SponsorHub Overview - AD THINK Startups - REDBOOKS

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SPONSORHUB  |  AD THINK PROFILE

Acquired by Rentrak/comScore

Company conspirators (co-founders/investors):

Bob Johnston (CEO)
Andrew Reid (CTO)

Investors:
Quotidian Ventures
Vision Ventures
Barry Silbert - Founder & CEO of SecondMarket

2-sentence company description:

SponsorHub is the leading platform for the sponsorship industry, allowing brands and agencies to efficiently discover, quantify and measure the value of their sponsorship opportunities across all marketing channels.
We provide a suite of business process accelerators, impact estimators, and real-time value quantification services to help sponsorship buyers and producers optimize their marketing tactics and expenditures.

Who can't live without your product/service?

Marketing executives at big brands and advertising agencies.

Why can't they live without you?

Marketing executives can't quantify the impacts of their sponsorships on their target audiences without our data science. And they can't improve what they can't measure.

Greatest company accomplishment:

Quantifying the dollar value of a marketing tactic that was 'prohibited' at the last minute... and subsequently using that quantification to help a client receive a sizable reimbursement for their loss!

What makes you guys sweat at night?

NOTHING!

Biggest competitor(s)?

Knowledge Navigator

How are you better?

We aren't restricted to monitoring only 'internet-based' communication channels -- we measure sentiment and influence impacts across ALL channels of public communication, filter out the 'noise', quantify the business impact (in dollars), and deliver a truly 'actionable' result.

Most hated buzzword/phrase:

"It's a 'social media' world!"

If your company were to have to have a mascot, what would it be?

Our mascot would be a hawk -- we always keep an eye on your marketing ROI!