The8App Overview - AD THINK Startups - REDBOOKS

RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

THE8APP  |  AD THINK PROFILE

Company conspirators (co-founders/investors):

Co-Founders:
Sue Fennessy
Randall Weisenburger
Keith Baptista
Anthony Miller

Key investors:
Sue Fennessy
Randall Weisenburger
Keith Baptista
Anthony Miller

2-sentence company description:

The 8 infrastructure enables brands to transform their relationship with people by directly sponsoring influencers and millions of customers at scale and rewarding them for their posts across all their social platforms. The 8Cloud data system enables customer micro targetting and tracks the engagement, clicks and transactions across every post on all social platforms whilst giving the brand complete creative control.

Who can't live without your product/service?

In the absence of a system that enables a direct relationship at scale, where the customer is valued and rewarded, it is a one way communication. And this is not a relationship. Brands need to have the data in their own 8Cloud system to know who their customers are and what they care about.

Why can't they live without you?

In the absence of a system that enables a direct relationship at scale, where the customer is valued and rewarded, it is a one way communication. And this is not a relationship. Brands need to have the data in their own 8Cloud system to know who their customers are and what they care about.

Greatest company accomplishment:

Building the system that can transform the relationships between brands and customers at scale. And the integration of the social impact (cause) component so that brands can understand what their customers care about and help them personally make impact.

What makes you guys sweat at night?

Capital raising, running fast enough and how we can help brands see the power of our system.

Biggest competitor(s)?

There is lots of noise in the influencer space and this creates confusion for potential customers. It seems everyone has an influencer team and platform, but there are no systems that have solved the attribution challenge for brands in the way we have. The fact that we view customers as the brands largest advocates, and give them the framework to incentivize and reward them at scale is a massive differentiator.

How are you better?

Our system shows performance across all digital buying metrics - CPC. CPE, CPA.
You get the customer data back into your own environment.
You can incentivize people to post by donating to a cause they care about - brands working together with people to make positive impact is powerful for everyone.

Most hated buzzword/phrase:

We are in the business of connecting brands with people, but the word 'influencer' is overused.

If your company were to have to have a mascot, what would it be?

Wow - I have not given this much thought, but valuing humanity and rewarding people for their creativity and influence is fundamental to our business. So perhaps the human mind - and a heart!