American Honda Motor Co., Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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American Honda Motor Co., Inc.

Automotive & Transport

This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

"Do Not Imitate." Is the mantra of American Honda Motor Co. They have always targeted leading-edge technologies from their Honda and Acura automobiles, Powersports, HondaJet, Power Equipment, Marine, Engines and Mobility. Their mission is to develop forward-thinking technologies that anticipate and satisfy the needs of people in the future.

Note: Business Summary has been adapted from the Company's website.

Address: 1919 Torrance Blvd, Torrance, CA 90501-2722
Tel: (310) 783-2000
Fax: (310) 783-2110
Website: www.honda.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1948

EMPLOYEES

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [5]

COMPETITORS [1]

BRANDS OWNED [5]

INDUSTRY CODES

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KEY CONTACTS [62]

Tel: (310) 783-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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President & CEO, Honda Aircraft Co.

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Exec VP-Automotive Ops

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SVP, Power Equipment Division

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VP & General Manager, Acura

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VP, Powersports Division

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VP, Acura Sales

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VP, Field Operations, Acura Division

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VP, Corporate Relations & Social Responsibility

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Head-PR & Mgr

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Head-Adv-Natl

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Head, Strategic Marketing

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Head, Honda & Acura Social Media Marketing

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Head, Multicultural Marketing

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Head, Social Media

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Assistant VP, Environment & Energy Strategy

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Assistant VP

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Assistant VP, Dealer Communications & Sales Training

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Assistant VP, Sales & Production Planning, Logistics

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Assistant VP, Marketing

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Asst VP-Honda Auto Mktg

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Sr Mgr-Integrated Mktg-Acura

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Senior Manager, Administrative Division

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Senior Manager, Product Planning

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Senior Manager, Regional Media & Marketing

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Senior Manager, Automobile Public Relations

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Senior Manager, Business Intelligence, Strategy & Analytics

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Sr Mgr-Honda Racing

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Senior Manager, Advertising & Press

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Sr Mgr-Product Plng, Mktg, Market Res & Adv-Honda Power Equipment

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Senior Manager

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Senior Project Manager

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Sales Manager, Honda Marine, National

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Product Manager, Digital

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Marketing Manager, Auto Incentives, National

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Senior Product Planner, Automobile Product Planning

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Manager, Sales Marketing & Operational Audit

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Manager, National

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Manager, Powersports Experiential Marketing

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Manager, Integrated Vehicle Launch Planning

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Manager, National Advertising, Motorcycle Division

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Manager, Fuel Cell Vehicle Marketing

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Manager, Social Media

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Manager, Corporate Affairs & Communications

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Manager, Digital Sales

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Manager, Honda Service Marketing

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Manager, National Marketing & Acura Division

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Manager, Interactive Marketing, National

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Mgr-Interactive Mktg, New Media & Emerging Comm Tech

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Manager, Digital Marketing

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Manager, Acura Product Planning

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Assistant Manager, Honda & Acura Social Media Marketing

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Assistant Manager, Acura Regional Marketing

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Assistant Manager

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Assistant Manager, National Client Experience, Acura Brand

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Assistant Manager, Social Media

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Assistant Manager, Acura Interactive Marketing

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Specialist, Market Research

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Specialist, Experiential Marketing

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Senior Analyst, Marketing & Media Strategy

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Analyst, Risk

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Assistant Zone Manager, Business Development

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Santa Monica, CA

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Los Angeles, CA

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Culver City, CA

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New York, NY

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El Segundo, CA

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Louisville, KY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

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Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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