The Allstate Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

The Allstate Corporation is one of the nation's largest personal lines insurers, protecting millions of households from life's uncertainties through auto, home, life and other insurance offered through the Allstate, Esurance, Encompass and Answer Financial brand names. The company's brand's network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada.

Note: Business Summary has been adapted from the Company's website.

Address: 2775 Sanders Rd, Northbrook, IL 60062
Tel: (847) 402-5000
Fax: (847) 836-3998
Website: https://www.allstate.com/
General Email: careers@allstate.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1931

EMPLOYEE COUNT

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ANNUAL SALES

$35,520,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $38,524 $36,534 $35,653 5% 2%
Gross Profit $14,672 $12,456 $12,816 17% -2%
Operating Income $3,971 $2,749 $3,279 44% -16%
Net Income $3,189 $1,877 $2,171 69% -13%
Gross Margin 38% 34% 35%
Operating Income Margin 10% 7% 9%
Net Income Margin 8% 5% 6%
Cash and Cash Equivalents $617 $436 $495
Total Debt $6,350 $6,347 $5,124
Total Assets $112,422 $108,610 $104,656
Total Liabilitites $89,871 $88,037 $84,631
Stakeholder's Equity $22,551 $20,573 $20,025

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
14% = 8.3% x 0.3 x x 5.0 x

CORPORATE FAMILY [0]

COMPETITORS [70]

BRANDS OWNED [10]

INDUSTRY CODES

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KEY CONTACTS [131]

Tel: (847) 402-5000

NAME/EMAIL TITLE MORE INFO

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Chairman, President & CEO

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Vice Chm-Allstate Insurance

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Chief Financial Officer

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COO & VP, Personal Lines Brokerage

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Chief Mktg, Innovation & Corp Rels Officer & Exec VP

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Chief Investment Officer

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President, Allstate Business Insurance

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President, Emerging Business

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President, Allstate Roadside Services

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President, Allstate Western US & Canada

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President, Personal Lines

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General Counsel, Allstate Insurance Company & EVP

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Exec VP-Corp Bus Transformation

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EVP, Technology & Strategic Ventures

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EVP, Human Resources

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EVP, Product Operations

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EVP, Product Operations

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Senior Vice President

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SVP, Procurement

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SVP, Product, Service Innovation & Development

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SVP, Marketing

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SVP, Sales & Regional Marketing

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Senior Managing Director, Alternative Investments

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VP, Field

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Vice President

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VP, Consumer Marketing

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VP, Integrated Marketing Communications

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VP, Strategic Distribution

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VP, Digital, User Experience & Marketing

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VP, Regional Marketing & Program Management

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Head, Global Solutions, Marketing Analytics & Big Data

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Head, Field Sales

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Head, Sales Support

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Head, Knowledge Management Practice

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Head-Enterprise Comm Team

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Head, Private Equity, Global

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Senior Producer, Sales

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Marketing Director, Allstate Insurance

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Director, Engagement & Culture, Enterprise Communications

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Director, Marketing Analytics

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Director, Strategic Corporate & Consumer Communications

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Dir-Product Mgmt-Product Positioning & Market Strategy

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Director

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Director, Sponsorship Marketing

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Director, Integrated Marketing Communications & Customer Relationship Marketing

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Director, Marketing Science

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Director, Social, Digital & Content Strategy

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Director, Media & Integrated Marketing Communications, Allstate Insurance

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Director, Field Administration

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Director, Digital Engagement

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Director, Corporate Ethics

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Director, Market Research & Insights

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Dir-Corp Rels-Allstate Brand Distr

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Director, Customer Communications

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Director, Enterprise Communications

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Director, Procurement

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Director, Strategy & Product Marketing

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Senior Manager, Data & Analytics, Allstate Roadside Services

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Senior Manager, Digital Media, Allstate Insurance

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Senior Manager, Corporate Relations

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Senior Manager, Corporate Relations, New York Regional

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Senior Manager

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Senior Manager, Operations

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Senior Manager, Community Engagement

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Senior Manager, Corporate Relations & Capital Regional

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Senior Manager, Media

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Sr Mgr-Investments & Fin Comm

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Senior Manager, Corporate Relations

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Senior Manager, Digital Marketing

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Senior Manager

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Product Mgr-Mobile & Digital Transformation

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Marketing Manager, Consumer Engagement, Mobile Channel

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Marketing Manager

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Marketing Manager

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Marketing Manager

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Mktg Mgr-eBus & Direct Mktg-Allstate Insurance

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Manager, Digital Media

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Manager, Customer Experience

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Manager, Strategic Planning & Marketing, iVantage

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Manager, Corporate Relations, National Media Team

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Manager, Media Relations

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Mgr-Mktg & Adv-Strategic Sourcing

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Manager, ABI Partnership Program Relationship

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Manager, Southeast Region Meetings, Awards & Promotions

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Associate Manager, Integrated Marketing Communications

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Associate Manager, Digital Media

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Assistant Manager, Web Content

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Specialist, Product Marketing

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Strategist-Social & Digital Media Content

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Analyst, Digital, Mobile & Web Analytics, Allstate Insurance

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Copywriter

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Coordinator, Regional Marketing

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Coordinator, Southern Region Promotions

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Senior Marketing Manager, Consumer Marketing

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Associate Marketing Manager, Allstate Insurance

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Senior Marketing Manager, Multicultural Markets, Allstate Insurance

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Associate Marketing Manager, Recruitment

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Assoc Mktg Mgr-Drivewise-Connected Car & Telematics

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Senior Finance Manager

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Sr Mktg Mgr-Allstate Life Insurance

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Senior Marketing Manager, Social Media Marketing

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Senior Marketing Manager, Auto

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Senior Marketing Manager

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Sr Mktg Mgr-Allstate Insurance

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Assistant Marketing Manager, Consumer Marketing

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Associate Marketing Manager, Multicultural

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Representative, Personal Finance, Jacksonville

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Chief Claims Officer-Allstate Insurance

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Associate Marketing Manager

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Senior Finance Manager, Product Support, Vehicle

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Regional Marketing Manager

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Senior Marketing Manager

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AGENCY RELATIONSHIPS [11]

  AGENCY LOCATION EMPLOYEES  

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Playa Vista, CA

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Chicago, IL

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Chicago, IL

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New York, NY

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Austin, TX

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

November 13, 2018

Allstate Agencies Looking to Hire Military Veterans and Spouses

MALVERN, Pa., Nov. 13, 2018 /PRNewswire/ -- Veterans Day is a time to reflect on and recognize the impressive skill, sacrifice and commitment of our military veterans, current service members and their spouses. In celebration of these individuals,...

November 12, 2018

Property Insurance Market to Witness Huge Growth by 2023 : Leading Key Players: American International Group, Allstate Insurance, Liberty Mutual, Berkshire Hathaway

Pune, India -- (SBWIRE) -- 11/12/2018 -- Property insurance is a policy that provides financial reimbursement to the owner or renter of a structure and its contents in the event of damage or theft. Property insurance caninclude homeowners insurance,...

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