Aflac Incorporated Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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Aflac Incorporated

Financial Services

This profile last updated 5/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

BUSINESS SUMMARY

For more than 55 years, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, they are a leading provider of guaranteed-renewable insurance. In Japan, Aflac is a leading life insurance company in terms of individual policies in force. Their individual and group insurance products provide protection to more than 50 million people worldwide.

Note: Business Summary has been adapted from the Company's website.

Address: 1932 Wynnton Rd, Columbus, GA 31999-0001
Tel: (706) 323-3431
Tel: (800) 992-3522
Fax: (706) 324-6330
Website: https://www.aflac.com/
General Email: fieldservices@aflac.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1973

EMPLOYEES

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ANNUAL SALES

$22,642,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2016 2015 2014 2016 CHANGE 2015 CHANGE  
Revenue $22,559 $20,872 $22,728 8% -8%
Gross Profit $8,272 $7,823 $8,355 5% -6%
Operating Income $4,067 $3,862 $4,491 5% -14%
Net Income $2,659 $2,533 $2,951 4% -14%
Gross Margin 36% 37% 36%
Operating Income Margin 18% 18% 19%
Net Income Margin 11% 12% 12%
Cash and Cash Equivalents $4,859 $4,350 $4,658
Total Debt $5,886 $5,912 $7,475
Total Assets $129,819 $118,256 $119,767
Total Liabilitites $109,337 $100,548 $101,420
Stakeholder's Equity $20,482 $17,708 $18,347

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
12% = 11.8% x 0.2 x x 6.3 x

CORPORATE FAMILY [0]

COMPETITORS [19]

INDUSTRY CODES

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KEY CONTACTS [69]

Tel: (706) 323-3431

Tel: (800) 992-3522

NAME/EMAIL TITLE MORE INFO

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Chairman & CEO

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Vice Chairman, Japan

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President

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Managing Director & Head, Credit, Global Investment Division, Global

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Managing Director & Head, Macro Investment Strategy, Global

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Managing Director

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CFO & EVP

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CIO & SVP

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CMO & SVP

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Chief Investment Officer, Global & EVP

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Chief Investment Officer & SVP, Aflac Japan

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Chief Compliance Officer & VP

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Chief Administrative Officer & First SVP

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Chief Risk Officer, Global & EVP

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Chief Accounting Officer & SVP, Financial Services

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Chief Human Resources Officer & SVP

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President & COO, Japan

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President, Aflac Insurance Services & SVP, Japan

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President, Aflac

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President, Aflac US

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General Counsel & EVP

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Treasurer & SVP

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EVP & Director, Marketing & Sales

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Executive Vice President

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SVP & Director, Governmental Relations

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SVP & Director, Aflac, US

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SVP, Corporate Communications

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SVP, Broker Sales & Aflac Benefit Solutions

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SVP, Global Risk

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SVP, Investor & Rating Agency Relations

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Sr VP-Fin Acctg

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Second VP, Travel, Meetings & Incentives

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Second VP, National Broker Division

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Second VP, Product Development & Implementation

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Second VP, Information Technology, ATG

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VP & Head, Product

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VP, Facilities

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VP & Counsel, Federal Affairs

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VP, Government Relations

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VP, Marketing

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VP, Marketing

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Head, Marketing Optimization & Strategic Sourcing

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Assistant VP, Marketing

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Senior Producer, Corporate Communications

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Producer-Comm Content & Integrated Comm

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Director, Innovation & Customer Experience

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Director, Communications

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Director, Brand Strategy & Advertising

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Sr Mgr-Grp & Broker Mktg

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Sr Mgr-Digital Properties

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Senior Manager, Transformation Delivery Office

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Senior Manager, Investor Communications & Investor Relations

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Senior Manager, Strategy & Product Development

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Senior Manager, Cause Marketing

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Mktg Mgr-Cause

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Manager, Media Planning & Buying

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Manager, Brand & Customer Experience

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Manager, Public Relations

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Manager, Employee Communications

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Manager, Field Content & Digital Strategy

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Manager, Sales Communications

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Manager, Customer Experience Strategy

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Manager, Social Media

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Strategist, Growth

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Specialist, Voluntary Employee Benefits, Insurance

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Strategist, Dynamic Marketing & Communications

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Coordinator, Benefits

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Senior Coordinator, Brand Protection

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Senior Coordinator, Implementation

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AGENCY RELATIONSHIPS [12]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Seattle, WA

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El Segundo, CA

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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New York, NY

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Atlanta, GA

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Japan

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Japan

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China

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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