Allergan, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q3 2017 Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 2/12/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

Allergan, Inc. is a multi-specialty health care company. They specialize in discovering, developing and commercializing innovative pharmaceuticals, biologics, medical devices and over-the-counter consumer products.

Note: Business Summary has been adapted from the Company's website.

Address: 2525 Dupont Dr, Irvine, CA 92612
Tel: (714) 246-4500
Fax: (714) 246-6987
Website: www.allergan.com
General Email: corpinfo@allergan.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1948

EMPLOYEE COUNT

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ANNUAL SALES

$6,300,400,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [2]

COMPETITORS [29]

BRANDS OWNED [45]

INDUSTRY CODES

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KEY CONTACTS [53]

Tel: (714) 246-4500

NAME/EMAIL TITLE BRANDS MORE INFO

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Chief Financial Officer

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Chief Compliance Officer, Global & EVP

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SVP, Medical Aesthetics

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VP & Head, Clinical Development, Ophthalmology, Dermatology & Aesthetics

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VP & Management Supervisor

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VP, Sales & Marketing, Neurosciences

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VP, Research & Development

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VP-Medical Aesthetics Body Contouring

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VP, Eye Care Sales & Marketing, US

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VP, External Science & Innovation

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VP, Marketing & Facial Aesthetics

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Vice President

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VP, Marketing, Medical Aesthetics, US

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Associate VP, Business Practice Operations & Reimbursement

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Executive Director, Marketing, SkinMedica

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Executive Director, Facial Aesthetics Marketing

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Executive Director, Consumer Marketing, Neurosciences & Urology

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Executive Director, US Strategic Marketing, Eye Care

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Executive Director, International Strategic Marketing

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Executive Director, US Eye Care Training & Development

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Senior Director, Business Insights & Marketing Operations

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Product Director, Dry Eye Marketing

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Marketing Director

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Director, Consumer Marketing

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Director, Regulatory Affairs, Global

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Director, Marketing Operations

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Director, Strategic Marketing, Plastic Surgery

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Director, Consumer Marketing

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Director, Glaucoma Therapeutics Franchise

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Director, Consumer & Patient Marketing Medical Dermatology, RHOFADE

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Associate Director, Plastic Surgery Marketing

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Associate Director, Communications, Public Relations & Corporate Affairs, Global

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Associate Director, Medical Education

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Associate Director, Strategic Marketing & Communications

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Senior Manager, Multi-Channel Customer Marketing

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Senior Manager, Gastroenterology Marketing

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Product Manager

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Manager, CRM & Marketing, Medical Aesthetics

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Manager, Marketing Research

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Senior Account Executive

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Account Executive

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Executive Marketing Director, Medical Dermatology

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Executive Marketing Director, Women's Health, US

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Senior Regional Manager

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Senior Marketing Director, Glaucoma Franchise

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Executive Marketing Director

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Senior Regional Manager

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Representative, Primary Care Sales

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AGENCY RELATIONSHIPS [7]

  AGENCY LOCATION EMPLOYEES  

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Irvine, CA

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New York, NY

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Sausalito, CA

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New York, NY

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Singapore

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

February 21, 2018

US Patent Issued to Allergan on Feb. 20 for "Compositions containing aromatic aldehydes and their use in treatments" (California Inventor)

.....(Irvine, Calif.). "Compositions containing aromatic aldehydes and their use in treatments" was invented by Allergan, Inc. (Irvine, Calif.). According to the abstract* released b.....

February 20, 2018

Allergan exercises third option for Swiss Molecular Partners eye drugs

February 20 (SeeNews) - Swiss biopharmaceutical company Molecular Partners (SWX:MOLN) said on Monday that its Irish partner Allergan (NYSE:AGN) has exercised a third option to develop and market eye therapies emerging from a discovery collaboration...

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Sandra Rojas - VP, Marketing

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