ThingLink Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Key people:
Ulla Engestrom, founder and CEO
Alexey Solomatin, head of product
Janne Jalkanen, head of machine learning
Hillary Billingsley, corporate and VIP services

500 Startups, Social Starts, Inventure, Steelhead Ventures, Run Capital, Randi Zuckerberg

2-sentence company description:

ThingLink Inc. is a Palo Alto and New York based SaaS company offering subscription-based plans for image, video, and VR augmentation.

Who can't live without your product/service?

Over forty million people monthly engage with interactive images created with ThingLink. These can be interactive maps, infographics, product images, company tours or virtual education materials. We serve thousands of business clients including Adidas, Walmart, State Farm, BBC, CBS Interactive, Red Bull, Giorgio Armani, Group M, and IKEA.

Why can't they live without you?

All marketers are looking new measurable ways to engage their audiences. We have the most cost efficient and flexible creation tools for interactive image, video and 360 content.

Greatest company accomplishment:

We have built a community of millions of users and a database for millions of interactive images, which now also includes 360 media. This is an accomplishment and means we can now focus on the future of mobile 360 publishing.

What makes you guys sweat at night?

How to find best partners to scale and grown our business.

Biggest competitor(s)?

There are other image and video annotation tools but few other companies offer editors for all four media types: images, videos, as well as 360 images and videos.

How are you better?

It's not only the editors, but also the data. We collect rich contextual and interaction data on millions of images. As we move towards mobile 360 publishing, this data lets us introduce innovative solutions to both automatic content creation and smart AI-assisted navigation.

Most hated buzzword/phrase:

Happy tagging!

If your company were to have to have a mascot, what would it be?

A phoenix bird