Rockerbox Overview - AD THINK Startups - REDBOOKS


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Company conspirators (co-founders/investors):

Ron Jacobson, CEO
Rick O'Toole, CTO
Jerry Neumann
Alessandro Piol
Neil Mody
Matt Minoff

2-sentence company description:

Rockerbox is the pioneer of recency marketing, helping marketers use recent user browsing patterns to target in-market consumers and drive superior results.

Who can't live without your product/service?

Brands and agencies that are looking to market against a user's most recent 30-60 minutes of online browsing

Why can't they live without you?

Rockerbox's technology analyzes the 30 minutes of user behavior immediately prior to the completion of a brand's goal – be it completed video views, sign-ups or conversions – to uncover the unique patterns inherent in that set of behaviors and target against them. Without Rockerbox, marketers are stuck targeting users based off outdated actions.

Greatest company accomplishment:

Pioneering Recency Marketing, a prospecting strategy that markets exclusively to a user's most recent 30-60 minutes of online browsing behavior.

What makes you guys sweat at night?

Trying to find the best people possible to join us at Rockerbox.

Biggest competitor(s)?

None. We're the only company that's built the technology required to infer a user's real-time browsing intent.

How are you better?

N/A - no competition!

Most hated buzzword/phrase:

"Real-time". It's never real and is often very old.

If your company were to have to have a mascot, what would it be?

We have a mascot -- it's a Rockerbox.