TripleLift Overview - AD THINK Startups - REDBOOKS

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TRIPLELIFT  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Eric Berry, CEO
Shaun Zacharia, CTO
Ari Lewine, CSO

True Ventures
Nextview Ventures
iNovia Capital

2-sentence company description:

TripleLift identifies brand's best visual content and amplifies the very best images via native, integrated ads.

Who can't live without your product/service?

Any visual brand that communicates with their customers via emails, including but not limited to Food, Travel, Home Decor, Beauty, Fashion, Crafts, Weddings, Auto, and Luxury Goods.

Why can't they live without you?

Our ads capture consumers attention by integrated branded content into the editorial section of sites at scale to reach consumers in a way that traditional display advertising can't.

Greatest company accomplishment:

Working with 5 of the 10 largest fashion and apparel companies in our first year.

What makes you guys sweat at night?

Not keeping up with growth.

Biggest competitor(s)?

None.

How are you better?

N/A

Most hated buzzword/phrase:

Hmm, maybe Native? I use it but the word has lost some of its meaning.

If your company were to have to have a mascot, what would it be?

A chameleon because our ads dynamically adapt to their surroundings.