Wrapify Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Yan Liu, CEO
Dan Schiffman, CRO
Raymond Fu, Chief Scientist

Key investors:
Golden Venture Partners
Fairhaven Capital Partners
Project 11
Rough Draft Ventures
Sigma Prime Ventures
Upstage Ventures
Boston Syndicates (BOSS)

2-sentence company description:

Wrapify is a tech-enabled ad platform that provides brands the ability to scale advertising on consumer vehicles nationwide.

Who can't live without your product/service?

Every-day consumer drivers that want to monetize their commute/brand advertisers that want real-time data and scale

Why can't they live without you?

We are the only OOH ad platform that provides brands with the ability to scale OOH on conyumer vehicles nationwide, all while providing real-time data and analytics.

Greatest company accomplishment:

The first OOH platform to provide real-time data analytics and impressions data.

Biggest competitor(s)?

Clear Channel Outdoor, Outfront Media, JCDecaux, Vector Media

How are you better?

Infinite inventory, real-time data, better CPMs, can go places they cant.

Most hated buzzword/phrase:

"Programatic" and "Digital"

If your company were to have to have a mascot, what would it be?

Rhinocorn - part unicorn, part rhino