Amazon.com, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

Amazon.com, Inc. is a customer-centric company, where customers can find and discover anything they might want to buy online. The company offers unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

Note: Business Summary has been adapted from the Company's website.

Address: 410 Terry Ave N, Seattle, WA 98109-5210
Tel: (206) 266-1000
Fax: (206) 266-1821
Website: www.amazon.com
General Email: feedback@amazon.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1995

EMPLOYEE COUNT

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ANNUAL SALES

$135,987,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $135,987 $107,006 $88,988 27% 20%
Gross Profit $47,722 $35,355 $26,236 34% 34%
Operating Income $4,186 $2,233 $178 87% 1154%
Net Income $2,371 $596 $-241 297% -347%
Gross Margin 35% 33% 29%
Operating Income Margin 3% 2% 0%
Net Income Margin 1% 0% 0%
Cash and Cash Equivalents $19,334 $15,890 $14,557
Total Debt $7,694 $8,227 $8,265
Total Assets $83,402 $64,747 $54,505
Total Liabilitites $64,117 $51,363 $43,764
Stakeholder's Equity $19,285 $13,384 $10,741

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
12% = 1.7% x 1.6 x x 4.3 x

CORPORATE FAMILY [6]

COMPETITORS [41]

BRANDS OWNED [8]

INDUSTRY CODES

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KEY CONTACTS [608]

Tel: (206) 266-1000

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman, President & CEO

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Partner-Sls West

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Partner, Marketing

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Chief Financial Officer

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CTO & VP

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President, Amazon Fashion

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CEO, Amazon Web Services

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CEO, Consumer, Worldwide

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Principal & Product Manager

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Principal & Product Manager, Amazon Payments & Growth

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Principal & Product Manager, Technical

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Principal & Product Manager, Fire TV, Amazon Lab126

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SVP, Advertising, Worldwide

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Senior Vice President

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Sr VP-Amazon Alexa

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VP & Country Manager, India

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Associate General Counsel & VP, Kindle & Digital Media

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Vice President

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Dir-Content-Prime Video & Interim Head-India

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Senior Manager, Proposal & Head, International Team, Amazon Web Services

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Specialist, Public Relations, Financial Services & Head, Healthcare Life Sciences

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Head, Marketing, Amazon Registry Services

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Head-Mktg & Retail Globalization

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Head, Marketing, Grocery

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Head, Industry & Consumer Brand

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Head, Program, Prime Surprise Sweets

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Head-Global Employer Brand-Amazon Web Svcs

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Head-New Channel Adv

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Editor, Fashion

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Senior Editor

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Regional Manager, Logistics Loss Prevention, West Coast

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Country Manager, Australia

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Senior Manager, Vendor & Senior Buyer

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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