1-800-Flowers.com, Inc. Advertising Spend - REDBOOKS

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  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 CY 2017 CY 2016 CY 2015 CY 2014 CY 2013 Y/Y GROWTH  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

(Close)
  ADVERTISER Q4 2017 Q3 2017 Q2 2017 Q1 2017 Q4 2016 Q3 2016 Q2 2016 Q1 2016  

GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

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This profile last updated 5/22/18.  We aim for 100% accurate and complete information - please contact us if you see any discrepancies or need more info.

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OPPORTUNITIES

BUSINESS SUMMARY

1-800-FLOWERS.COM, Inc. is an online florist and gift shop. The company delivers gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons, stationery and plush stuffed animals. Their proprietary BloomNet international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

Note: Business Summary has been adapted from the Company's website.

Address: 1 Old Country Rd Ste 500, Carle Place, NY 11514-1847
Tel: (516) 237-6000
Tel: (800) FLOWERS
Fax: (516) 237-6060
Website: www.1800flowers.com
General Email: invest@1800flowers.com

EMAIL PROFILE

mail

STATISTICS

FOUNDED

1976

EMPLOYEE COUNT

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ANNUAL SALES

$1,193,625,000

TOTAL ANNUAL AD SPEND ?

REDBOOKS Total Ad Spend numbers may differ from the Kantar Media numbers below due to added spending by Franchisees, Licensees, etc.; may also include International, Sponsorships, Endorsements and Mobile spending.

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FINANCIALS

Note: All Figures in Millions, for the month ended July.

  FINANCIAL STATEMENT SUMMARY 2017 2016 2015 2017 CHANGE 2016 CHANGE  
Revenue $1,193 $1,173 $1,121 1% 4%
Gross Profit $520 $517 $487 0% 6%
Operating Income $46 $43 $37 6% 16%
Net Income $44 $36 $20 22% 80%
Gross Margin 43% 44% 43%
Operating Income Margin 3% 3% 3%
Net Income Margin 3% 3% 1%
Cash and Cash Equivalents $149 $27 $27
Total Debt $108 $113 $132
Total Assets $552 $502 $497
Total Liabilitites $270 $260 $288
Stakeholder's Equity $282 $242 $208

Dupont Analysis

Return on Equity = Profit Margin x Asset Turnover x Equity Multiplier
15% = 3.7% x 2.2 x x 2.0 x

CORPORATE FAMILY [2]

INDUSTRY CODES

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 Company List     Contact List

KEY CONTACTS [35]

Tel: (516) 237-6000

Tel: (800) FLOWERS

NAME/EMAIL TITLE BRANDS MORE INFO

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Chairman

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President & CEO

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CFO, Treasurer & SVP, Finance & Administration

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Finance Director

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Chief Marketing Officer

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President, Consumer Floral

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President, BloomNet

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General Counsel, Secretary & SVP

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SVP, BloomNet

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SVP, Merchandising, Product Development & Photography

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SVP, Human Resources

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SVP, Investor Relations & Corporate Communications

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VP, Project Management

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Vice President

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VP, Creative

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VP, Strategy

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Vice President

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Senior Director, Enterprise Loyalty Marketing

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Senior Director

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Director, Enterprise Public Relations

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Director, CRM & Reporting Analysis

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Director, Product Innovation & Growth Brands

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Director, Display & Online Marketing

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Director, Customer Service

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Director, Interactive Marketing

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Director, Enterprise Email Operations

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Director, Growth Marketing

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Director, Enterprise Community Marketing, SEO & Social Media

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Senior Manager, Website Marketing & Experience

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Senior Manager, Online Marketing

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Senior Manager, Email Marketing

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Marketing Manager, Email, Enterprise Loyalty Marketing

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Manager, Interactive Marketing

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Planner, Inventory, Gifts

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Senior Generalist, Human Resources

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AGENCY RELATIONSHIPS

  AGENCY LOCATION EMPLOYEES  

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Costa Mesa, CA

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East Rutherford, NJ

ANNUAL MEASURED U.S. MEDIA SPEND

Powered By
GOOGLE INC - MEDIA SPEND BY CATEGORY*

Display:

  CATEGORY Q4 2015 Q3 2015 Q2 2015 Q1 2015 CY 2015 CY 2014 CY 2013 %GROWTH  
Network TV $125,162,000 $5,144,800 $32,509,500 $38,488,600 $201,304,900 $237,009,400 $208,285,300 -15.0%
Cable TV 31,747,502 2,653,348 5,396,543 8,076,710 47,874,103 56,738,120 59,411,706 -15.5%
US Online Video 9,858,378 138,789 1,036,768 125,418 11,159,353 - - N/A
Magazines 9,072,468 6,553,927 3,798,420 3,264,050 22,688,865 36,310,572 23,179,668 -37.4%
Outdoor 8,577,374 4,756,991 4,791,979 5,044,634 23,170,978 22,317,935 6,204,500 3.8%
US Internet - Display 7,414,964 2,921,357 12,193,304 10,865,774 33,395,399 86,482,041 76,847,282 -61.3%
Syndication 3,449,700 600 617 0 3,450,917 1,199,800 549,400 187.6%
Spot TV 2,685,887 19,516 80,637 1,299,218 4,085,258 15,769,435 2,491,675 -74.0%
Natl Spot Radio 1,821,313 685,978 150,485 331,794 2,989,570 1,679,371 943,685 78.0%
Natl Newspapers 1,248,582 243,390 247,050 226,005 1,965,027 2,668,104 23,880 -26.3%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$202,828,400 $23,205,381 $60,538,954 $68,754,029 $355,326,764 $469,080,155 $382,080,829 -24.2%
 

MEDIA SPEND BY CATEGORY - GRAPH

GOOGLE INC - MEDIA SPEND BY ADVERTISER*

Display:

  ADVERTISER 2015 2014 %Of Total Spend  
Google Admob Advertising Service $140 $0 <1%
Androidify 844,608 0 99%
Google Shopping Express 1,015,508 0 <1%
Total Advertising Spend ?
Does NOT include: International, Sponsorships, Endorsements, Mobile, spending by Franchisees or Licensees, etc.
$355,326,764 $469,080,155 100%

MEDIA SPEND BY ADVERTISER - GRAPH

"Advertisers" as defined by Kantar Media -- U.S. Media Spend only, measured by Kantar Media.
May differ from REDBOOKS Ad Spend numbers due to spending for International, Sponsorships, Endorsements, Mobile, Franchisees, Licensees, etc.

MEDIA USAGE - UNMEASURED

COMPANY NEWS

May 23, 2018

Chris McCann President & CEO

Ormat Technologies, Inc. (ORA) Reaches $51.26 After 6.00% Down Move; 1-800-FLOWERS.COM, Inc. (FLWS) Had 5 Bulls

The stock of Ormat Technologies, Inc. (NYSE:ORA) is a huge mover today! The stock decreased 2.77% or $1.46 during the last trading session, reaching $51.26. About 159,890 shares traded. Ormat Technologies, Inc. (NYSE:ORA) has risen 0.21% since May...

May 22, 2018

Chris McCann President & CEO

1-800-FLOWERS.COM, INC. To Present At The Baird Global Consumer,...

1-800-FLOWERS.COM, INC. To Present At The Baird Global Consumer,... - Latest News CARLE PLACE, N.Y. - (BUSINESS WIRE) - May 21, 2018 - 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading gourmet food and floral gift provider for all occasions, today...

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Sandra Rojas - VP, Marketing

..."We're pushing forward" said Sandra Rojas, recently hired VP of Marketing, who hopes to rapidly increase
the company's presence in the Hispanic market...

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