The Allstate Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

The Allstate Corporation is one of the nation's largest personal lines insurers, protecting millions of households from life's uncertainties through auto, home, life and other insurance offered through the Allstate, Esurance, Encompass and Answer Financial brand names. The company's brand's network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada.

Note: Business Summary has been adapted from the Company's website.

Address: 2775 Sanders Rd, Northbrook, IL 60062
Tel: (847) 402-5000
Fax: (847) 836-3998
Website: https://www.allstate.com/
General Email: careers@allstate.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1931

EMPLOYEES

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ANNUAL SALES

$35,520,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $36,534 $35,653 $35,239 2% 1%
Gross Profit $12,456 $12,816 $14,046 -2% -8%
Operating Income $2,749 $3,279 $4,310 -16% -23%
Net Income $1,877 $2,171 $2,850 -13% -23%
Gross Margin 34% 35% 39%
Operating Income Margin 7% 9% 12%
Net Income Margin 5% 6% 8%
Cash and Cash Equivalents $436 $495 $657
Total Debt $6,347 $5,124 $5,140
Total Assets $108,610 $104,656 $108,479
Total Liabilitites $88,037 $84,631 $86,175
Stakeholder's Equity $20,573 $20,025 $22,304

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
9% = 5.1% x 0.3 x x 5.3 x

CORPORATE FAMILY [0]

COMPETITORS [72]

BRANDS OWNED [10]

INDUSTRY CODES

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KEY CONTACTS [140]

Tel: (847) 402-5000

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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President

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CFO & EVP, Allstate Insurance Company

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COO & EVP

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COO & VP, Personal Lines Brokerage

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Chief Investment Officer & EVP

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President, Allstate Business Insurance

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President, Emerging Business

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President, Allstate Roadside Services

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President, Allstate Western US & Canada

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President, Encompass Insurance

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CEO, Strategic Communications & Director

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General Counsel, Allstate Insurance Company & EVP

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EVP, Business Transformation

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EVP, Marketing, Innovation & Corporate Relations

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EVP, Technology & Strategic Ventures

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EVP, Human Resources

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EVP, Claims

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EVP, Product Operations

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Senior Vice President

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SVP, Procurement

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SVP, Product, Service Innovation & Development

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SVP, Marketing

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Group CIO & SVP

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SVP, Vehicle Product Management

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SVP, Sales & Regional Marketing

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SVP, Digital Transformation

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Senior Managing Director, Alternative Investments

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VP & Assistant Treasurer

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VP, Field

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Vice President

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VP, Consumer Marketing

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VP, Integrated Marketing Communications

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VP, Strategic Distribution

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VP, Digital, User Experience & Marketing

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VP, Regional Marketing & Program Management

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Head-Delivery & Mgr-Bus Intelligence & Analytics

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Head, Field Sales & Recruiter

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Head, Marketing, Customer Strategy, Partner Marketing & Innovations Team

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Head, Field Sales

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Head, Knowledge Management Practice

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Head, Corporate Communications

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Head, Enterprise Communications Delivery

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Head, Private Equity, Global

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Head, Strategic Accounts & Emerging Business

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Senior Producer, Sales

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Marketing Director, Customer Experience

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Marketing Director

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Marketing Director, Allstate Insurance

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Director, Engagement & Culture, Enterprise Communications

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Director, Strategic Corporate & Consumer Communications

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Director, Workforce Insights & Employee Value Proposition

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Director, Sponsorship Marketing

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Director, Architecture & Construction

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Director, Integrated Marketing Communications

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Director, Strategic Innovation

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Director, Marketing & Analytics

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Director, Media & Integrated Marketing Communications, Allstate Insurance

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Director, Digital Engagement

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Director, Corporate Ethics

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Director, Market Research & Insights

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Director, Corporate Relations, Eastern Territory

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Director, Customer Communications

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Director, Enterprise Communications

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Director, Procurement

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Dir-Mktg Strategy & Property Product Mktg

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Senior Manager, Digital Media, Allstate Insurance

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Senior Manager, Corporate Relations

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Senior Manager, Corporate Relations, New York Region

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Senior Manager

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Senior Manager, Operations

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Senior Manager, Community Engagement

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Senior Manager, Claims

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Senior Manager, Marketing

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Senior Manager, Corporate Relations

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Sr Mgr-Field Admin

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Senior Manager, Corporate Relations

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Senior Manager, Corporate Relations

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Senior Manager, Digital Marketing

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Senior Manager, Corporate Relations & Capital Regional

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Senior Manager

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Project Manager, Digital Content

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Marketing Manager, Integrated Marketing Communications

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Product Manager, Mobile, eBus Marketing

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Marketing Manager, Allstate Insurance

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Mktg Mgr-Emerging Businesses

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Marketing Manager, Division

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Marketing Manager, Consumer Engagement, Mobile Channel

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Marketing Manager

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Marketing Manager

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Marketing Manager, One to One Communications, Allstate Insurance Company

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Marketing Manager

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Marketing Manager

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Marketing Manager, Customer Marketing

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Marketing Manager

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Marketing Manager

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Manager, Digital Media & Marketing

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Manager, Media Relations

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Manager, Strategic Sourcing & Procurement Governance

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Manager, Innovation

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Manager, Corporate Relations

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Manager, Media

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Manager, eBusiness & Direct Marketing

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Manager, Marketing, Allstate Insurance Company

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Manager, Southeast Region Meetings, Awards & Promotions

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Associate Manager, Integrated Marketing Communications

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Associate Manager, Employment Branding

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Associate Manager, Hispanic Multicultural Marketing

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Assistant Manager, Web Content

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Strategist, Social Media Content

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Analyst-Digital-Mobile & Web Analytics-Allstate Insurance

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Copywriter

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Designer, Product

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Coordinator, Development

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Coordinator, Regional Marketing

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Coordinator, Southern Region Promotions

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Senior Marketing Manager

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Associate Marketing Manager, Allstate Insurance

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Regional Associate Manager, Marketing

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Associate Media Manager

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Associate Marketing Manager, Connected Car

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Senior Finance Manager

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Senior Marketing Manager

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Senior Marketing Manager, Social Media Marketing

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Senior Coordinator, Event, Meetings, Awards & Promotions

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Sr Mktg Mgr-Multicultural Markets-Allstate Insurance

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Sr Mktg Mgr-Auto

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Senior Marketing Manager

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Senior Marketing Manager

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Senior Marketing Manager, Allstate Insurance Company

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Assistant Marketing Manager

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Representative, Personal Finance, Jacksonville

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Chief Claims Officer

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Sr Mktg Mgr-Social & Content Strategy

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Associate Marketing Manager

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Senior Finance Manager, Product Support, Vehicle

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Associate Marketing Manager

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Senior Corporate Relations Manager, Midwest Region

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Regional Marketing Manager

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [9]

  AGENCY LOCATION PHONE EMPLOYEES  

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Chicago, IL

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Chicago, IL

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Austin, TX

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Chicago, IL

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Birmingham, AL

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Wisconsin Rapids, WI

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Chicago, IL

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

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GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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