Arby's Restaurant Group, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Arby's Restaurant Group, Inc., based in Atlanta, is a quick-service sandwich chain with more than 3,500 restaurants system wide. In addition to their classic Roast Beef and Beef 'n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, it is also known for its deli style Market Fresh line of sandwiches and salads, curly fries and jamocha shakes. They also introduced ultimate angus, a premium angus beef menu line featured in sandwiches.

Note: Business Summary has been adapted from the Company's website.

Address: 1155 Perimeter Ctr W 9th Fl, Atlanta, GA 30338
Tel: (678) 514-4100
Tel: (800) 487-2729
Fax: (678) 514-5330
Website: www.arbys.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1964

EMPLOYEE COUNT

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CORPORATE FAMILY [12]

BRANDS OWNED [3]

INDUSTRY CODES

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KEY CONTACTS [31]

Tel: (678) 514-4100

Tel: (800) 487-2729

NAME/EMAIL TITLE MORE INFO

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President

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Chief Executive Officer

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Chief Financial Officer

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Chief Operating Officer

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Chief Information Officer

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Chief Marketing Officer

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Chief Development Officer

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Chief People Officer

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General Counsel

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Sr VP-Product Dev & Menu Delivery

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VP, Brand Experience

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VP-Restaurant Experience

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VP, Franchise Services

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Controller

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Senior Director, Product Marketing

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Senior Director, Equipment & Research & Development, Operations Systems

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Senior Director, Digital & Social Media

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Senior Director, Brand Media

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Brand Marketing Manager

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Director, Advertising & Content

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Director, Field Marketing

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Manager, Consumer Insights

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Manager, Brand Media Insights & Planning

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Manager, Advertising, National

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Manager, Brand Activation

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Manager, Brand Activation, Canada

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Manager, Brand Media

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Associate Manager, Local Brand Activation

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Supervisor, Digital Marketing

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AGENCY RELATIONSHIPS

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New York, NY

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Richmond, VA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 20, 2018

More restaurants listing lamb on menu

This article was published today at 1:00 a.m. Restaurant chains are tempting diners with that perennial black sheep of American meat: lamb. Arby's, the king of roast beef, will soon start peddling lamb gyros year round. Sandwich seller Potbelly...

May 15, 2018

Arby's franchisee remodeling Arizona units

Arby's franchisee, Irish Beef, is remodeling its units in Tucson, Arizona, according to a company press release. Irish Beef, which has eight locations in Arizona, invested $500,000 in renovations on its Broadway location. It also plans to open three...

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Sandra Rojas - VP, Marketing

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