Vistar-Media Overview - AD THINK Startups - REDBOOKS

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VISTAR MEDIA  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Founders:
Michael Provenzano
Mark Chadwick
Jeremy Ozen

2-sentence company description:

Vistar Media is a geospatial technology company bridging the gap between advertising ecosystems and consumer movement patterns. We believe that location-based data from consumers’ real-world activity provides unparalleled opportunities for brand marketers, and we have built the first and only universal marketplace for out-of-home media to leverage this data to engage consumers throughout their daily movement patterns.

Who can't live without your product/service?

Any brand that has a brick and mortar location, whose products are sold offline, or who are trying to engage a specific audience segment in a truly omni-channel manner. Typically, the agencies that represent such brands are the day-to-day client.

Why can't they live without you?

Mobile and out-of-home are the only two mediums where you can leverage to reach on-the-go consumers near point-of-purchase. Out-of-home is the highest impact medium and using our technology and data partnerships we’re able to measure the impact on brand awareness, increase in foot traffic and sales lift. We’re also able to activate the same audiences brands are targeting across other channels, in order to reach these same consumers as they move throughout the real world.

Greatest company accomplishment:

Aggregating an entire medium of advertising onto a single platform in about 2 years.

What makes you guys sweat at night?

Too many covers.

Biggest competitor(s)?

We think of other mediums of advertising as competitive against the digital out-of-home market. We’re grabbing advertising dollars that previously have flowed through other channels and pulling those budgets into the OOH channel.

How are you better?

We reach consumers with high-impact screens at the "in-between" moments of their day, when consumers are most receptive to receiving advertising messages (vs. a tiny banner ad or intrusive mobile experience.)

If your company were to have to have a mascot, what would it be?

Zelda, our in-office pup.