Amgen Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/23/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Amgen is a biotechnology company that discovers, develops, manufactures and delivers innovative human therapeutics. The company has changed the practice of medicine, helping to fight against cancer, kidney disease, rheumatoid arthritis, bone disease, and other serious illnesses.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Amgen Center Dr, Thousand Oaks, CA 91320-1799
Tel: (805) 447-1000
Tel: (800) 282-6436
Fax: (805) 447-1010
Website: www.amgen.com
General Email: investor.relations@amgen.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1980

EMPLOYEE COUNT

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ANNUAL SALES

$22,849,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $22,849 $22,991 $21,662 0% 6%
Gross Profit $18,780 $18,829 $17,435 0% 7%
Operating Income $9,973 $9,794 $8,470 1% 15%
Net Income $1,979 $7,722 $6,939 -74% 11%
Gross Margin 82% 81% 80%
Operating Income Margin 43% 42% 39%
Net Income Margin 8% 33% 32%
Cash and Cash Equivalents $3,800 $3,241 $4,144
Total Debt $35,342 $34,596 $31,429
Total Assets $79,954 $77,626 $71,449
Total Liabilitites $54,713 $47,751 $43,366
Stakeholder's Equity $25,241 $29,875 $28,083

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
7% = 8.7% x 0.3 x x 3.2 x

CORPORATE FAMILY [0]

COMPETITORS [36]

BRANDS OWNED [11]

INDUSTRY CODES

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KEY CONTACTS [141]

Tel: (805) 447-1000

Tel: (800) 282-6436

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Chief Financial Officer

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Chief Compliance Officer & SVP

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President, Europe Region & SVP

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General Counsel, Secretary & SVP

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EVP & Head, Commercial Operations, Global

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EVP, Research & Development

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Executive Vice President

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EVP, Operations

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SVP, Marketing & Commercial Development, Global

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SVP, Human Resources

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SVP, Research

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SVP, Development, Global

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SVP, Manufacturing

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SVP, Strategy, Commercialization & Innovation

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SVP, Global Value, Access & Policy

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SVP, Business Development

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Sr VP-Translational Sciences & Oncology

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VP & Head, Global Marketing, TA

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VP & General Manager, Biosimilars

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VP & General Manager, Neuroscience

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VP, Oncology & Inflammation Discovery Research

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VP, Investor Relations

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VP, Marketing & Innovation, Europe

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VP, Oncology Marketing

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Exec Dir-Comm & Head-Deal Comm-Select C-Suite

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Head, US Nephrology Marketing & Executive Director

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Executive Director & Head, Oncology Business Unit, Ontario

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Marketing Director & Head, BLINCYTO Promotion

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Marketing Director, ENBREL & Head, US Consumer

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Head, Therapeutic Area & Global Scientific Communications & Director

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Head, Corporate Brand & Reputation & Director, Corporate Communications

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Head, Global Publicity Planning, Neuroscience & Senior Manager

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Head-Web Platform & Analyst-Specialist IS Bus Sys

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Head, US BAI

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Head, Business Analysis & Marketing Strategy, Nephrology, Global

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Head, Value Communications, Amgen Global Value, Access & Policy

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Head, New Product Development, Oncology

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Head-Corp Affairs & Philanthropy-San Francisco & Seattle

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Head, Commercial Transformation Project

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Head, Data Acquisition & Data Governance, US Commercial

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Executive Director, Neuroscience Reimbursement, Access & Value

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Executive Director, Regional Sales

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Executive Director, Global Marketing, Aimovig

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Executive Director, Oncology Marketing

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Executive Director

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Executive Director, Discovery Research

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Executive Director, Business Development

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Executive Director, Oncology National Accounts

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Executive Director, Corporate Affairs

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Executive Director, Regional Value, Access & Policy, Intercontinental Regional

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Executive Director, Observational Research

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Executive Director, Bone Health Marketing

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Executive Director, Compliance & Business Ethics, Worldwide

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Executive Director, Corporate Affairs

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Executive Director, Medical Affairs, Global

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Executive Director, Reimbursement, Access, Value, Bone & Cardiology

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Marketing Director, Oncology Therapeutics

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Marketing Director

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Marketing Director, Bone Health

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Marketing Director, Patient Engagement, Global

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Marketing Director

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Marketing Director

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Marketing Director

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Marketing Director, US Oncology, Kyprolis

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Marketing Director, Global

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Marketing Director, Aranesp & Epogen

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Marketing Director

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Marketing Director, Repatha, US

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Marketing Director

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Director, Forecasting

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Director, Strategic Planning & Operations, Inflammation & Nephrology

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Director, Patient Engagement, Global

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Director, Reimbursement, Access, Value Lead & AIMOVIG

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Director, Access Marketing

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Director, Corporate Communications

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Director, Media Relations, Global

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Director, Marketing Operations

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Director, Medical

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Director, Corporate Affairs

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Director, Medical Communications, US

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Director, Corporate Affairs

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Director, Corporate Affairs

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Director, Enterprise Architecture

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Director

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Dir-Payer Mktg, Cardiovascular Reimbursement, Access & Value

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Director, Corporate Affairs, Intercontinental Regional

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Director, Medical Communications, Scientific Affairs

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Director, Research

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Director, PCSK9 HCP Marketing

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Director, Strategic Sourcing

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Director, Learning & Performance, Amgen Intercontinental Regional

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Director, Marketing Learning & Development, Global

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Director, Consumer Marketing, Bone Health Franchise

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Director, Oncology Value Marketing

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Director, US Value & Access Portfolio Marketing

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Director, Consumer Marketing & Neuroscience Business Unit

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Director, Corporate Affairs, Oncology

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Director, Reimbursement

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Director, Digital Engagement & Social Media

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Director, Consumer & Multichannel Marketing

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Director, Medical

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Senior Manager, Medical Communications Cardiovascular

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Senior Manager, Regional Medical Liaisons, Oncology

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Senior Manager, Medical Communications

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Senior Manager, Sourcing

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Senior Manager, Oncology Scientific Affairs

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Senior Manager, Marketing, Prolia

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Senior Manager, US Value & Access Marketing, Value Based Partnerships

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Senior Manager, Amgen Digital Health Operations, Partnerships

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Senior Manager, Regulatory Promotion

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Senior Manager, Consumer Marketing

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Senior Project Manager, AFP Initiative

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Program Manager, Marketing Operations

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Marketing Manager

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Manager, Strategic Planning & Operations

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Manager, Biostatistics

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Senior Marketing Manager, Commercial

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District Sales Manager

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Senior Communications Manager

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Regional Sales Director

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District Sales Manager, Neuroscience

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Sr Rep-Specialty-Inflammation

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Senior Marketing Manager

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Regional Sales Director

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Category Sr Mgr-Global

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Regional Head, Compensation & Benefits, Germany

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Senior Marketing Manager

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Senior Marketing Manager, Neulasta & Neupogen

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Executive Marketing Director

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Senior Head, Product & Multi-Channel Marketing

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Executive Marketing Director

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District Sales Manager

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Senior Regional Medical Liaison, Oncology & Hematology

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Associate Scientist

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Senior Marketing Manager, Neuroscience

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Senior Marketing Manager, Bone Health, Global

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Senior Marketing Manager, Global

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Executive Marketing Director, Global

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Senior Marketing Manager, Reimbursement Team

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Executive Sales Director

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AGENCY RELATIONSHIPS

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New York, NY

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Chicago, IL

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France

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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