Tresensa Overview - AD THINK Startups - REDBOOKS

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TRESENSA  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Co-Founders:
Rob Grossberg
Vincent Obermeier
Rakesh Raju

Investors:
Awesome set of Angel Investors

2-sentence company description:

TreSensa, Inc. is a mobile marketing technology company that creates and distributes premium mobile playable creatives for top consumer brands. Our vision is to fundamentally redefine the way brands engage with consumers on mobile.

Who can't live without your product/service?

Any brand that is struggling to engage with users on mobile.

Why can't they live without you?

TreSensa drives time spent with brand on mobile at scale, and offers a performance-based pricing model based upon active engagement time. We drive engagement or the brand does not pay.

Greatest company accomplishment:

Partnering with many of the top brands in the industry, including Pepsi, Hollister, Wrigley's/Mars, Kellogg's, Campbell's, General Mills, Sony Pictures, Anheuser-Busch and Valvoline.

What makes you guys sweat at night?

Spicy Mexican food.

Biggest competitor(s)?

Video advertising.

How are you better?

A video ad has limited engagement potential (most are capped at 15 seconds). Not only that, video ads are interruptive to a user's content experience on mobile and tend to annoy users. Instead of tethering an ad to another piece of content, TreSensa's playables enable the brand to “be” the content. Average time spent with TreSensa branded games is over 80 seconds.

Most hated buzzword/phrase:

Programmatic

If your company were to have to have a mascot, what would it be?

A Boston Terrier