AARP Advertising Spend - REDBOOKS

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  ADVERTISER Q2 2017 Q1 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y Test GROWTH    

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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  ADVERTISER Q4 2016 Q3 2016 Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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AARP

Associations, Institutions, Unions, Etc.

This profile last updated 9/19/17.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

OPPORTUNITIES

BUSINESS SUMMARY

AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. They produce AARP The Magazine, the definitive voice for 50+ Americans; AARP Bulletin, the go-to news source for AARP's members and Americans 50+; AARP VIVA, their bilingual multimedia platform for Hispanic members; and their website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors.

Note: Business Summary has been adapted from the Company's website.

Address: 601 E St NW, Washington, DC 20049
Tel: (202) 434-3525
Tel: (888) 687-2277
Fax: (202) 434-6548
Website: www.aarp.org
General Email: member@aarp.org

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1958

EMPLOYEE COUNT

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ANNUAL SALES

$878,000,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [1]

COMPETITORS [2]

BRANDS OWNED [4]

INDUSTRY CODES

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KEY CONTACTS [90]

Tel: (202) 434-3525

Tel: (888) 687-2277

NAME/EMAIL TITLE BRANDS MORE INFO

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President

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CFO & EVP

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COO & EVP

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Chief Operating Officer

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CIO & SVP

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CMO & Chief Communications Officer

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Chief Innovation Officer & EVP

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Chief Digital Officer

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President, AARP Services

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President, Pennsylvania

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President, AARP Foundation

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General Counsel & EVP

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EVP, State & National Group

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SVP, Corporate Development & General Manager, AARP Media

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SVP & Director, Editorial

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SVP-IVS Group Operations & Enterprise Strategy

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SVP, Campaigns

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SVP, Market Innovation

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SVP, Multicultural Leadership

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SVP & Senior Associate General Counsel

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SVP, Data Analytics & Performance Management

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SVP, Brand Integration

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SVP, Corporate Strategy & Strategic Impact

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Regional Vice President

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VP & Director, AARP Driver Safety, National

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VP, Digital Strategy

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VP, Digital Operations

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VP, Marketing

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VP, Marketing, Digital Strategy & Operations

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VP, Message & Content Management

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VP, Integrated Communications

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VP, Enterprise Strategy & Innovation

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VP, Strategy & Innovation

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VP, Marketing & Media Sales

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VP, Print

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VP-News & Content

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VP, Social Communications

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VP, Technology, AARP Foundation

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Deputy Editor, AARP Bulletin

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Marketing Director

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Director, State Operations

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Director, Enterprise Data Strategy

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Director, Experience

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Director, UX & Digital Design Direction

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Director, Communications Strategies

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Director, Cooperative Marketing

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Director, Strategic Diversity Outreach & Alliances

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Director, Market Innovation

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Director, Brand Advertising

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Director, Media Relations, Economic & Health Security

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Director, Advertising

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Director, Digital Marketing

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Director, Brand Ambassadors

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Director, Ohio

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Director, AARP Digital Media Sales

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Associate Director, Creative Services

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Senior Brand Manager

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Senior Brand Manager

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Brand Manager, Social Media

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Marketing Manager, Social Media & Digital Membership Acquisition

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Marketing Manager, Email Channel, Digital Member Experience

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Product Manager, Premium & Emerging Formats

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Manager, System Development & Integration

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Manager, Membership Communications

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Manager, Media Relations

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Manager, Engagement Marketing, Member Benefits

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Manager, Media Relations

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Manager, Digital Campaign

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Manager, Media Relations

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Senior Strategist, Brand

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Senior Specialist, Program & Advocacy

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Strategist, Integrated Marketing, Disrupt Aging

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Specialist, Content Contracts

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Strategist, Community, AARP Studios

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Senior Analyst, Business Operations

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Senior Principal, Media Relations

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Associate State Director, Communications

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Associate State Director, Community Outreach

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State Director

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Senior Marketing Manager

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Associate State Director

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Associate State Director, Communications

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Associate State Director

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State Director, Tennessee

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State Director, Arizona

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State Director, Washington

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Associate State Director, Advocacy

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Chief Pub Policy Officer

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AGENCY RELATIONSHIPS [14]

  AGENCY LOCATION PHONE EMPLOYEES  

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New York, NY

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Coconut Grove, FL

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New York, NY

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

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