Adobe Systems Incorporated Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/18/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Adobe Systems Incorporated FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Adobe is a digital marketing and digital media solutions company. Their tools and services enable their customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. They are specialized to make, manage, measure and monetize their digital content across every channel and screen.

Note: Business Summary has been adapted from the Company's website.

Address: 345 Park Ave, San Jose, CA 95110-2704
Tel: (408) 536-6000
Tel: (800) 833-6687
Fax: (408) 537-6000
Website: www.adobe.com
General Email: info@adobe.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1982

EMPLOYEE COUNT

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ANNUAL SALES

$7,301,505,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $7,301 $5,854 $4,795 24% 22%
Gross Profit $6,291 $5,034 $4,051 24% 24%
Operating Income $2,168 $1,493 $903 45% 65%
Net Income $1,693 $1,168 $629 44% 85%
Gross Margin 86% 85% 84%
Operating Income Margin 29% 25% 18%
Net Income Margin 23% 19% 13%
Cash and Cash Equivalents $2,306 $1,011 $876
Total Debt $1,881 $1,892 $1,907
Total Assets $14,535 $12,697 $11,726
Total Liabilitites $6,075 $5,272 $4,724
Stakeholder's Equity $8,459 $7,424 $7,001

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
20% = 23.2% x 0.5 x x 1.7 x

CORPORATE FAMILY [2]

COMPETITORS [39]

BRANDS OWNED [76]

INDUSTRY CODES

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KEY CONTACTS [339]

Tel: (408) 536-6000

Tel: (800) 833-6687

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 19, 2018

Bryan Lamkin EVP & General Manager, Digital Media

Adobe Acrobat AC Gives Small Businesses the Ability to Share and Edit PDFs

The all-new Adobe (NASDAQ: ADBE) Acrobat DC has been designed with a central document hub and connected mobile apps to make PDFs accessible and shareable across devices and platforms. Users can now create, share and interact with PDFs. Documents can...

October 18, 2018

Stephen Frieder President, Adobe Americas

MMA Appoints Seven New Marketing Leaders to Global Board of Directors and Fourteen to the North America Board of Directors

NEW YORK (PRWEB) OCTOBER 01, 2018 MMA Boards now Include 20+ CMO’s Today at MMA’s INNOVATE event, MMA, the leading global trade group for the marketing industry, today announced the appointment of 7 executives including 3 new CMOs to the...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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