Allergan, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 11/9/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Allergan, Inc. is a multi-specialty health care company. They specialize in discovering, developing and commercializing innovative pharmaceuticals, biologics, medical devices and over-the-counter consumer products.

Note: Business Summary has been adapted from the Company's website.

Address: 2525 Dupont Dr, Irvine, CA 92612
Tel: (714) 246-4500
Fax: (714) 246-6987
Website: www.allergan.com
General Email: corpinfo@allergan.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1948

EMPLOYEE COUNT

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ANNUAL SALES

$6,300,400,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [2]

COMPETITORS [27]

BRANDS OWNED [45]

INDUSTRY CODES

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KEY CONTACTS [40]

Tel: (714) 246-4500

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Compliance Officer & EVP

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Chief Commercial Officer

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Sr VP-Medical Aesthetics-US

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VP & Head-Clinical Dev-Ophthalmology, Dermatology & Aesthetics

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VP, Sales & Marketing, Neurosciences

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VP, Research & Development

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VP, Eye Care Sales & Marketing, US

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VP, Marketing & Facial Aesthetics

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VP, Product Development

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Assoc VP-Consumer & Multi-Channel Mktg

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Executive Director, Marketing, SkinMedica

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Executive Director, Facial Aesthetics Marketing

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Executive Director, Marketing

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Executive Director, Marketing, Glaucoma Surgical & Specialty Therapeutics

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Executive Director

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Executive Director, US Eye Care Training & Development

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Product Director, Dry Eye Marketing

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Marketing Director

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Product Director, Botox Cosmetic

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Director, Communications & Public Relations

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Director, Consumer Marketing

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Director, Regulatory Affairs

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Director, Upstream Marketing & Strategic Communications

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Associate Director, Digital & Multi-Channel Marketing

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Associate Director, Plastic Surgery Marketing

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Associate Director, Medical Education

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Senior Manager, Global Marketing Information

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Senior Manager, Business Insights & Analytics

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Project Manager

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Product Manager

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Manager, Marketing Research

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Senior Account Executive

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Acct Exec-Facial Aesthetics & Body Contouring

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Senior Planner, Meeting

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Coordinator, Marketing

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Senior Regional Manager

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Executive Marketing Director

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Exec Mktg Dir-BOTOX Neurosciences

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Representative, Primary Care Sales

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

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Irvine, CA

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New York, NY

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New York, NY

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Sausalito, CA

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Singapore

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Singapore

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Australia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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