Applebee's International, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Applebee's International, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Applebee's is a casual dining restaurant chain. The company specializes in brand revitalization and franchising. The eatery offers a fun, family-friendly atmosphere and signature bar and grill menu. They energize their brands, improve the operational performance of franchise systems and maximize franchise development.

Note: Business Summary has been adapted from the Company's website.

Address: 8140 Ward Pkwy, Kansas City, MO 64114
Tel: (913) 890-0100
Tel: (888) 592-7753
Website: www.applebees.com
General Email: ca.diraimo@applebees.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1987

EMPLOYEE COUNT

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ANNUAL SALES

$1,337,921,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [2]

COMPETITORS [25]

BRANDS OWNED [2]

INDUSTRY CODES

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KEY CONTACTS

Tel: (913) 890-0100

Tel: (888) 592-7753

NAME/EMAIL TITLE MORE INFO

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President

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Chief Culinary Officer & VP, Neighborhood Grill Bar

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COO-Applebee's Neighborhood Grill & Bar & Sr VP

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VP, Bar & Beverage

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Senior Manager, Media & Digital

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Senior Brand Manager

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Senior Manager, Marketing Communications & Media

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Senior Head, Marketing

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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New York, NY

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Austin, TX

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Addison, TX

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Charlotte, NC

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Canada

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 20, 2018

John C. Cywinski President

Applebee’s and IHOP are closing hundreds of restaurants as millennials ditch the struggling chains

Applebee’s and IHOP are planning to close up to 120 restaurants between the two chains this year, as the brands try to correct some major missteps. On Tuesday, Applebee’s announced that it anticipated the closure of 60 to 80 locations in...

February 19, 2018

Another Fayette Mall staple is gone; fifth restaurant to close in a year

Feb. 19--Another decade-old Fayette Mall restaurant is gone: TGI Fridays at Fayette Plaza has closed. Sarah Enlow, spokeswoman for Fayette Mall, confirmed that TGI Fridays closed last weekend. The restaurant opened in Fayette Plaza on Feb. 15,...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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