Sympler Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Ben Jenkins and Alexander Kane

2-sentence company description:

Sympler is a conversational marketing platform that helps brands authentically connect with consumers in the mobile messaging space. Their audience engagement tools help clients listen, create content and distribute it into the chat ecosystems in ways that enable better conversation.

Who can't live without your product/service?

Any brand or publisher that is trying to engage millennials or Gen Z. Any brand or publisher that leverages pop culture to appeal to their audience.

Why can't they live without you?

Because messaging is where all of their consumers are spending most of their time. 2bn consumers are now on these platforms. And because messaging is where pop culture is currently being brewed.

Greatest company accomplishment:

Developing IP in famously secretive platforms that no one else has.

What makes you guys sweat at night?

Whether we're investing time into the right people and places

Biggest competitor(s)?

Lethargy and risk averse clients. Or in other words Facebook and Google as 'good-enough' alternatives.

How are you better?

We have tech that burrows more deeply into where young consumers are really living now - which is not the platforms their grandmas are on

Most hated buzzword/phrase:

Devil's advocate. Just own your disagreement. It's healthier

If your company were to have to have a mascot, what would it be?

A cheeky monkey. GIF, meme, messaging and dark social are all about banter, humor and taking risks. If you don't jump in you won't see the reward.