Amazon.com, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Amazon.com, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Amazon seeks to be earth's most customer-centric company. To this end, they are guided by the following four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Some of the products pioneered by Amazon include the following: customer reviews, 1-click shopping, personalized recommendations, prime, fulfillment by amazon, AWS, kindle direct publishing, kindle, fire tablets, fire TV, amazon echo, and alexa.

Note: Business Summary has been adapted from the Company's website.

Address: 410 Terry Ave N, Seattle, WA 98109-5210
Tel: (206) 266-1000
Fax: (206) 266-1821
Website: www.amazon.com
General Email: feedback@amazon.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1995

EMPLOYEE COUNT

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ANNUAL SALES

$177,866,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $177,866 $135,987 $107,006 30% 27%
Gross Profit $65,932 $47,722 $35,355 38% 34%
Operating Income $4,106 $4,186 $2,233 -1% 87%
Net Income $3,033 $2,371 $596 27% 297%
Gross Margin 37% 35% 33%
Operating Income Margin 2% 3% 2%
Net Income Margin 1% 1% 0%
Cash and Cash Equivalents $20,522 $19,334 $15,890
Total Debt $24,743 $7,694 $8,227
Total Assets $131,310 $83,402 $64,747
Total Liabilitites $103,601 $64,117 $51,363
Stakeholder's Equity $27,709 $19,285 $13,384

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
10% = 1.7% x 1.4 x x 4.7 x

CORPORATE FAMILY [7]

COMPETITORS [40]

BRANDS OWNED [10]

INDUSTRY CODES

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Partner-Mktg Strategy-Amazon Web Services

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AGENCY RELATIONSHIPS [41]

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 17, 2018

Jeff Bezos Founder, Chairman, President & CEO

Facebook's founder is running out of time

It is destroying political cultures. It allegedly smears rivals. It leaks data on its users, and manipulates them for its own cynical commercial advantage. Perhaps, worst of all, the chief executive doesn't seem to have much of a clue what is...

November 16, 2018

Jeff Bezos Founder, Chairman, President & CEO

Walmart vs. Amazon

Walmart vs. Amazon Walmart Takes on Amazon and You Win Amazon and Walmart are battling for dominance in the global retail market. But the real winners are investors in a little-known strategy that pays out no matter who takes the top spot... For...

"News" Feature

Gain access to articles that provide valuable
insights about your REDBOOKS prospects!

Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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