Ameriprise Financial, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Ameriprise Financial, Inc. is a financial planning company. They serve the individual and institutional investors' financial needs. Their products & services include: Financial Planning, Banking and Cash Management, Insurance and Annuities, Investments and Lending.

Note: Business Summary has been adapted from the Company's website.

Address: 1099 Ameriprise Financial Ctr, Minneapolis, MN 55474
Tel: (612) 671-3131
Tel: (800) 386-2042
Fax: (612) 671-5112
Website: https://www.ameriprise.com/
General Email: laura.c.gagnon@ampf.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1894

EMPLOYEE COUNT

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ANNUAL SALES

$11,735,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $11,735 $12,200 $12,296 -3% 0%
Gross Profit $9,089 $9,939 $10,314 -8% -3%
Operating Income $1,872 $2,559 $2,903 -26% -11%
Net Income $1,314 $1,562 $1,619 -15% -3%
Gross Margin 77% 81% 83%
Operating Income Margin 15% 20% 23%
Net Income Margin 11% 12% 13%
Cash and Cash Equivalents $5,817 $5,808 $5,642
Total Debt $3,317 $3,092 $3,462
Total Assets $139,821 $145,339 $148,810
Total Liabilitites $133,529 $138,148 $140,686
Stakeholder's Equity $6,292 $7,191 $8,124

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
20% = 11.2% x 0.1 x x 22.2 x

CORPORATE FAMILY [0]

COMPETITORS [26]

INDUSTRY CODES

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KEY CONTACTS [67]

Tel: (612) 671-3131

Tel: (800) 386-2042

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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CFO & EVP

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COO & President, Advice & Wealth Management Business Development

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Chief Strategy Officer & President, Insurance, Annuities

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President, Advice, Wealth Management, Products & Service Delivery

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CEO, Asset Management, Global

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EVP, Human Resources

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EVP, Marketing, Communications & Community Relations

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Executive Vice President

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EVP, Advisor Franchise Group

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Vice President

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Senior Director, Centralized Supervision

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Director, Planning, Administration & Interactive Marketing

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Director, Enterprise Procurement & Strategic Sourcing

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Director, Service & Regulatory Client Communications

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Director, Advice & Wealth Management Public Relations

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Marketing Manager

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Manager, Business Development

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Manager, Interactive Marketing

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Manager, Digital Marketing

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Manager, Sales Supervision, Marketing & Communications

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Senior Specialist, Marketing

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Senior Specialist, Interactive Strategy

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Specialist, Insurance Communications

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Coordinator, Client Services

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Assistant Marketing Director

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Senior Marketing Manager, Digital Public Channels

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Senior Coordinator, Program, Rewards & Recognition

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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New York, NY

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Birmingham, MI

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Mineola, NY

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Beverly, MA

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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February 22, 2018

James M. Cracchiolo Chairman & CEO

AMERIPRISE FINANCIAL INC filed a 10-K Annual report

One-time negative impact of the Tax Cuts and Jobs Act (“Tax Act”) in the quarter of $2.08 per diluted share Fourth quarter 2017 net income per diluted share excluding the impact from the Tax Act was $3.26; Operating EPS excluding the...

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