American Express Company Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

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May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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American Express Company

Financial Services

This profile last updated 5/22/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. They provide innovative payment, travel and expense management solutions for individuals and businesses of all sizes.

Note: Business Summary has been adapted from the Company's website.

Address: World Financial Ctr 200 Vesey St, New York, NY 10285-4805
Tel: (212) 640-2000
Fax: (212) 619-9230
Website: https://www.americanexpress.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1850

EMPLOYEES

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ANNUAL SALES

$33,828,000,000

TOTAL ANNUAL AD SPEND ?

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $33,823 $34,441 $35,895 -1% -4%
Gross Profit $0 $0 $0 0% 0%
Operating Income $0 $0 $0 0% 0%
Net Income $5,408 $5,163 $5,885 4% -12%
Gross Margin 0% 0% 0%
Operating Income Margin 0% 0% 0%
Net Income Margin 15% 14% 16%
Cash and Cash Equivalents $27,214 $26,263 $26,249
Total Debt $5,581 $4,812 $3,480
Total Assets $158,893 $161,184 $159,103
Total Liabilitites $138,392 $140,511 $138,430
Stakeholder's Equity $20,501 $20,673 $20,673

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
26% = 16.0% x 0.2 x x 7.8 x

CORPORATE FAMILY [2]

COMPETITORS [38]

BRANDS OWNED [32]

INDUSTRY CODES

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KEY CONTACTS [263]

Tel: (212) 640-2000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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Vice Chairman

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Managing Partner, America Express Ventures

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Partner, Global Finance & Corporate Development & VP, Human Resources Business

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CFO & EVP

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Chief Information Officer

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CMO, Chief Product Officer & VP, American Express Centurion

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Chief Legal Officer & Secretary

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Chief Strategy Officer, American Express Global Business Travel

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Chief Risk Officer & President, Risk & Information Management Group

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Pres/CEO-American Express Bank-FSB

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CEO, Global Business Travel

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Principal & Engineer

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General Counsel & EVP

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EVP & Head, Information Management & Data Products

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EVP & Controller

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SVP & General Manager, Global Products

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SVP & General Manager, Charge Products & Benefits, Global

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Senior Vice President

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Head, Amex

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AGENCY RELATIONSHIPS [30]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

PRINT/TV ADS [ 10 ]

  Powered By
CAMPAIGN NAME
Google reMind [TV]
Explorer story - WWF's Sabita Malla [TV]
#PledgeToVote with Mr. Shyam Negi [TV]
Launching: Google Apps for Business Dogs [TV]
We're All Storytellers [TV]

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

Google Inc.

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