TVision Insights Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Yan Liu, CEO
Dan Schiffman, CRO
Raymond Fu, Chief Scientist

Key investors:
Golden Venture Partners
Fairhaven Capital Partners
Project 11
Rough Draft Ventures
Sigma Prime Ventures
Upstage Ventures
Boston Syndicates (BOSS)

2-sentence company description:

TVision Insights measures eyes on screen attention to every second of programming and advertising on television.

Who can't live without your product/service?

Brands, agencies, and networks have been limited to measuring the quantity of their target audience. Until TVision, they did not have the ability to measure the quality of their ad exposure and inventory. TVision Insights allows players on both sides of the airing to better understand value.

Why can't they live without you?

In our sophisticated world, simply understanding reach doesn't cut it anymore. Quality is a key component that must be overlaid on top of reach metrics to begin to truly understand what's driving consumer action.

Greatest company accomplishment:

Featured on front page of New York Times in Feb 2017
Featured in major network upfront presentations
Key deals with leading brands, agencies, technology players, and television networks

What makes you guys sweat at night?

Scaling effectively. Every decision, every hire matters as we grow, so making the right decisions is crucial

Biggest competitor(s)?

No direct competitors

How are you better?

TVision is better than other TV viewing research sources because it:
  i. Measures attention, which is more important than if the TV is simply turned on
  ii. Is measured passively, increasing accuracy and removing the need for the consumer to enter viewing details
  iii. Measures second-by-second and person-by-person level detail, not just household-level
  iv. Spans all content, independent of the platform or delivery mechanism, including OTT

If your company were to have to have a mascot, what would it be?

We're a fan of lava lamp