URX Overview - AD THINK Startups - REDBOOKS


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Acquired by Pinterest

Company conspirators (co-founders/investors):

John Milinovich
Andrew Look
James Turner
Nathanael Smith

First Round Capital, Google Ventures, SV Angel, Maverick Capital, Y Combinator, Greylock, Betaworks, Crunchfund, Garry Tan, Alexis Ohanian, Geoff Ralston, Paul Bucheit, Sam Altman, Charlie Cheever, Fuel Capital, CyberAgent, Rugged VC, Mehul Nariyawal, Dalton Caldwell, Sumon Sadhu, Joe Montana, Bruno Bowden, Gus Fuldner, Plug & Play Ventures, Bill Peckovich, Jamie Lee Curtis & Christopher Guest, Andre Ranadive, Nicholas Smith & Elissa Guest, Chris Look, Virginia Turner, Linda MacKenzie, The Erickson Family

2-sentence company description:

URX monetizes traffic between mobile apps. We work with mobile retailers to dynamically generate ads for each of the items they sell and serve users relevant ads based on their behavioral data within a given app.

Who can't live without your product/service?

Mobile Retailers and apps who care about their user engagement.

Why can't they live without you?

We drive higher conversion rates and revenue per user for their app.

Greatest company accomplishment:

Building one of the most talented machine learning and data science teams in silicon valley.

What makes you guys sweat at night?

Scaling to meet the demand of the market.

Biggest competitor(s)?

Deeplink.me, TapCommerce, ActionX.

How are you better?

We are a data company that just so happens to build ads. Our focus on dynamic creative and building a deep understanding of the content that exists within apps makes us different.

Most hated buzzword/phrase:


If your company were to have to have a mascot, what would it be?

The Boogey Man.