Ace Hardware Corporation Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/31/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Ace Hardware Corporation FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Ace Hardware has been known as the place with the helpful hardware folks. In neighborhoods across America, the company provides customers with a more personal kind of helpful. With thousands of hardware stores locally owned and operated across the globe, they are one of the largest hardware cooperatives in the industry.

Note: Business Summary has been adapted from the Company's website.

Address: 2200 Kensington Ct, Oak Brook, IL 60523-2100
Tel: (630) 990-6600
Tel: (866) 290-5334
Fax: (630) 990-1742
Website: www.acehardware.com
General Email: media@acehardware.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1924

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [0]

COMPETITORS [11]

BRANDS OWNED [9]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [48]

Tel: (630) 990-6600

Tel: (866) 290-5334

NAME/EMAIL TITLE BRANDS MORE INFO

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President & CEO

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CFO & EVP

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CFO & Exec VP-Westlake Hardware

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CMO & SVP

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President & CEO, Westlake Ace Hardware

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President, Ace Foundation & SVP, Customer Care

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Pres-Ace Wholesale & Gen Mgr

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COO-Westlake & VP

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General Counsel, Secretary & VP

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EVP, Supply Chain & Retail Support

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EVP, Merchandising, Marketing & Sales

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VP, Commercial Sales

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VP, Retail Operations

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VP, Information Technology

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Head, E-Commerce, Digital Marketing & Omni-Channel Strategy

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General Manager, Alpine Hardware, Colorado

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Senior Director, Marketing & Advertising

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Senior Director, Human Resources Development

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Brand Director, Consumer Marketing

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Marketing Director

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Director, Ace & Curriculum

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Director, E-Commerce & Digital Marketing

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Director, Enterprise Pricing & Profitability

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Brand Manager, Global Private Label

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Brand Manager, Media

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Category Manager, International

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Sales Manager, International

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Manager, Ace Hardware Foundation

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Manager, Field Marketing

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Manager, Consumer Marketing Relations

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Manager, Content Marketing

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Manager, Creative Advertising

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Manager, Conversion, Eastern US

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Associate Brand Manager, Global Private Label

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Associate Brand Manager, Global Private Label

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Assistant Manager & Planner, Corporate Meeting

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Senior Specialist, Media Relations

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Specialist, Account

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Specialist, Consumer Marketing

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Analyst, Business

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Analyst, Business

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Associate Merchant, BBQ Fuel & Accessories

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Buyer, Decorative Plumbing

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Corporate Manager, B2B

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AGENCY RELATIONSHIPS [9]

  AGENCY LOCATION EMPLOYEES  

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Chicago, IL

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Chicago, IL

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Washington, DC

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Indonesia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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