Votion Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Steve Phillips - CTO & Co-Founder
Craig Zingerline - CEO & Co-Founder

Jason Calacanis
LAUNCH, and other great angels.

2-sentence company description:

Votion is a SaaS platform powering interactive content and rich media ads enabling publishers to more effectively monetize their inventory, and brands to capture valuable 1st party data on sentiment and preferences through highly engaging campaign types.

Who can't live without your product/service?

Publishers, Brands, DSPs & Trading Desks

Why can't they live without you?

For publishers we dramatically increase their ability to monetize by offering unique products that drive engagement at scale while capturing user sentiment. This is sold by them to brands as sponsored or native content or as rich media ad units.

For Agencies, Brands, DSPs and Trading Desks we give a unique set of data back in the form of binary user preferrences on any topic they engage with, enabling deeper, richer data sets for more personalized and relevant targeting.

We are completely transparent and provide immediate access to all data in real time in our secure console.

Greatest company accomplishment:

Powering the biggest bracket voting campaigns in history and being accepted by the LAUNCH Incubator.

What makes you guys sweat at night?

Everything! It's a startup, sweat comes night and day :)

Biggest competitor(s)?

Interactive content SaaS companies and Rich Media Vendors.

How are you better?

All of our products are built ground up for scale and data capture across any device and enabling any type of media to be embedded into the products (video, photos, audio). We are innovating on new products incredibly quickly and have a formula for building and deploying new products that are partially shaped by customer input. It's a great way to build.

Most hated buzzword/phrase:

Disruption, Big Data.

If your company were to have to have a mascot, what would it be?

A snake. Small but powerful, not boisterous - but can get anyones attention in a heartbeat, resilient - having been around for 100 million years.