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Head, Brand Insight

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Head, Customer Experience & Innovation

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Head, Portfolio Strategy & Management, Cardiovascular & Metabolics

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Head, Lupus, Global Product & Portfolio Strategy

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Head, Finance & Specialty Care

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Executive Director, Respiratory Biologics Marketing

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Regional Director, US & Canada

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Account Director, National

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Brand Director, CRESTOR & EPANOVA, Global

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Marketing Director, Respiratory

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Marketing Director, Global

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Director, Internal Communications, Biologics Operations

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Director, Lynparza Marketing & Brand Strategy, Women's Cancer Franchise

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Director, Respiratory, US

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Director, Medial Alignment & Immuno, Oncology

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Director, Global Strategic Marketing, BRILINTA

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Director, Communications, Global

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Director, New Product Planning & US Oncology

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Director, National Customer, Respiratory Biologics

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Senior Partner, Biotech Procurement Business & Director

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Director, Brand Promotions

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Director, Media Relations

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Director

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Director, Products, Global

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Director, Customer, Lung Cancer Franchise

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Director, Media Strategy

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Director, Internal Communications

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Director, Oncology Brand Strategy

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Director, Global Engagement, GPPS

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Director, Publicity, Global

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Director, Business Insight, ONCOLOGY

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Director, Social Media

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Director, Medical, Respiratory

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Director, Marketing, SYNAGIS

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Director, Capability & Respiratory Biologics, Global

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Director, Brand Insight, Mature Brands & Neuroscience

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Associate Director, Customer Experience & Innovation

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Associate Director, Respiratory Biologics

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Associate Director

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Associate Director, HCP Marketing Respiratory

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Associate Director, Marketing, Hematology

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Associate Director, Brand Communications, Movantik & CVMD

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Senior Manager, Medical Information

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Senior Manager, Brand Communications, US Oncology

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Senior Manager, Oncology Market Access Strategy

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Brand Manager, Global

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Marketing Manager

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Category Mgr-Media & Digital-Global

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Manager, Consumer Marketing

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Executive Business Director, Diabetes Sales

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Senior Specialty, CBD & RSD Cardiovascular, Ohio Valley

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Marketing Head, Customer Group & Lung Cancer Franchise

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Area Head, Biometrics & Information Sciences Therapeutic, Respiratory

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Country President, Marketing

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AGENCY RELATIONSHIPS [8]

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Philadelphia, PA

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Mahwah, NJ

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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