SHAREABLEE | AD THINK PROFILE
Company conspirators (co-founders/investors):
Tania Yuki - Founder/CEO, fearless leader. Founder of wimLink (Women in Media & Tech). Former VP Advertiser Solutions at Visible World. Senior Director, Cross Media and Video Products.
Linda Abraham - founding member of comScore's executive team (and former CMO).
Jonah Berger - Wharton School Marketing Professor and author of NY Time and WSJ Bestseller, Contagious: Why Things Catch On.
Steve Robinson - Founder and CEO of Panache (acq. by WPP), he helped digital publishers deliver profitable new capabilities to advertisers before it was acquired by WPP. Founder of Panther Software.
Harvir Bansal - Statistics PhD, previously ran survey and custom research practice at comScore.
Alex Kehayias - CTO - formulates Shareablee's approach toward technology, product development and identifying emerging opportunities. Python specialist, has successfully built and scaled products within Morgan Stanley and Comodo. He has built & launched 20+ web products to market including Vevo (Lift) and TweetKey.
2-sentence company description:
Shareablee is the leading provider of social business intelligence. Our platform measures the world's social interactions with global brands to uncover what makes content shareable.
Who can't live without your product/service?
Despite diligent efforts, Fortune 1000 brands (and beyond) struggle with less than 1% content engagement on social platforms such as Facebook, Twitter, Instagram and others, leaving massive untapped value and marketing dollars on the table. 30MM potential social impressions are wasted every minute by Fortune 1000 brands alone, because brands across all verticals do not halexave insights into how to improve their results!
Why can't they live without you?
We asked and brand marketers told us! In a recent joint survey with comScore, over 600 marketers representing leading brands across 15 industries answered three benchmarking questions about how effective their current social marketing strategies are. While only 33% felt that they understood how to measure their own social activities, when asked about how well they understand their competitors social performance on key measures, merely 11% had some awareness and when asked about their level of insight into their audience's loyalty vs. competitors, only 7% had any knowledge. The proof is in the numbers.
Greatest company accomplishment:
In our first year, we have established ourselves as a provider that brand marketers can trust as the first place to go when they think about how to measure their social efforts. Our enterprise cloud-based Social Loyalty™ Platform is already being used by thought-leading global brands and agencies including Samsung, the NBA, Bloomberg, DISH Networks, The Economist Magazine, Comcast, Turner Entertainment, TV Azteca, Liberty Mutual International, and Time Inc., among others.
What makes you guys sweat at night?
Shareablee was born out of one simple question that turned out to not be that simple: What makes social content shareable? Our mission is to unpack actionable strategies that help marketers understand why content succeeds in a data-driven way.
Inaction. Social Media is still a new marketing vehicle and as we found in the survey results shared above, a majority of brands aren't aware of how to improve their social performance. As brands strive to grow their social audiences, there will be a growing need to improve strategies for social ROI.
How are you better?
We'd be happy to show you! We're available anytime :)
Most hated buzzword/phrase:
"Social Buzz", being a data-driven company, the term buzz by definition is somewhat vague. We focus on helping brands drive engagement so they know exactly how they stack up, and what, specifically really moves the needle.
If your company were to have to have a mascot, what would it be?