Abbott Laboratories Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/11/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS Abbott Laboratories FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

Abbott is a health care company. They specialize in Discovery, Development, Manufacture and Marketing of Pharmaceuticals and Medical Products, including Nutritionals, Devices and Diagnostics. Their services include: Animal Health; Diabetes Care; Hematology; Immunodiagnostics and Clinical Chemistry; Molecular; Nutrition; Oncology; Pain Care; Point of Care; and Vascular.

Note: Business Summary has been adapted from the Company's website.

Address: 100 Abbott Park Rd, Abbott Park, IL 60064-6400
Tel: (224) 667-6100
Website: www.abbott.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1888

EMPLOYEE COUNT

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ANNUAL SALES

$27,390,000,000

FINANCIALS

Note: All Figures in Millions, for the month ended December.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $27,390 $20,853 $20,405 31% 2%
Gross Profit $15,053 $11,829 $11,658 27% 1%
Operating Income $1,726 $3,185 $2,867 -45% 11%
Net Income $477 $1,400 $4,423 -65% -68%
Gross Margin 54% 56% 57%
Operating Income Margin 6% 15% 14%
Net Income Margin 1% 6% 21%
Cash and Cash Equivalents $9,407 $18,620 $5,001
Total Debt $27,924 $22,006 $9,001
Total Assets $76,250 $52,666 $41,247
Total Liabilitites $45,353 $32,128 $20,036
Stakeholder's Equity $30,897 $20,538 $21,211

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
1% = 1.7% x 0.4 x x 2.5 x

CORPORATE FAMILY [5]

COMPETITORS [73]

BRANDS OWNED [251]

INDUSTRY CODES

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KEY CONTACTS [174]

Tel: (224) 667-6100

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman & CEO

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CFO & EVP

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EVP, Medical Devices

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Sr VP-Abbott Rapid Diagnostics Div

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SVP, Quality Assurance, Regulatory & Engineering Services

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Managing Director, Abbott India Ltd

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Head-Mktg-Digital Health-US AlinIQ

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Head-Bus Dev & Strategic Alliances-Abbott Diabetes Care

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General Manager

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Executive Director

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Senior Director, Innovation Diabetes Care

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Sr Dir-Global Mktg, Strategy & Education-Heart Failure Therapies

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Senior Director, Content

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Senior Director, US National & Enterprise Accounts, Abbott Molecular

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Senior Director, Global Market Insights & Strategy

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Sr Dir-Digital Mktg & Internal Agency-Abbott Nutrition

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Mktg Dir-Diagnostics Bus-US

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Mktg Dir-Global Brand-Abbott Diabetes Care

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Marketing Director

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Comml Dir-US Comml Ops-Abbott Diabetes Care

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Marketing Director, US

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Marketing Director

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Mktg Dir-Adult Nutrition

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Marketing Director

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Marketing Director

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Mktg Dir-Curate & Zone Perfect-Abbott Nutrition

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Director, Finance & Grants Compliance

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Dir-Health Policy-Abbott Nutrition

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Director, Franchise, Oncology & Companion Diagnostics, Abbott Molecular

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Dir-US Mktg-Abbott Diabetes Care

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Director, Shopper & Category Insights

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Director, Program Management

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Director, Abbott Nutrition Regulatory Affairs

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Dir-Sls Dev & Shopper Mktg-Abbott Nutrition

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Director, Commercial Operations, Latin America & Canada

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Director, Global Editorial & Content Strategy

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Director, Pediatric Nutrition Marketing

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Director, Human Resources

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Director, Business Technology, Global Marketing & External Affairs

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Dir-Consumer Access & Mktg-Abbott Diabetes Care

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Sr Mgr-Global Product Mktg-Heart Failure

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Sr Mgr-Shopper Strategy & Category Dev-Abbott Nutrition

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Sr Mgr-Global Product

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Senior Brand Manager, Therapeutic Nutrition

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Senior Event Manager Planning

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Sr Brand Mgr-Abbott Nutrition

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Sr Brand Mgr-Pediatic Specialty Nutrition

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Senior Brand Manager, Ensure

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Senior Brand Manager

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Sr Brand Mgr-Innovation & Design Consumer Mktg

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Senior Brand Manager

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Senior Account Manager, Abbott Diabetes Care, National

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Acct Mgr-Abbott Diabetes Care-Natl

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Senior Project Manager

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Account Manager, Target, National

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Client Services Manager

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Senior Project Manager

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Brand Manager

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Brand Manager, Innovation

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Brand Manager

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Brand Mgr-Therapeutic Nutrition

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Brand Mgr-Abbott Nutrition

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Brand Manager, Similac

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Brand Manager

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Mktg Mgr-Abbott Diagnostics

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Marketing Manager, Coronary Products, US

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Senior Product Manager, Global Product Marketing

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Sr Product Mgr-New Product Innovation-Abbott Diabetes Care

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Marketing Manager, Consumer Access & Marketing

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Mktg Mgr-Digital Platforms-Abbott Diabetes Care

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Senior Product Manager, Healthcare Pro Marketing, Diabetes Care

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Marketing Manager

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Senior Product Manager, CREON

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Mgr-Shopper Mktg-Abbott Nutrition

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Manager, Integrated Marketing

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Manager, Integrated Marketing & Social Media

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Mgr-Digital Analytics & Voice of Customer-Abbott Nutrition

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Manager, Commercial, US

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Manager, Employee Communications

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Manager, Architect Software Configuration

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Manager, Shopper Marketing

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Manager, Retiree Communications & Special Projects

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Manager, Shopper Marketing & E-Commerce

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Manager, Strategic Marketing, Global

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Manager, Shopper Marketing

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Manager, Regulatory Affairs, Advertising & Promotion

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Manager, Integrated Marketing

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Manager, Shopper Marketing

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Manager, Global Market Research

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Associate Brand Manager, Zone Perfect Nutrition Bars

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Associate Brand Manager, Similac

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Senior Specialist, Diabetes Sales

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Engineer, Network Design

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Coord-Social Media-Abbott Nutrition

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Reg Assoc Dir-Mktg-Middle East, North Africa, Turkey & Pakistan

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Senior Marketing Manager

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Sr Category Mgr-Clinical Res & Global Procurement

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Division VP

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Senior Marketing Director

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Sr Area Dir-Abbott Diabetes Care-Canada & Latin America

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Junior Analyst, Finance, Corporate Payroll

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Sr Team Head-Retail Sls

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Division VP, Global Brand Strategy & Innovation

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Division VP, Pediatric Marketing, US

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Div VP-Corp Global Mktg

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Sr Program Mgr-Investigations & Product Integrity

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District Manager

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Div VP-Sustainability

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Div VP-Intl Comml Ops & Strategic Mktg-Abbott Point of Care

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Senior Marketing Manager

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District Sales Manager

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Regional Sales Director

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Division VP, External Communications

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Division VP, Global Operations & Supply Chain

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AGENCY RELATIONSHIPS [14]

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Saint Louis, MO

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ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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