7-Eleven, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 10/16/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

ACCESS 7-Eleven, Inc. FULL PROFILE

OPPORTUNITIES

BUSINESS SUMMARY

7-Eleven, Inc. is a retail chain company which operates, franchises or licenses convenience stores in the United States and abroad offering a broad selection of fresh, high-quality products at an everyday fair price, along with speedy transactions in a clean and friendly shopping environment.

Note: Business Summary has been adapted from the Company's website.

Address: One Arts Plaza 1722 Routh St Ste 1000, Dallas, TX 75201
Tel: (972) 828-7011
Fax: (972) 828-7848
Website: https://www.7-eleven.com/

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1927

EMPLOYEE COUNT

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TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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CORPORATE FAMILY [2]

COMPETITORS [14]

BRANDS OWNED [17]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [32]

Tel: (972) 828-7011

NAME/EMAIL TITLE MORE INFO

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President & CEO

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CFO, Chief Administrative Officer & EVP

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General Counsel, Secretary & SVP

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Executive Vice President

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SVP, Merchandising

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SVP, Human Resources

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VP, International

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Vice President

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VP, Corporate Communications

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VP-Acq Integration

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VP, Business Transformation

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Sr Dir-Product Mgmt-In Store Experience

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Senior Director, Store Merchandising

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Senior Director

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Senior Director, Category Management & Merchandising

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Director, Digital Technology

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Dir-Bus Dev-M&A

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Director, Integrated Marketing

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Sr Mgr-Reg Product Dev

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Marketing Manager

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Senior Product Director

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Marketing Manager

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Manager, Community Relations

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Manager, Franchise Development Marketing

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Manager, Procurement, Fresh Foods

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Senior Specialist, Training

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Senior Marketing Director

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Buyer

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Senior Marketing Manager, National POP

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Sr Mktg Mgr-Fresh Foods

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Chief Digital & Info Officer

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Senior Category Manager

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AGENCY RELATIONSHIPS [13]

  AGENCY LOCATION EMPLOYEES  

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Dallas, TX

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New York, NY

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Austin, TX

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Austin, TX

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Los Angeles, CA

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New York, NY

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Dallas, TX

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New York, NY

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Roseville, CA

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Taiwan

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Australia

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

October 22, 2018

The Goods Mart Is a 7-Eleven for the Instagram Age

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October 19, 2018

Lazada customers can now collect parcels from 7-Eleven stores

Customers of online store Lazada will now be able to collect their orders from 7-Eleven outlets across Singapore, instead of having to wait at home for the deliveryman to arrive. The new parcel collection service will be available at 159 7-Eleven...

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Sandra Rojas - VP, Marketing

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