Anheuser-Busch Companies, LLC Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/17/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Anheuser-Busch is the leading American brewer. The company brews beers and distributes these and many other popular brands through a strong network of independent wholesalers. They are also manufacturers of aluminum cans and aluminum recyclers.

Note: Business Summary has been adapted from the Company's website.

Brand Profiles : Bud Light, Budweiser, Shock Top, Stella Artois

Address: 1 Busch Pl, Saint Louis, MO 63118-1849
Tel: (314) 577-2000
Tel: (800) 342-5283
Fax: (314) 577-2900
Website: www.anheuser-busch.com
General Email: info@anheuser-busch.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1875

EMPLOYEE COUNT

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CORPORATE FAMILY [4]

BRANDS OWNED [57]

INDUSTRY CODES

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KEY CONTACTS [146]

Tel: (314) 577-2000

Tel: (800) 342-5283

NAME/EMAIL TITLE BRANDS MORE INFO

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President, The High End

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President, Business Unit, India South Asia

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President, Northern Europe

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VP, Marketing, Michelob Ultra

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VP, Sales

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VP, Community Affairs

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Senior Brand Director, Michelob ULTRA

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VP, Marketing, Stella Artois US

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Senior Brand Director, Bud Light Marketing

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Senior Brand Director, Budweiser, US

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Senior Brand Director, Budweiser US

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Director, Sales & Marketing Communications

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Regional Manager, Field

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Senior Manager, NRS Trade Marketing

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Senior Brand Manager, Michelob ULTRA

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Senior Brand Manager, Michelob ULTRA

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Senior Brand Manager, Shock Top

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Senior Manager, Innovation Brand Strategy & Finance

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Senior Associate Brand Manager

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Brand Manager

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Senior Associate Brand Manager, Bud Light

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Senior Associate Brand Manager, Anheuser, Busch InBev

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Brand Manager, Stella Artois

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Brand Manager, Stella Artois

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Brand Manager

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Marketing Manager, Corona Brand Team, Global

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Manager, Trade Marketing Activation

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Manager, Budweiser Music

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Manager, Experiential Marketing & Licensing

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Manager, Trade Marketing

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Manager, Content & Media, Michelob ULTRA

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Manager, Field Marketing

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Associate Brand Manager, Bud Light Brand Team

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Associate Brand Manager, Bud Light Extensions

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Specialist, Media Tracking & Reporting

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Specialist, Social Media

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Senior Analyst, Digital Media Marketing

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Senior Analyst, Digital Marketing & Social Media

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Communications Director, Stella Artois, Global

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Communications Director, The High End

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Senior Head, Trade Marketing Channel

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Chief Supply Officer

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Senior Media Manager

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Senior Marketing Communications Manager

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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