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| ADVERTISER | Q4 2016 | Q3 2016 | Q2 2016 | Q1 2016 | CY 2016 | CY 2015 | CY 2014 | CY 2013 | Y/Y GROWTH |
|---|
GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
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7-Eleven, Inc.Groceries & Food Retailers |
This profile last updated 5/15/17. We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.
BUSINESS SUMMARY
7-Eleven, Inc. is a retail chain company which operates, franchises or licenses convenience stores in the United States and abroad offering a broad selection of fresh, high-quality products at an everyday fair price, along with speedy transactions in a clean and friendly shopping environment.
Note: Business Summary has been adapted from the Company's website.
Address:
One Arts Plaza 1722 Routh St Ste 1000, Dallas, TX 75201
Tel: (972) 828-7011
Fax: (972) 828-7848
Website: https://www.7-eleven.com/
EMAIL PROFILE
STATISTICS
FOUNDED
1927
EMPLOYEES
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TOTAL ANNUAL AD SPEND ?
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ANNUAL MEASURED U.S. MEDIA SPEND
| CATEGORY | Q4 2015 | Q3 2015 | Q2 2015 | Q1 2015 | CY 2015 | CY 2014 | CY 2013 | %GROWTH | ||
|---|---|---|---|---|---|---|---|---|---|---|
| Network TV | $125,162,000 | $5,144,800 | $32,509,500 | $38,488,600 | $201,304,900 | $237,009,400 | $208,285,300 | -15.0% | ||
| Cable TV | 31,747,502 | 2,653,348 | 5,396,543 | 8,076,710 | 47,874,103 | 56,738,120 | 59,411,706 | -15.5% | ||
| US Online Video | 9,858,378 | 138,789 | 1,036,768 | 125,418 | 11,159,353 | - | - | N/A | ||
| Magazines | 9,072,468 | 6,553,927 | 3,798,420 | 3,264,050 | 22,688,865 | 36,310,572 | 23,179,668 | -37.4% | ||
| Outdoor | 8,577,374 | 4,756,991 | 4,791,979 | 5,044,634 | 23,170,978 | 22,317,935 | 6,204,500 | 3.8% | ||
| US Internet - Display | 7,414,964 | 2,921,357 | 12,193,304 | 10,865,774 | 33,395,399 | 86,482,041 | 76,847,282 | -61.3% | ||
| Syndication | 3,449,700 | 600 | 617 | 0 | 3,450,917 | 1,199,800 | 549,400 | 187.6% | ||
| Spot TV | 2,685,887 | 19,516 | 80,637 | 1,299,218 | 4,085,258 | 15,769,435 | 2,491,675 | -74.0% | ||
| Natl Spot Radio | 1,821,313 | 685,978 | 150,485 | 331,794 | 2,989,570 | 1,679,371 | 943,685 | 78.0% | ||
| Natl Newspapers | 1,248,582 | 243,390 | 247,050 | 226,005 | 1,965,027 | 2,668,104 | 23,880 | -26.3% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$202,828,400 | $23,205,381 | $60,538,954 | $68,754,029 | $355,326,764 | $469,080,155 | $382,080,829 | -24.2% | ||
MEDIA SPEND BY CATEGORY - GRAPH
| ADVERTISER | 2015 | 2014 | %Of Total Spend | ||
|---|---|---|---|---|---|
| Google Admob Advertising Service | $140 | $0 | <1% | ||
| Androidify | 844,608 | 0 | 99% | ||
| Google Shopping Express | 1,015,508 | 0 | <1% | ||
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
|
$355,326,764 | $469,080,155 | 100% |
MEDIA SPEND BY ADVERTISER - GRAPH
"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.
PRINT/TV ADS [ 10 ]
DIGITAL ADS
BANNER ADS
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